World of DTC Marketing

APRIL 12, 2021

Prescription and over-the-counter (OTC) medications originate in factories all over the world, moving into the American marketplace through supply chains that can involve numerous processing plants, manufacturers, suppliers, brokers, packagers, and distributors. Up to 90% of drugs now sold in the US and UK are generic.

Food and Drug Administration 187

Food and Drug Administration Prescription Pharma Manufacturing 187

World of DTC Marketing

AUGUST 19, 2022

It’s no wonder that voters consistently rank bringing down prescription drug prices and other measures to reduce the cost of care as among Congress’ top priorities. Congress rightly chose to negioate drug prices for Medicare, but prescription drugs are only 10-12% of every healthcare dollar we spend.

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Healthcare Healthcare Insurance Competition 204

Scott’s Directories

JULY 17, 2024

One of the most powerful tools at your disposal is prescription data. This article will explore how to maximize prescription data for effective pharmaceutical marketing. Understanding Prescription Data Prescription data refers to information about the medications prescribed by healthcare providers.

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Prescription Marketing Pharmaceutical Doctors 52

PM360

JUNE 29, 2022

However, patient uptake hasn’t matched rising market competition. As a top patient resource for trusted information, it’s essential that doctors are made aware of the range of prescription migraine therapies and encouraged to recommend them to their patients.

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Prescription Patients Pharma Doctors 98

World of DTC Marketing

JULY 14, 2021

A big part of my services involves explaining, to DTC managers, how people evaluate prescription drugs and where they go to get more information. Days of back-to-back meetings and weeks to accomplish even simple things are a competitive disadvantage. There are several things going on here. Usability study?

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Pharma Prescription Recruitment Marketing 253

World of DTC Marketing

AUGUST 25, 2021

However, clickstream analysis via Alexa clearly shows that TV ads also lead to searches for competitive treatments. We also see a decline in trust in social media posts about branded prescription drugs. Prescription drugs for depression should take an empathetic view but should not over-promise.

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Marketing Side effects Prescription Media 154

World of DTC Marketing

MARCH 1, 2022

The lack of choice limits competition, which can drive prices higher. According to KFF, “ the cost of health care often prevents people from getting needed care or filling prescriptions. The media, rightfully so, is focused on the high price of prescription drugs but prescription drugs still only account for $0.12

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Insurance Prescription Healthcare Healthcare 154

Pharma Marketing Network

FEBRUARY 27, 2025

With increasing competition, strict regulations, and changing consumer behavior, pharmaceutical brands must embrace digital transformation to stay relevant. Think of digital marketing as the GPS guiding your brand through a crowded, competitive landscape. Drive prescription intent by educating HCPs about the latest drug advancements.

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Pharma Marketing Prescription Education 52

World of DTC Marketing

MARCH 17, 2021

Pharma has gone to court again and again to delay generic competition of biologic drugs. One company AbbVie has used the courts to stop competition of its top drug Humira. A great example of pharma’s profiteering is biosimilar drugs which cost a lot and add billions of dollars to healthcare costs.

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Pharma Competition Prescription Sales 186

World of DTC Marketing

OCTOBER 5, 2021

Seventy-nine percent of Americans think the price of prescription drugs is “unreasonable,” according to a 2019 Kaiser Family Foundation poll , and about 9 in 10 say they support the idea of the government negotiating prices. Via Axios “The 10 highest-selling drugs in the U.S.

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Pharma Insurance Sales Government 241

Pharma Marketing Network

DECEMBER 4, 2024

Marketing pharma has become a complex and competitive field, with companies vying for the attention of healthcare providers (HCPs), patients, and regulators alike. With the right strategies, you can rise above the competition and drive measurable success. The good news? Q5: Why is sustainability becoming important in pharma marketing?

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Competition Marketing Pharma Media 52

Pharma Marketing Network

FEBRUARY 17, 2025

In todays competitive market, where digital strategies and patient-centric approaches are essential, having an expert partner is more critical than ever. Can they navigate FDA guidelines, OPDP (Office of Prescription Drug Promotion) regulations, and ensure your campaigns are compliant? Look for results that align with your goals (e.g.,

Marketing 52

Marketing Pharmaceutical Pharma Prescription 52

World of DTC Marketing

NOVEMBER 12, 2021

SUMMARY: Today, more physicians and patients rely on the Internet to answer their questions about emerging treatments, including prescription drugs. If there is one industry that needs to think more about digital, it’s pharma. What about your digital agency?

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Pharma Digital Media Marketing Pharma Rep 180

MedCity News

JUNE 16, 2023

Regardless of the reasons, investors, pharma, and research organizations are recognizing that advanced digital health tools will be a significant competitive advantage and generate meaningful return on investment (ROI) in an industry that is becoming more personalized and specialized.

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Pharma Food and Drug Administration Recruitment Patients 311

MedReps

SEPTEMBER 20, 2022

Whether it’s a similar product, prescription or piece of equipment, you need to know how to deal with medical sales competition in order to meet your sales goals. How can you deal with this competition? However, you need to go a few steps further in order to beat the competition. After all, your livelihood depends on it.

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Medical sales Competition Sales Medical 40

Pharma Marketing Network

MARCH 13, 2025

Television ads, in particular, have played a key role in promoting prescription medications, from cholesterol-lowering statins to GLP-1 receptor agonists like Ozempic. Those who adapt early will gain a competitive advantage in the evolving regulatory landscape. In the U.S., Digital Marketing as a Primary Alternative 1.

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Pharma Physicians Education Media 59

World of DTC Marketing

JANUARY 31, 2021

Pharma is NOT blameless, but like I have said in the past, even if all prescription drugs were free, healthcare costs would still be unsustainable in this country. So where to start… Congresswoman Porter may want to look at the percentage of generic drugs available virus branded (89%). By the way, Ms.

Pharma 187

Pharma Insurance Pharmaceutical Healthcare 187

pharmaphorum

NOVEMBER 16, 2022

Novartis completed the spin-out of Alcon in 2019, separating products like contact lenses and over-the-counter eyedrops from its prescription eye medicines, headed by age-related macular degeneration (AMD) blockbuster Lucentis (ranibizumab), which is partnered with Roche. billion in the first nine months of this year.

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Sales Prescription Medicine Media 124

World of DTC Marketing

NOVEMBER 17, 2020

A brand that doesn’t care about its patients can see those patients go to a competition. 6ix: Address topics that may not be product related such as using certain prescription medications during the pandemic. The philosophy of “our website is to generate a new Rx” is dated.

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Pharma Prescription Doctors Education 155

Clarivate

DECEMBER 19, 2022

Insurers that incentivize using Walmart facilities in Medicare Advantage and prescription drug plans (PDPs) have seen success; Humana has a long-running standalone Part D plan with Walmart pharmacies as preferred network locations. Medicare provider competition appeared first on Clarivate. payer marketplace, please visit us here.

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Competition Retail Insurance Marketing 52

Pharma Marketing Network

MARCH 11, 2025

Resources like the FDAs OPDP (Office of Prescription Drug Promotion) provide guidance on drug advertising and communication. Understanding audience behaviors, market trends, and competitive insights allows marketers to make informed decisions. Market Research and Data-Driven Strategies Pharma marketing is built on data.

Marketing 52

Marketing Pharma Food and Drug Administration Education 52

PM360

SEPTEMBER 21, 2023

Our research, based on data found in the ACTICS by EVERSANA claims database, looked at nearly half a million new brand prescriptions, written by more than 100,000 HCPs over a two-year period across five very diverse conditions: breast cancer, psoriasis, MS, Crohn’s, and HIV.

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Pharma Marketing Prescription Media 111

Pharma Marketing Network

MARCH 8, 2025

With strict regulations, increasing competition, and evolving ad platform policies, running a successful PPC campaign in pharma isnt as straightforward as in other industries. Google and Social Media Policies for Pharma Ads No direct prescription drug promotions without certification. diabetes, cancer).

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Pharma Education Media Networking 59

Pharma Marketing Network

MARCH 10, 2025

Google Ads requires pre-approval for prescription drug promotions, while platforms like TikTok prohibit pharma ads entirely. Pharma brands that understand platform policies, create compelling yet compliant content, and continuously optimize performance can achieve strong results in this competitive digital landscape. In the U.S.,

Media 52

Media Pharma Marketing Healthcare 52

PM360

NOVEMBER 21, 2024

A rapidly changing clinical landscape and new competitive entrants had threatened Korlym’s established positioning in the marketplace. In late 2022, Corcept’s marketing team found itself at a critical juncture in the dozen-year-long history of its established brand, Korlym®.

Marketing 52

Marketing Education Prescription Pharmaceutical 52

PM360

SEPTEMBER 21, 2023

As many in the industry now know, the Inflation Reduction Act (IRA) is the most significant reform of Medicare prescription drug coverage since the creation of Part D and has wide-ranging implications for the healthcare industry. They do not have biosimilar or generic competition available in the market.

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Manufacturing Marketing Competition Physicians 111

Pharma Marketing Network

FEBRUARY 17, 2025

Programmatic advertising isnt just a toolits your competitive advantage in a crowded, highly regulated market. Prescription Lift: Is the campaign driving more prescriptions for branded drugs? Contextual targeting , which places ads based on relevant content rather than personal data. Heres how to measure success: 1.

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Pharma Marketing Education Prescription 52

PM360

NOVEMBER 29, 2022

When developing content for new drug labels, life sciences companies’ regulatory teams face challenges in gathering intelligence to better understand competitive factors, market dynamics, and effective approval strategies. Understanding patient sub-group exceptions for competitive or for label development purposes.

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Food and Drug Administration Competition Safety Pharmacology 98

Close-Up CRM

JANUARY 21, 2025

Enhanced Data Analysis Pharma CRM systems generate vast amounts of data, including prescription trends, market access data, claims, and feedback from healthcare providers. Advanced Predictive Modeling Future AI systems will use even more sophisticated predictive models to anticipate market trends, customer needs, and competitive dynamics.

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CRM Sales Pharma Competition 52

World of DTC Marketing

JUNE 22, 2021

SKIMMERS SUMMARY: There is one and only one social responsibility of business–to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception or fraud. billion to $29 billion on the drug in a single year.

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Patients Food and Drug Administration Pharma Government 156

Pharma Marketing Network

MARCH 13, 2025

As competition in the healthcare space intensifies, pharma brands that fail to integrate AI risk falling behind. Optimize inventory management based on prescription trends. Those that embrace AI-driven marketing solutions will see higher engagement, better ROI, and improved patient outcomes.

Marketing 52

Marketing Pharma Medical Ethics 52

European Pharmaceutical Review

JULY 4, 2024

1 For use as prescription drugs, a botanical product must be approved by the FDA: to date, only two have gained this approval. The MA pathway is applicable for herbal medicines designed to treat more serious health conditions and require a medical prescription or the supervision of a medical practitioner. 2012/1916).

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Marketing Food and Drug Administration Medicine Prescription 103

pharmaphorum

DECEMBER 15, 2022

Next year we must start again with a clean sheet of paper to agree on what an internationally competitive scheme looks like.” “The NHS runs on generic and biosimilar medicines, with four out of five prescriptions being filled by off-patent products,” said the BGMA’s CEO Mark Samuels. VPAS tax on top. .

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Pharma Government Manufacturing Medicine 72

pharmaphorum

JANUARY 9, 2023

The innovative prescription medicine industry faces a trifecta of challenges. Compared to major primary care markets of the late 1990s/early 2000s, specialty care markets see more and earlier competitive launches, and the market share achieved by each launch after is progressively reduced. Pharma boxed in?

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Medicine Healthcare Healthcare Manufacturing 98

PM360

MAY 25, 2023

Uncovering different ways to leverage owned and paid channels to engage with and inform these prescribers will be critical for greater access, product awareness, and competitive positioning. Though uptake has been slow in some European markets, especially compared to the United States, an omnichannel approach is necessary.

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Physicians Pharma Rep Pharma reps Media 90

pharmaphorum

JANUARY 24, 2023

In this final instalment of IQVIA EMEA Thought Leadership’s Nine for 2023 three-part series, focusing on issues that will change the direction of healthcare and the pharmaceutical industry this year, three key competitive issues for pharmaceutical companies in 2023 are assessed.

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Medicine Healthcare Healthcare Manufacturing 98

PM360

FEBRUARY 1, 2024

The landscape is highly competitive with new prescription medications launching worldwide each year. Early shaping of the label during clinical trial design, risk mitigation, and avoiding approval delays are crucial for seizing a competitive advantage.

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Biopharma Competition Prescription Marketing 59