World of DTC Marketing

NOVEMBER 12, 2021

SUMMARY: Today, more physicians and patients rely on the Internet to answer their questions about emerging treatments, including prescription drugs. If there is one industry that needs to think more about digital, it’s pharma. What about your digital agency?

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Healthcare Success

JULY 5, 2022

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. Not only are doctors and decision-makers difficult to reach—and even more difficult to persuade—you have to contend with a ton of competition. How to Market to Physicians and Doctors in Five Steps .

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PM360

DECEMBER 20, 2023

A series of studies and surveys have documented the fact that substantial numbers of physicians, nurses, and allied health professionals are active on or prefer social media for professional purposes and to connect directly with peers. Fifty percent of responders said they changed prescriptions because of social media information.

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PM360

SEPTEMBER 21, 2023

As many in the industry now know, the Inflation Reduction Act (IRA) is the most significant reform of Medicare prescription drug coverage since the creation of Part D and has wide-ranging implications for the healthcare industry. They do not have biosimilar or generic competition available in the market.

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PM360

SEPTEMBER 21, 2023

Our research, based on data found in the ACTICS by EVERSANA claims database, looked at nearly half a million new brand prescriptions, written by more than 100,000 HCPs over a two-year period across five very diverse conditions: breast cancer, psoriasis, MS, Crohn’s, and HIV.

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Clarivate

JULY 5, 2023

The Biosimilars Forum has hailed 2022 as a watershed year that could create a more competitive U.S. biologics market and reduce prescription drug costs. Clarivate research indicates biosimilar competition will drive down prices and relative market share of HUMIRA ® in the U.S. from 91% in 2023 to 36% by 2031.

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Pharma Marketing Network

MARCH 13, 2025

As competition in the healthcare space intensifies, pharma brands that fail to integrate AI risk falling behind. Predict physician prescribing patterns to optimize sales outreach. Optimize inventory management based on prescription trends. For example, AI can: Analyze patient data to recommend relevant treatments.

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Quantified

JANUARY 8, 2025

There’s nothing like hearing directly from the physicians your teams will be engaging with. Try introducing friendly competition with knowledge-check games. Bring in respected KOLs for panel discussions about treatment landscapes. And please, break up those heavy science sessions!

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eMediWrite

MAY 27, 2022

With pharma brands competing more fiercely than ever before, the battle for physicians’ loyalty has intensified. In a competitive market, it is critical for pharmaceutical companies to build brand loyalty among prescribers in order to stay on physicians’ thoughts. Loyalty programmes do not work in pharma.

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Pharmaceutical Technology

DECEMBER 4, 2022

Others are made by big pharma giants like Boehringer Ingelheim , Novartis , or Pfizer , which has raised the expectations for a competitive market. . Even some physicians remain hesitant about biosimilars in general. There are seven FDA-approved Humira biosimilars, of which Amgen’s Amjevita will be launched in January.

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PharmaKinnex

APRIL 18, 2022

An example is when a pharmaceutical salesperson travels business to business, informing physicians about the myriad of health benefits their prescriptions come with, treatment plans and how to qualify patients, etc. Today, a sales team can perform data analysis on the physicians, ‘deciling’ them or ranking them.

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PM360

AUGUST 9, 2022

In addition to dealing with the challenges of the pandemic, you were also launching into a competitive migraine market. After we were approved, our shareholders would ask a similar question, “How can a small company compete in a very large, competitive market?” Together, those physicians gave us access to about 35% of the market.

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Medico Reach

AUGUST 28, 2024

Lets look at the different ways it is used by private payers, hospitals and physician groups. Gen AI Used by Hospitals and Physician Groups Gen AI immensely reduces administrative burdens of corporate functions in hospitals and physician groups. Gen AI can, instead, instantly summarize these data hoards regardless of the volume.

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European Pharmaceutical Review

NOVEMBER 8, 2022

In the current US Congressional session, Congress has focused heavily on legislation directed at reducing prescription drug prices. 1435 (“Affordable Prescriptions for Patients Act of 2021”), [link] gov/bill/117th-congress/senate-bill/1435/text; H.R. Actavis, 570 U.S. 136 (2013), [link] opinions/12pdf/12-416_m5n0.pdf.

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PM360

APRIL 7, 2023

However, we expect drugs without strong therapeutic alternatives to have an advantage in negotiations, while drugs in highly competitive classes will be negotiating from a weaker position. Expect the nine competitors to explore Kotler’s 4Ps of Marketing to gain share in this lucrative and competitive marketplace.

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Clarify Health

DECEMBER 21, 2021

Ancillary providers support the work of the primary physician, such as radiologists, anesthesiologists, and pathologists. It requires that health plans publicly disclose pricing for in-network rates, billed charges, prescription drugs, and the allowed amounts for out-of-network providers.

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Pharmaceutical Representative Training

JANUARY 29, 2025

These high prices are the result of multiple factors: theyre derived from living organisms making them sensitive and complex for both manufacturers and patients, research requires advanced technology to test for safety and effectiveness, and theyre in high demand without much competition.

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Clarify Health

MARCH 1, 2023

1] In a separate, controlled study, 80 percent of primary care physicians receiving micro-incentives referred patients to higher-value specialists they had never used before — representing a significant reduction in the total cost of care. pills per prescription than non-discordant clinicians. million on orthopedic MS-DRGs.[1]

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Pharma Marketing Network

MARCH 3, 2025

By refining user experience, messaging, and engagement strategies, pharma companies can increase prescription intent, patient adherence, and HCP interaction rates. Key Strategy: Use behavioral targeting to show customized drug information for cardiologists, neurologists, and primary care physicians instead of a generic homepage experience.

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Pharmaceutical Representative Training

DECEMBER 28, 2021

With much competition between drug companies and decreased time for doctors to meet with pharma sales reps, there has been a call for reinventing commonplace marketing strategies. physicians through doctor-specific codes and in-house facility logins. The technology identifies.

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Eversana Intouch

JANUARY 19, 2023

– is changing, and has big implications for the competitive marketplace. Assess competitive threats from medical metaverse innovators from the tech world. A brand’s ability to rise to the ever-growing need for personalization depends on their agility in technology adoption and business transformation. or technology, too?

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Clarivate

OCTOBER 25, 2023

While more expensive than type 2 diabetes drugs, blood thinners follow a similar pattern of high prescription volumes. In both cases, a shift in formulary placement could lower prescription volumes and reduce member utilization. exclusions exist for orphan drug designation and biosimilar competition ). With 27.5%

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Pharmaceutical Technology

OCTOBER 25, 2022

Understanding both the significant competitive advantages that FDC products can offer, and the difficulties and potential pitfalls associated with development and manufacturing of FDC drugs in oral solid dosage forms is a critical first step for companies exploring this approach. Improved convenience and safety. One of these is convenience.

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PM360

MAY 15, 2023

The EHR is the Holy Grail of POC Messaging (At Least for Now) Reaching HCPs while they’re prescribing is the epitome of physician messaging. Because nearly all prescriptions are now written electronically. An entire academic ecosystem is focused on physician “nudging.”

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Pharma Marketing Network

JANUARY 29, 2025

AI-driven tools can: Analyze patient insights to tailor drug promotions Enhance HCP-targeted marketing using behavioral data Automate regulatory compliance monitoring Improve sales force effectiveness with AI-generated recommendations Marketers who embrace AI will gain a competitive edge in an industry where precision and speed define success.

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Toolyt

NOVEMBER 11, 2021

The sales job is a highly competitive field, but the Medical Sales Reps job is more challenging. A Medical Sales Rep comes across different doctors, physicians, and pharmacies. A Medical Sales Rep comes across different doctors, physicians, and pharmacies. Their prime role is to generate more prescriptions for their drugs.

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Nixon Gwilt Law

APRIL 28, 2022

If their products require a prescription, they will partner with providers, but they do not hold themselves out as healthcare providers. Pharmacy Services For Platform + Provider companies, prescription fulfillment is becoming a standard part of the model. So, how does a regional hospital system stay competitive?

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Pharma Marketing Network

FEBRUARY 27, 2025

The ability to target based on demographics, interests, location, and behavior makes PPC a game-changer for pharma brands promoting prescription drugs, disease awareness, and patient education resources. Why PPC is Essential for Pharma Marketing The pharma industry operates in a highly regulated and competitive space.

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Rep-Lite

NOVEMBER 14, 2023

It’s a competitive field, but for those who excel, it can be a fulfilling and financially rewarding career with uncapped commission bonus opportunities. These products can be targeted at various customers, including hospitals, clinics, physicians, pharmacies, and other healthcare professionals.

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Healthcare Success

NOVEMBER 7, 2022

For example, pharma marketers can track and attribute increased prescriptions to specific ad campaigns. As you likely already know, Medicare Advantage is growing, and the landscape is becoming more competitive. Reassess compensation packages often to ensure they remain competitive. As a result, many U.S.

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Nixon Gwilt Law

JANUARY 16, 2024

The Perennial Trend: Weight Loss You may not realize it, but you probably know someone taking a GLP-1 prescription (glucagon-like peptide-1 receptor agonists like Ozempic and semaglutide) to shed pounds. Rebecca says, “ New and existing companies will offer GLP-1 prescriptions for weight loss.

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Nixon Gwilt Law

JANUARY 16, 2024

The Perennial Trend: Weight Loss You may not realize it, but you probably know someone taking a GLP-1 prescription (glucagon-like peptide-1 receptor agonists like Ozempic and semaglutide) to shed pounds. Rebecca says, “ New and existing companies will offer GLP-1 prescriptions for weight loss.

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Rep-Lite

JUNE 28, 2023

Generally, entry-level positions offer competitive base salaries with the opportunity to earn significant bonuses or commissions based on performance. Additionally, advanced degrees such as an MBA or specialized certifications can provide a competitive edge in the industry. So, why wait?

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Healthcare Success

OCTOBER 17, 2024

Which is a professional limited liability company, because as a non-physician, I can't own a medical practice. Lee Aase: which is very much like the administrator, physician, leadership, partnership that we had at Mayo Clinic. Well, the physicians are the leaders. I'm like that new prescription. Youngish, I guess, but.

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Rep-Lite

MARCH 21, 2024

Medical sales representatives are healthcare professionals who promote medical equipment, pharmaceuticals, or services to hospitals, clinics, and physicians. Company culture matters too, with training and competitive packages attracting and retaining top medical sales reps.

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Quantified

JUNE 28, 2022

On the one hand, patient need for access and business need to restore and accelerate sales and prescription momentum have never been more critical. This means that every moment in front of the physician, virtual or in-person, has never mattered more. On the other hand, HCP access for the field force has never been more challenging.

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Evolve Your Success

OCTOBER 3, 2023

Veronica discusses a revolutionary technology for testing and how it’s transforming the way physicians and patients approach cancer treatment. As the episode unfolds, Veronica talks about the future of diagnostic testing, where it’s headed, and the potential it holds for patients and physicians alike. Have you heard of it?”

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