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Pfizer, GSK RSV shots get tepid recommendations from CDC advisory panel

Fierce Pharma

The Centers for Disease Control and Prevention's (CDC's) Advisory Committee on Immunization Practices (ACIP) has recommended that adults 60 and older—in consultation with their doctors—receive vacc | The CDC's Advisory Committee on Immunization Practices has recommended that adults 60 and older—in consultation with their doctors—receive (..)

Doctors 237
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Building Trusted Doctor-Patient Relationships Through More Effective Communication

Authentic Influence Group

A study conducted revealed that doctors whose tone was perceived as friendlier and more trustworthy had fewer malpractice suits filed against them. Shelly believes strong doctor-patient communication can lead to better and more accurate treatments for patients. Building trust encourages more honesty from patients.

Doctors 130
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Amazon’s big gamble

World of DTC Marketing

Patients who sign up on their own are charged an annual fee of $199 for a suite of services, including on-demand video health consultations available at all hours and other benefits. I can easily schedule a telehealth appointment with my doctor without paying $199 a year. So let’s diagnose Amazon’s purchase.

Doctors 283
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Episode 15 – Patient Builder – A Win for Doctors/Clinics and A Win for Medical Device Companies Trying to Add Value

Medical Device Success

Today, we talk to Bill Rabourn, founder and managing principal of Medical Consulting Group in Springfield, Missouri. Medical Consulting Group website link. Medical Consulting Group Patient Builder link. Today, we talk to Bill Rabourn, founder and managing principal of Medical Consulting Group in Springfield, Missouri.

Doctors 100
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Are digital pharmacies the answer?

World of DTC Marketing

Of course, they may offer medication consulting online, but, as someone who had a lot of packages delayed by carriers, you’re putting your trust in the mail or the Fed-Ex driver. It’s convenient for most but having a CVS pharmacy on almost every street corner allows patients to use drive-throughs to pick up their medications.

Doctors 245
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Telehealth concerns rise

World of DTC Marketing

First, people aren’t always completely honest with their doctors. A recent study published in the journal JAMA Network Open found that 60 to 80 percent of patients have been less than fully forthright with their doctors at some point which can be worse with telehealth. What can pharma do?

Doctors 180
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DTC messages need to evolve

World of DTC Marketing

SUMMARY: With patients staying away from their doctors because of COVID, DTC messages need to add incentives and better messaging to get people to take action rather than wait. It doesn’t take a genius to figure out that none of these telehealth consultations is about switching to or asking for a new medication.

Doctors 199