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In our recent webinar, we delved into the critical role trademarks play in sustainable branding. You can watch the complimentary webinar here. This positive shift in consumer behavior has increased the pressure on companies to adopt greener practices to stay competitive. Learn more about our trademark solutions today.
Audience members during the recent Clarivate webinar Emerging Deal Trends in Biotech and Pharma identified three of the biggest challenges they face when securing deals. You can view the webinar Emerging Deal Trends in Biotech and Pharma here , and read a follow-on report on successful partnering here.
In the highly competitive pharmaceutical industry, your brand’s visibility plays a crucial role, i.e., it can make or break your market success. With the right strategies, you can boost your visibility and regain your competitive edge. With the right strategies, you can boost your visibility and regain your competitive edge.
While it offers precise targeting, competition for high-intent HCP audiences can drive up costs. Brand-related keywords to ensure visibility in competitive markets. whitepapers, clinical data, on-demand webinars). webinar sign-ups, medical eBook downloads). Webinars and virtual events for deeper HCP engagement.
On January 31st we co-hosted a live webinar with AdvaMed titled “Overcoming Veteran Employment Hurdles” We had 30 participants register for the event where our three Med Tech industry panelists talked about the need for understanding how instrumental and valuable military service is, to continue to propel companies forward.
Table of Contents Sr# Headings 1 Introduction 2 Understanding Pharma Marketing 3 Key Pharma Marketing Strategies 4 Embracing Digital Transformation 5 Building Trust with HCPs 6 Conclusion Introduction In the pharma industry, marketing isnt just about selling; its about creating value in an ultra-competitive space.
KEY FINDING 5: DIGITISATION REQUIRES AGILITY AND EXPERIMENTATION In order to stay competitive during the pandemic, investment in digital engagement strategies and technology increased. Social media and webinar platforms have seen a massive increase in usage across the industry, and many cite them as an important engagement channel.
Many healthcare providers lack the trusted insights they need to make fast, strategic decisions that will future-proof their system against increasing competition and changing consumer demands. Growing volume and expanding service lines don’t guarantee success, though.
Many healthcare providers lack the trusted insights they need to make fast, strategic decisions that will future-proof their system against increasing competition and changing consumer demands. Growing volume and expanding service lines don’t guarantee success, though.
Marketing pharma has become a complex and competitive field, with companies vying for the attention of healthcare providers (HCPs), patients, and regulators alike. With the right strategies, you can rise above the competition and drive measurable success. The good news? Q3: What are some examples of omnichannel marketing in pharma?
With increasing competition and stricter compliance regulations, pharma marketing teams must adopt data-driven and personalized marketing strategies to capture the attention of HCPs. Educational webinars featuring KOLs (Key Opinion Leaders). Time spent on content (webinars, whitepapers, case studies).
Thought Leadership & Educational Content Building a reputation and thought leadership through educational blogs, webinars, and other content can help your brand stay top-of-mind, improve patient loyalty, and drive long-term credibility and trust. Healthcare advertising is critical, even in a downturn.
Omnichannel Personalization Whether its email, in-person visits, webinars, or mobile apps, CLM ensures that HCPs receive a cohesive, personalized experience across all touchpoints. Relevant Content in Real Time Imagine a pharmaceutical representative meeting an oncologist who just attended a webinar on precision medicine.
On December 16th, we hosted an AHIP webinar discussion about how Cigna is innovating their network design process for market expansion. More than 250 executives from health plans across the country tuned in to the webinar to learn about Cigna’s innovative strategy for network expansion.
For pharma marketing executives and their teams, staying current helps maintain competitive advantage, ensures compliance, and unlocks opportunities for smarter, faster campaign decisions. Beyond internal sharing, encourage participation in webinars, conferences, and virtual summits. Tools like Google Alerts can automate this.
Conversion Rate: Tracks how many users complete a desired action, such as signing up for a webinar or downloading whitepapers. Competitive Keywords: Terms related to rival brands, helping capture market share. Offer incentives like exclusive research reports or webinar invites.
The pharmaceutical industry is competitive, fast-paced, and highly regulated, making it essential for marketers to stay ahead of trends, build strong industry relationships, and continuously improve their strategic thinking. Combining HCP webinars, digital advertising, and interactive medical content enhances outreach effectiveness.
Those who adapt early will gain a competitive advantage in the evolving regulatory landscape. Podcasts and webinars allow industry experts to provide in-depth insights about medications. Physician networking webinars discussing treatment advancements. Digital Marketing as a Primary Alternative 1.
In a webinar we recently co-presented with The Sales Management Association , we explored what some of the top sales cultures have in common and how you can adopt these same strategies to increase your competitive advantage, grow faster and more profitably, and build a strong base of loyal customers and brand advocates.
Let’s get the new year off to a good start and know our customer, market and industry better than your colleagues and competition. Granted waaay back then…the multitude of knowledge access points that exist today did not exist (YouTube, eNewsletters, News aggregators, Webinars, Facebook, Twitter, Specialized websites, etc.).
Programmatic advertising isnt just a toolits your competitive advantage in a crowded, highly regulated market. Collect data from: HCP portals and webinars Patient education websites Email newsletters and gated content Then, use this data to power your programmatic campaigns with privacy-compliant targeting.
Behavioral and Intent Data Data from search behavior, content consumption, webinar participation, and online forum interactions (including platforms like Pharma Marketing Network ) reveal where an HCP or patient is in their decision journey. It’s your competitive edge. This real-time insight helps tailor messaging dynamically.
Introduction In todays competitive pharmaceutical landscape, marketing strategies must evolve to meet changing customer expectations. Omnichannel marketing allows pharma companies to adapt by offering engaging, digital-first experiences such as webinars, e-detailing, and AI-driven chatbots.
At LTENs last 24 webinars , half had AI in the title. Instead of outdated, one-size-fits-all training, leaders are leveraging real-time coaching, data-driven insights, and AI-enabled compliance tracking to keep their teams competitive. AI was novel in pharma training in early 2024. In 2025, its everywhere.
With increasing competition, strict regulations, and changing consumer behavior, pharmaceutical brands must embrace digital transformation to stay relevant. Think of digital marketing as the GPS guiding your brand through a crowded, competitive landscape. Without the right strategy, you risk getting lost in a sea of content.
Despite a steady increase in overall funding budgets, the actual size of individual grants and success rates have remained relatively stagnant, indicating a complex and fiercely competitive funding landscape. Researchers with ideas centered around health and wellbeing may find the Wellcome Trust an attractive option.
Join this webinar to hear case studies and key success factors in using real world data and market insights for more targeted, successful brand launches. Our industry is on the precipice of moving from the pharmaceutical age to the data age in healthcare.
In this webinar, senior members from Healthware Group discuss the key trends and developments set to shape the industry and present their predictions for the year ahead. Join us on Friday 21 January at 2.00pm CET to find out how life science companies can stay ahead of the competition in 2022.
But in an industry with strict regulations, high competition, and complex audience needs , landing page optimization for pharmaceutical brands requires a strategic and compliant approach. Lead Generation: Captures email sign-ups, webinar registrations, and telehealth inquiries. What makes a pharma landing page effective?
Competition for funding is tough and researchers need help to make their grant applications stand out. While some funding programs have seen spending increase year over year, the competition remains tough: researchers often face just a 10 – 20% chance of winning a grant award.
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Early career researchers in particular face a unique set of obstacles to gain recognition in a competitive environment with a shrinking number of permanent positions. Learn more about ProQuest Dissertations & Theses Citation Index at our upcoming webinar. [1] Earlier this year, we integrated records for more than 5.5
In a recent webinar hosted by SPOTIO, we delved into the secrets behind high-performing sales teams. Our goal is to equip sales professionals with the tools and knowledge needed to excel in today’s competitive landscape. Externally, a slowing economy, intense competition, and shifting customer buying behaviors are common hurdles.
January is one of the busiest recruiting times, so starting your hunt this month could mean lower competition and possibly improve your odds of securing your dream job. Apps and webinars are becoming integral to how healthcare companies interact with professionals and patients Jon Woodrow, MedTech Resourcing Lead.
Recently, the Healthcare Businesswomen’s Association (HBA) held a webinar entitled, Virtual Best Practices: Clarity, Collaboration and Connecting , which dove into the topic of “Zoom fatigue,” a new, commonly used term defined by the draining feeling you experience after a day of long, unnecessary meetings.
Additional Resource: In the webinar, “Turning B-players into A-players with AI”, Katie Pariseau discussed how AI can streamline onboarding by providing personalized training modules and real-time feedback, significantly reducing ramp-up time. Watch the webinar here.
Through conferences, webinars, and speaking engagements, impart knowledge and perspectives. Stand Out From The Competition: Set your pharmaceutical brand apart from the competition by emphasizing special qualities, advantages, or developments. Collect client feedback, track market trends, and examine your competition.
For pharma marketing executives, tracking news isn’t just about staying updated—it’s about staying competitive. In this fast-paced field, those who stay informed hold a competitive advantage, able to pivot quickly in response to new developments. Staying Ahead in a Competitive Field In pharma marketing, standing out is essential.
In this webinar, we’ll discuss how companies who embrace a holistic data and network analytics approach to strategic planning and execution can achieve significant competitive advantage, improved customer engagement and faster market penetration.
Recently, the Healthcare Businesswomen’s Association (HBA) held a webinar entitled, Virtual Best Practices: Clarity, Collaboration and Connecting , which dove into the topic of “Zoom fatigue,” a new, commonly used term defined by the draining feeling you experience after a day of long, unnecessary meetings.
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