Rep-Lite

APRIL 3, 2024

While the goal is ultimately to improve patient outcomes, the competitive nature of the industry can sometimes lead to ethical dilemmas. Exaggerating the positive effects or downplaying potential side effects undermines trust and can have serious health consequences. Contact Rep-Lite today or apply for an open position.

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Pharma Marketing Network

OCTOBER 23, 2024

It’s about knowing what the market wants, understanding your competition, and predicting the next trend before it happens. In this article, we’ll break it down, explaining how you can leverage market research to not just survive but thrive in the ever-competitive pharma world. That’s where competitive analysis comes in.

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Pharma Marketing Network

MARCH 18, 2025

Competitive Keywords: Terms related to rival brands, helping capture market share. This includes: Disclosing risks and side effects in ad copy when mentioning drug benefits. Pharma marketers who embrace PPCs precision targeting will gain a competitive edge in reaching healthcare professionals effectively.

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World of DTC Marketing

AUGUST 11, 2021

INCREASED COMPETITION. ” You might find, for example, that it’s just convenience of being used to your product and having few side-effects. Are your online ads metrics being reviewed for fraud? Your goal here is to defend your market share. You might want to, for example, offer a permanent discount via a copay card.

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European Pharmaceutical Review

NOVEMBER 2, 2023

This evidence included comparisons of the products on an analytical level using chemical and biological tests and assays that confirmed similarity in the structural and functional features of Wezlana and Stelara, as well as comparative human pharmacokinetic data, clinical immunogenicity data and other clinical safety and effectiveness data.

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pharmaphorum

JULY 1, 2022

Sanofi said that most of the cases involved patients who were already at elevated risk of liver side effects due to concomitant medical conditions, and elevated enzyme levels used as biomarkers for liver injury fell after treatment with tolebrutinib was halted.

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Pharma Marketing Network

JANUARY 11, 2025

With competition intensifying and regulations becoming stricter, crafting impactful campaigns requires both creativity and precision. For instance, while patients prioritize benefits and side effects, healthcare providers look for clinical evidence and efficacy. How can you ensure your strategy stands out?

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pharmaphorum

AUGUST 4, 2022

Currently, ANCA vasculitis is treated with rituximab combined with corticosteroids, which can have serious side effects when administered over prolonged periods.

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Pharma Marketing Network

NOVEMBER 20, 2024

One of the most effective tools for marketing executives is display advertising. Include required disclaimers and side effect warnings. With its ability to combine visuals, messaging, and precise targeting, display advertising can transform brand visibility and drive impressive ROI.

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pharmaphorum

JANUARY 3, 2023

Side-effect data from the open-label studies was also encouraging, helping to downplay concerns abut evenamide’s cardiovascular and central nervous system safety that emerged in 2019. ” The new data could accelerate partnering efforts of the drug this year.

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Pharma Marketing Network

NOVEMBER 15, 2024

But how does it work, and how can you make the most of it in the competitive pharmaceutical industry? Example: When advertising a drug like Lyrica , your ad must state potential side effects and direct users to detailed safety information. PPC does just that. Let’s dive into the essentials.

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PM360

NOVEMBER 29, 2022

When developing content for new drug labels, life sciences companies’ regulatory teams face challenges in gathering intelligence to better understand competitive factors, market dynamics, and effective approval strategies. Understanding patient sub-group exceptions for competitive or for label development purposes.

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PM360

JUNE 29, 2022

However, patient uptake hasn’t matched rising market competition. Other influencing factors included more information on side effects (36%), drug cost (28%), and efficacy (28%). The migraine therapy market has heated up over the past few years with the emergence of many new acute and preventive medications. References: 1.

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World of DTC Marketing

JULY 23, 2020

” and “will the side effects scare them away?” They don’t like it when a drug rep bashes the competition. The biggest concern about “switching” patients to a new drug or starting them on a newly approved drug is “can the patient afford it?”

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European Pharmaceutical Review

DECEMBER 14, 2023

Observational studies should not be seen as competition to RCTs but as complementary to them, and as a sector we need to stop working in silos and develop an integrated and more comprehensive approach to evidence-based decision-making in safeguarding public health.

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pharmaphorum

JULY 26, 2022

The looming competition piles further pressure on Biogen, whose MS franchise is already beset by generic competition to oral therapy Tecfidera (dimethyl glutamate), while its attempt to build a market for Alzheimer’s therapy Aduhelm (aducanumab) has ended in failure.

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Contrarian Sales Techniques

JANUARY 27, 2023

However, it's important to understand that they work differently, have different side effects and are regulated differently. One of the biggest challenges faced by sales representatives today is the increasing competition in the market.

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PM360

SEPTEMBER 21, 2023

Attention deficit hyperactivity disorder (ADHD) drug Vyvanse (lisdexamfetamine dimesylate) , manufactured by Takeda, also is facing generic competition. In the respiratory area with inhalers, it’s tough to get drugs approved, so the competition comes slowly,” he said.

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Pharmaceutical Technology

JANUARY 27, 2023

As for Briumvi’s side effects, around 45% of patients experienced infections of the upper respiratory tract, which was 4% higher in comparison to Aubagio. Competitive pricing will therefore be essential if the drug is to compete effectively in the MS market and gain a significant patient share.

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Evolve Your Success

MARCH 19, 2025

These side effects are obviously not super attractive to men, so this is a focal therapy. You know, I approach it like a competitive athlete. I played sports all through high school and I’ve just always had this really competitive edge to me and that breeds my you know just sheer determination to win.

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Contrarian Sales Techniques

JANUARY 26, 2023

But in a highly competitive industry, simply having a great product is not enough. A healthcare provider may have concerns about your product, such as cost or potential side effects. As a medical sales rep, your job is to promote and sell medical products to healthcare professionals and facilities.

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Pharma Marketing Network

JANUARY 7, 2025

In todays rapidly evolving landscape, executives must navigate a complex mix of innovation, regulation, and competition to remain relevant. Executives must ensure their teams understand and use these tools effectively. Digital fluency is no longer optionalits a must-have for competitive pharma marketing. Why does this matter?

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LEVO Health

JULY 15, 2024

To stand out in this competitive landscape, businesses must focus on patient engagement, comprehensive service offerings, strong marketing and branding, and strategic partnerships with top-tier telehealth service providers like WellSync and medical marketing experts like Levo Health. Click here to learn more and contact WellSync today.

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pharmaphorum

OCTOBER 11, 2022

But Pharming has an opportunity to be first to market in an indication with hardly any competition coming through the industry pipeline. It causes severe immune deficiency and a risk of blood cancers and only affects around 1-2 people per million.

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Impetus Digital

AUGUST 2, 2024

In theory, this will allow for highly tailored, personalized therapy plans with superior efficacy and minimal side effects. Market Analysis and Competitive Intelligence AI tools can analyze vast amounts of data from various sources to provide insights into market trends, competitor activities, and emerging opportunities.

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pharmaphorum

DECEMBER 13, 2022

Amgen has its first direct competition in the KRAS inhibitor class following FDA approval of Mirati’s adagrasib as Krazati for a form of lung cancer. Mirati also says its drug penetrates the central nervous system more readily, making it a better option for patients whose disease has metastasised to the brain.

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Toolyt

NOVEMBER 11, 2021

The sales job is a highly competitive field, but the Medical Sales Reps job is more challenging. Explain the side effects of the particular drug. Effects And Counter-effect Of Drugs & Medicines. It is critical to share the information with the doctor about its effects and side effects.

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European Pharmaceutical Review

MARCH 24, 2023

According to GlobalData, competition to develop a first-to-market drug for NASH is strong. Pegozafermin also has a favourable safety and tolerability profile, with few gastrointestinal (GI) side effects. 89bio is one of several companies advancing treatments.

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PM360

MAY 25, 2023

If the AI detects a common trend of concerns about the side effects of a particular medication, pharma marketers could curate targeted messaging addressing those worries, highlighting the drug’s benefits if appropriate. This capability allows pharma marketers to gain valuable insight into specific healthcare needs.

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Pharma Marketing Network

JANUARY 9, 2025

Understanding these trends ensures your team remains competitive and relevant. Sustainability Messaging: As environmental concerns grow, companies adopting eco-friendly practices gain a competitive edge. Disclosing side effects and potential risks builds credibility. Transparency in Advertising: Consumers demand honesty.

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pharmaphorum

DECEMBER 12, 2022

Adverse events such as bruising, headaches, and blood in urine occurred at roughly the same frequency in both groups of patients in ADVANCE IV, and while serious side effects were seen in 8% of the Vyvgart group, that was lower than the 16% reported with placebo.

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pharmaphorum

OCTOBER 13, 2022

Meanwhile, there are signs that Imbruvica is starting to feel the effects of competition from Brukinsa and another newer BTK inhibitor – AstraZeneca’s Calquence (acalabrutinib) – which is approved so far for MCL and CLL and brought in more than $900 million in the first six months of 2022.

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eMediWrite

OCTOBER 9, 2023

Doctors can virtually explore the drug’s mechanism of action, potential side effects, and administration techniques, enhancing adherence and so on. For instance, create interactive games or quizzes that challenge doctors’ knowledge about your product, offering rewards for competition.

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pharmaphorum

JULY 11, 2022

The company had been eyeing a possible regulatory filing for fitusiran this year, but has now set back the timeline – possibly until 2024 – while it gathers data on the revised dosing schedule, in the hope of maintaining efficacy with fewer clotting side effects. Sanofi acquired the drug when it bought Bioverativ in 2018 for $11.6

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Pharmaceutical Technology

APRIL 24, 2023

The combination therapy also caused fewer side effects, with heart problems and hypertension as the most common ones, based on the final draft guidance. While Imbruvica maintained a previously strong position on the market, competition has chipped away at the inhibitor’s market share. billion in the same year.

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PM360

APRIL 25, 2023

If a drug promises to get patients out of hospital quicker or reduce the need for other drugs or the cost of side effect management, the agreement can be tied to these reduced healthcare utilization costs. You may find that offering simple discounts may have a superior effect.

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Pharmaceutical Representative Training

FEBRUARY 29, 2024

PSRs must possess a robust understanding of pharmacology, adeptly navigating inquiries on drug mechanisms, side effects, and interactions. Polish your application materials to stand out amidst the competition, utilizing industry-specific keywords and tailoring your resume and cover letter to showcase your suitability for the role.

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