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The Role of VR in Medical Device Marketing

Infuse Medical

Continuous learning and skill development are essential for maintaining a competitive edge in the dynamic field of medical device sales. Regulatory Considerations Medical device marketing using VR must adhere to regulatory guidelines and standards to ensure patient safety and compliance.

Medical 130
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Overcoming Sales Objections Part 1: Pharma Sales Challenges

Pharmaceutical Representative Training

Introduction Every sales professional has experienced deals collapsing at the last minute due to objections from prospects. In the competitive world of pharmaceutical sales, effectively handling customer objections is crucial for success. There are times when your prospect will have multiple objections at once.

Sales 52
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Can the FDA keep the momentum going for rare disease drug approvals?

Pharmaceutical Technology

Dr. Jerry Mendell, MD, professor of paediatrics and neurology at the Ohio State University College of Medicine, is optimistic for its approval and says the drug has a good safety profile. However, before the drug can receive an approval, Santhera will have to overcome doubts about vamorolone’s safety. compared to 38.5% on placebo.

FDA 126
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argenx enrols new cohort in Phase II multifocal motor neuropathy study

Pharmaceutical Technology

This comes after an independent data monitoring committee confirmed the safety and tolerability profile of ARGX-117 was consistent with results from an earlier Phase I study. In addition to assessing the safety and efficacy of ARGX-117, it will populate a PK/PD model to inform Phase III study dose selection.

Safety 98
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FDA approves Coherus’ Cimerli for DME, with year-long interchangeability exclusivity

Pharmaceutical Technology

With respect to its safety profile, Cimerli had more than 3% fewer adverse events (AEs) than Lucentis; however, there were no clinically relevant differences for safety. Thus, the biosimilar presented a similar efficacy to the reference product. Cimerli’s biosimilar status is appealing to providers and patients alike in the US.

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SNIPR targets antibiotic resistance with CRISPR-based gene therapy trial

Pharmaceutical Technology

The Danish CRISPR biotech SNIPR BIOME has released the first glimpse at the safety profile for SNIPR001, a gene therapy intended to target antibiotic resistance. Interim clinical results from a Phase I trial have demonstrated SNIPR001’s safety in healthy volunteers. SNIPR001 consists of four CRISPR-edited phages targeting E.Coli.

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How to Market to Doctors, Physicians, and Other Health Care Professionals

Healthcare Success

Not only are doctors and decision-makers difficult to reach—and even more difficult to persuade—you have to contend with a ton of competition. Here are two ways to define your doctor audience: Target your best prospects Enhance your database to target more precisely. Target Your Best Prospects. More data is always better.

Doctors 59