Pharma Marketing Network

APRIL 9, 2025

Pharma digital marketing strategies must meet users where they areonline. According to a recent survey by Accenture, 87% of healthcare professionals want either all-digital or hybrid engagements from pharma reps. For any health issues, always consult a healthcare professional.

Marketing 52

Marketing Pharma Education Healthcare 52

Veeva

APRIL 7, 2022

To create the most effective strategy for reps to engage with HCPs, not only the number but also the type of interactions must be considered. MCCPs , part of Veeva’s Customer Relationship Management (CRM) tool, enable users to view call goals for each target account, and record progress toward those goals. About Veeva.

Pharma reps 40

Pharma reps Pharma Rep Pharma Customer Relationship Management 40

Veeva

AUGUST 22, 2021

The findings presented here are based on pharma sales rep activities that were captured in Veeva CRM between 1 January 2020 and 5 April 2021. Before COVID-19, pharmaceutical sales reps had been accustomed to meeting HCPs in person. Emergence of digital. Will the HCP engagement model return to face to face? About Veeva.

Pharma 52

Pharma Pharma reps Pharma Rep Pharma sales reps 52