Rep-Lite
APRIL 3, 2024
The medical sales industry plays a crucial role in connecting healthcare providers with innovative medical products and technologies. While the goal is ultimately to improve patient outcomes, the competitive nature of the industry can sometimes lead to ethical dilemmas. Protecting patient confidentiality is paramount.
Pharma Marketing Network
APRIL 3, 2025
For pharma marketing executives and brand teams, understanding this evolution is essential to remaining competitive and compliant in a rapidly shifting healthcare environment. By doing so, they position themselves not only as product promoters but as trusted partners in patient care. FAQs What is patient marketing in pharma?
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Medical Device Success
FEBRUARY 2, 2011
Is there a product launch? Deciding what resources (people, products, promotion, exhibit design/layout, etc.) All of the above done in a timely manner so pre-show promotion can be effective. Targeted learning about competitive products. MOST IMPORTANT – Agreement on trade show objectives/goals.
Scott’s Directories
SEPTEMBER 12, 2024
Why a Comprehensive Directory is Essential Marketing personnel need reliable and repeat information to identify high-growth patients in today’s competitive healthcare world. Key Applications: Product Promotion: Experts or GPs will demonstrate new medical devices and/or therapies.
Clarity Engagement Solutions
APRIL 26, 2021
While the goal of positioning products against the competition in ways that promote appropriate, effective usage by patients will always need to be part of any good account strategy, it must finally take its proper place as a cog in the larger machinery of strategic customer engagement.
Clarity Engagement Solutions
APRIL 26, 2021
While the goal of positioning products against the competition in ways that promote appropriate, effective usage by patients will always need to be part of any good account strategy, it must finally take its proper place as a cog in the larger machinery of strategic customer engagement.
Clarity Engagement Solutions
APRIL 26, 2021
The COVID-19 pandemic has now intensified and dragged out into the light of day, the stark disparity between the legacy product promotion objectives of pharma and the tectonic shifts in strategy being forced on healthcare decision makers. BUILD A WIDER, MORE SUSTAINABLE BRIDGE BACK TO YOUR CUSTOMERS.
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