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Amazon’s big gamble

World of DTC Marketing

Patients who sign up on their own are charged an annual fee of $199 for a suite of services, including on-demand video health consultations available at all hours and other benefits. I can easily schedule a telehealth appointment with my doctor without paying $199 a year. So let’s diagnose Amazon’s purchase.

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Telehealth concerns rise

World of DTC Marketing

First, people aren’t always completely honest with their doctors. A recent study published in the journal JAMA Network Open found that 60 to 80 percent of patients have been less than fully forthright with their doctors at some point which can be worse with telehealth. What can pharma do?

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DTC messages need to evolve

World of DTC Marketing

SUMMARY: With patients staying away from their doctors because of COVID, DTC messages need to add incentives and better messaging to get people to take action rather than wait. It doesn’t take a genius to figure out that none of these telehealth consultations is about switching to or asking for a new medication.

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From College Coach To Corporate Device Consulting With Erik Grahovac

Evolve Your Success

He went from corporate sales to consulting up-and-coming medical device salespeople. Corporate Device Consulting: Fast isn’t fast, smooth is fast. From College Coach To Corporate Device Consulting With Erik Grahovac. Is this the consulting company? Erik Grahovac is a great example of this. Take it easy.

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The Role of the BC Doctors Directory in Improving Patient-Doctor Connections

Scott’s Directories

Establishing strong patient-doctor connections is vital for effective healthcare delivery in British Columbia. Comprehensive Access to Medical Professionals The BC Doctors Directory offers a comprehensive list of medical professionals categorized by specialty and location.

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Strategies For A Pharma Ad Ban on TV

Pharma Marketing Network

For more insights into pharma marketing shifts, visit Pharma Marketing Network. Partnering with doctors, pharmacists, and patient advocates can help spread awareness through trusted voices. Telehealth and Digital Consultations With the rise of telemedicine , pharma brands can support direct patient engagement beyond TV advertising.

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How to Reach HCP’s In Pharma Marketing

Pharma Marketing Network

HCPs value scientifically backed content delivered through channels they rely on, such as peer-reviewed journals, CME platforms, and professional networks. This means connecting with HCPs across multiple touchpointsemail, mobile apps, professional networks, live and virtual events, and in-office digital displaysall with consistent messaging.