World of DTC Marketing

MARCH 11, 2021

First, people aren’t always completely honest with their doctors. A recent study published in the journal JAMA Network Open found that 60 to 80 percent of patients have been less than fully forthright with their doctors at some point which can be worse with telehealth. What can pharma do?

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Doctors Physicians Consulting Patients 180

World of DTC Marketing

SEPTEMBER 15, 2021

SUMMARY: With patients staying away from their doctors because of COVID, DTC messages need to add incentives and better messaging to get people to take action rather than wait. It doesn’t take a genius to figure out that none of these telehealth consultations is about switching to or asking for a new medication.

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Doctors Engineering Specialization Consulting 199

World of DTC Marketing

JUNE 3, 2022

From mobile medical apps and software that support the clinical decisions doctors make every day to artificial intelligence and machine learning, digital technology has been driving a revolution in health care. However, doctors should embrace patients who are keen to manage their chronic conditions and support them.

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Doctors Insurance Medical Patients 291

David Bagga

FEBRUARY 14, 2025

Break into Medical device Sales The evolving role of medical representatives today Imagine walking into a doctor’s office to sell products and provide innovative solutions that improve patient outcomes. The days of the med reps as a mere product pusher are over.

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Medical Doctors Consulting Sales 130

World of DTC Marketing

JULY 6, 2022

Doctors, 99% of whom were acting in good faith, determined the total volume of prescription opioids that pharmacies ordered from defendants and dispensed pursuant to those prescriptions,” Faber wrote in his opinion. These were doctors whose only goal was to make money. Once again money rules. There is more blame to go around as well.

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Pharma Distribution Prescription Doctors 238

Scott’s Directories

AUGUST 13, 2024

Establishing strong patient-doctor connections is vital for effective healthcare delivery in British Columbia. Comprehensive Access to Medical Professionals The BC Doctors Directory offers a comprehensive list of medical professionals categorized by specialty and location.

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Doctors Patients Healthcare Provider Physicians 52

World of DTC Marketing

AUGUST 4, 2021

Last year was an excellent year for our consulting group. Their doctor was a distant second. It’s more about weighing the benefit against the potential side effects. TV spots are the number one way people learn about new pharma products. 8ight: The number one way people learn about new pharma products is via TV.

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Side effects Marketing Insurance Pharma 279

World of DTC Marketing

AUGUST 23, 2020

FINDING : Doctors across the globe report a significant increase in the consumption of online medical content compared to pre-pandemic levels. When patients start to return to doctors’ offices we need to ask “how much time will a doctor have to do online consultations with pharma?”

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Doctors Physicians Pharma Medical 213

Medico Reach

SEPTEMBER 30, 2022

It includes online consultation via video calls, text messages, or live chat. LiveDentist connects patients with certified dental experts to receive immediate treatment, consultation, and suggestions. Then, the platform will connect them with the right doctor. Teledentistry has made dental services easily accessible to patients.

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Consulting Insurance Doctors Prescription 98

World of DTC Marketing

JUNE 27, 2021

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? SUMMARY: According to the NEJM “in participants with overweight or obesity, 2.4 This drug can be effective if patients follow the directions for weight loss.

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World of DTC Marketing

MARCH 22, 2022

Some one-stop facilities also have additional specialists for patient consultations. Second, patients want their doctors. So what’s holding them back? First, it costs a lot of capital to equip these facilities. MRI and CAT scan machines can run seven figures.

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Scott’s Directories

AUGUST 20, 2024

Telemedicine is becoming increasingly vital in healthcare delivery, especially in Alberta, where distances between patients and doctors can be vast. The Role of the Alberta Doctors Directory in Telemedicine As telemedicine grows, so does the need for a reliable source of information on healthcare providers.

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Doctors Healthcare Provider Physicians Healthcare 52

Contrarian Sales Techniques

JULY 12, 2024

Beyond the Brand Name Dr. Elena Reyes was a doctor's doctor. She consulted with a trusted cardiologist friend and did a deep dive into research papers comparing the brand name to the generic version of Sarah's medication. Dr. Reyes felt a surge of satisfaction that went beyond the usual doctor-patient success story.

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Doctors Side effects Medical Patients 52

pharmaphorum

OCTOBER 11, 2022

Faced with increasing wait times and delays in patient diagnosis and treatment, many healthcare systems are struggling to cope, with ever growing pressures on doctors’ time. New research from M3 highlights the need for pharma to adapt their communication efforts to help ease the burden placed on doctors.

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Doctors Physicians Pharma Consulting 52

Curzon Consulting

OCTOBER 25, 2022

Curzon Consulting was engaged to design and deliver a Procurement Transformation programme. Over 3,000 Consultants work in partnership with Ramsay. Procurement Consultancy Project of the Year- Ramsay Healthcare. The Covid-19 pandemic exposed an over-reliance on a ‘single’ income source. All elective activity (e.g.,

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eMediWrite

JULY 1, 2022

Being seen as a valuable consultant by physicians is one of the main objectives of a medical sales representative. Reps can develop into helpful resources for their doctors as being a resource, or a trusted advisor enables them to expand their reach and increase the sales of their goods. Last thoughts.

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Pharma Marketing Network

MARCH 13, 2025

Partnering with doctors, pharmacists, and patient advocates can help spread awareness through trusted voices. Telehealth and Digital Consultations With the rise of telemedicine , pharma brands can support direct patient engagement beyond TV advertising. Doctor-approved drug information within telehealth platforms ensures compliance.

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MaBiCo

JANUARY 28, 2016

Pharma Selling: What Doctors expect from Medical Sales Reps? One major goal of a medical sales representative is to be seen as a valued consultant by Doctors. What are the various sources of information for Doctors & Pharmacists. The key to convince the doctor with our product. medical representatives.

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Medical sales reps Doctors Medical sales Medical 52

Medical Device Success

DECEMBER 13, 2020

This is why I asked Eliza Hammer Gage, Senior Consultant, Red Argyle to spend two episodes on CRM as part of our series on Demand Generation. Red Argyle is a highly regarded SalesForce CRM consulting partner. The equivalent of your first paid month will be contributed to Direct Relief, Doctors without Borders or the American Red Cross.

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Healthcare Success

OCTOBER 25, 2024

As a result, healthcare providers still heavily rely on positive relationships with their referring doctors and other healthcare professionals (HCPs). We're a consultancy and we're in the physician strategy space as you described. It was like, can we go out and just talk to primary care doctors? So things change, don't they?

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Pharma Marketing Network

JULY 12, 2023

Talk to your doctor: If you have any questions or concerns about pharmaceutical-sponsored health information, talk to your doctor. Please always check and confirm with your own sources, and always consult with your healthcare professional when seeking medical treatment.

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PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Why the disconnect? Give Patients the Resources They Want.

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Patients Prescription Doctors Education 98

Referral MD

FEBRUARY 28, 2025

And 84% of patients say that waiting times affect their experience at a doctors office. This seamless integration between telehealth platforms and digital intake systems gives providers all the relevant patient information they need before a virtual consultation. As a result, remote patient monitoring becomes more efficient.

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Healthcare Healthcare Patients Electronics 52

Pharma Marketing Network

NOVEMBER 20, 2024

By providing clear, compelling information, these ads help patients and doctors make informed decisions. Include a call-to-action (CTA) : Encourage users to learn more, download a brochure, or book a consultation. Search behavior : Show ads to users searching for symptoms or treatments.

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Pharma Healthcare Provider Media Marketing 52

European Pharmaceutical Review

DECEMBER 12, 2022

Dr Claire Phipps explained: “This decision from the Scottish Medicines Consortium (SMC) is a real milestone… [for] women in the management of their menopause symptoms…” .

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Medicine Doctors Consulting Management 105

Medical Device Success

JUNE 29, 2011

I would be really surprised if a large number of doctors get beyond this point. For the new generation of doctors and consumers at large, this kind of language is interpreted as arrogant. Also, many people have their email client (Outlook, Apple Mail, etc.) set up not to display the 20% Zone. The 20% Zone – “Reflections”?!?!

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Doctors Patients Medical Marketing 130

Pharma Marketing Network

JANUARY 19, 2022

You want to talk to doctors? Marketing consultant, Kevin Jordan, reminds us that there are ten steps to making a podcast. So, we talked to doctors about talking on ililli during the AAO. If a brand talks at conferences are doctors going to hear it? Their “Talkies” ran between the doctors’ talks. Even Apple.

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Doctors Media Distribution Pharma 97

World of DTC Marketing

FEBRUARY 17, 2021

SUMMARY: By far, the biggest question I get as a consultant is, “how much should we spend on DTC ads?” Under no circumstances should ANY DTC marketer believe that a patient is going to ask their doctor about/for your product as a result of seeing your DTC TV ad. There are too many barriers between awareness and conversion.

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Media Marketing Patients Prescription 180

Evolve Your Success

MARCH 12, 2025

So you have to be able to go to strangers doctors, staff and to go up to them and introduce yourself without anybody else introducing you. It’s much more consultative. I don’t I’m not a nurse or I’m not a PT, but, gosh, I’m really good at that kind of consultative style selling.

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Medical sales Sales Medical Patients 130

European Pharmaceutical Review

DECEMBER 12, 2022

Dr Claire Phipps explained: “This decision from the Scottish Medicines Consortium (SMC) is a real milestone… [for] women in the management of their menopause symptoms…” .

Medicine 98

Medicine Doctors Consulting Management 98

Referral MD

MARCH 13, 2023

You may have noticed this if you’ve visited the doctor or dentist recently. This way, you can review your doctor’s advice and ensure you don’t miss anything during an appointment. Having easy access to your medical records also smooths talking to your doctor. You can even access them on your phone or tablet.

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Healthcare Healthcare Doctors Side effects 87

Clarivate

OCTOBER 19, 2021

Throughout childhood, the Barcelonian software engineer had wanted to be an eye doctor, so that he might one day treat people like his uncle, who had lost his vision. As part of the Clarivate consulting services team, Xavi was able to work on client projects directly related to COVID-19 treatments.

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pharmaphorum

SEPTEMBER 1, 2022

Our doctor consultations only cost $15, less than the average insurance copay. “Getting a doctor’s appointment to access critical medications is still hard for many people as it can be difficult and often take too long to make a doctor’s appointment for prescriptions like COVID-19 treatments.

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Medical Prescription Doctors Physicians 98

pharmaphorum

JULY 4, 2022

Consultants, doctors, and nurses are overworked, stressed, and tired. Simply blitzing doctors and consultants with as much information as possible fails to drive engagement when many healthcare professionals struggle to stay on top of the information required to excel in their day-to-day jobs.

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Healthcare Healthcare Doctors Consulting 59

Medical Device Success

JUNE 2, 2011

These are the email listing companies that advertise that they have the email address of every doctor or nurse that you may want to communicate with via e-blast. When a doctor receives an e-blast from a listing company it is very possible that it will go to junk mail or the spam folder. What is NOT a trusted source?

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Doctors Media Medical Retail 130

PM360

JULY 26, 2023

3 Point of care, often regarded as the holy grail of healthcare professional (HCP) marketing, is the closest marketers can get to the pivotal doctor-patient conversation. In fact, ZS Associates’ AccessMonitor report indicates over half of U.S.

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Pharmaceutical Technology

APRIL 24, 2023

Telemedicine consultations through VR would allow patients to access the best specialists anywhere, not limited by physical location. Holoportation could potentially allow doctors and patients to share the same virtual space and even allow doctors to examine a patient through a 3D projection.

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Healthcare Healthcare Doctors Patients 95