World of DTC Marketing

NOVEMBER 12, 2021

SUMMARY: Today, more physicians and patients rely on the Internet to answer their questions about emerging treatments, including prescription drugs. If there is one industry that needs to think more about digital, it’s pharma. What about your digital agency?

Pharma 180

Pharma Digital Media Marketing Pharma reps 180

Healthcare Success

JULY 5, 2022

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. Not only are doctors and decision-makers difficult to reach—and even more difficult to persuade—you have to contend with a ton of competition. How to Market to Physicians and Doctors in Five Steps .

Doctors 59

Doctors Physicians Marketing Prospecting 59

PM360

SEPTEMBER 21, 2023

As many in the industry now know, the Inflation Reduction Act (IRA) is the most significant reform of Medicare prescription drug coverage since the creation of Part D and has wide-ranging implications for the healthcare industry. They do not have biosimilar or generic competition available in the market.

Manufacturing 111

Manufacturing Marketing Competition Physicians 111

PM360

SEPTEMBER 21, 2023

Our research, based on data found in the ACTICS by EVERSANA claims database, looked at nearly half a million new brand prescriptions, written by more than 100,000 HCPs over a two-year period across five very diverse conditions: breast cancer, psoriasis, MS, Crohn’s, and HIV.

Pharma 111

Pharma Marketing Prescription Media 111

Clarivate

JULY 5, 2023

The Biosimilars Forum has hailed 2022 as a watershed year that could create a more competitive U.S. biologics market and reduce prescription drug costs. Clarivate research indicates biosimilar competition will drive down prices and relative market share of HUMIRA ® in the U.S. from 91% in 2023 to 36% by 2031.

Marketing 97

Marketing Physicians Manufacturing Competition 97

Pharma Marketing Network

MARCH 13, 2025

As competition in the healthcare space intensifies, pharma brands that fail to integrate AI risk falling behind. Predict physician prescribing patterns to optimize sales outreach. Optimize inventory management based on prescription trends. For example, AI can: Analyze patient data to recommend relevant treatments.

Marketing 52

Marketing Pharma Medical Ethics 52

Evolve Your Success

OCTOBER 3, 2023

Veronica discusses a revolutionary technology for testing and how it’s transforming the way physicians and patients approach cancer treatment. As the episode unfolds, Veronica talks about the future of diagnostic testing, where it’s headed, and the potential it holds for patients and physicians alike. Have you heard of it?”

Sales 162

Sales Medical sales Physicians Patients 162

Quantified

JANUARY 8, 2025

There’s nothing like hearing directly from the physicians your teams will be engaging with. Try introducing friendly competition with knowledge-check games. Bring in respected KOLs for panel discussions about treatment landscapes. And please, break up those heavy science sessions!

Training 52

Training Sales Education Patients 52

eMediWrite

MAY 27, 2022

With pharma brands competing more fiercely than ever before, the battle for physicians’ loyalty has intensified. In a competitive market, it is critical for pharmaceutical companies to build brand loyalty among prescribers in order to stay on physicians’ thoughts. Loyalty programmes do not work in pharma.

Doctors 52

Doctors Pharma Physicians Prescription 52

PharmaKinnex

APRIL 18, 2022

An example is when a pharmaceutical salesperson travels business to business, informing physicians about the myriad of health benefits their prescriptions come with, treatment plans and how to qualify patients, etc. Today, a sales team can perform data analysis on the physicians, ‘deciling’ them or ranking them.

Sales 52

Sales Pharma Physicians Electronics 52

PM360

AUGUST 9, 2022

In addition to dealing with the challenges of the pandemic, you were also launching into a competitive migraine market. After we were approved, our shareholders would ask a similar question, “How can a small company compete in a very large, competitive market?” Together, those physicians gave us access to about 35% of the market.

Pharmaceutical 72

Pharmaceutical Physicians Pharma Competition 72

Medico Reach

AUGUST 28, 2024

Lets look at the different ways it is used by private payers, hospitals and physician groups. Gen AI Used by Hospitals and Physician Groups Gen AI immensely reduces administrative burdens of corporate functions in hospitals and physician groups. Gen AI can, instead, instantly summarize these data hoards regardless of the volume.

Healthcare 52

Healthcare Healthcare Physicians Pharmaceutical products 52

Healthcare Success

MAY 9, 2022

The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . Ready to start leveraging QR code technology and stay ahead of your competition? Prescription refills. Physicians bios. Patient verification.

Leads 109

Leads Patients Healthcare Provider Healthcare 109

European Pharmaceutical Review

NOVEMBER 8, 2022

In the current US Congressional session, Congress has focused heavily on legislation directed at reducing prescription drug prices. 1435 (“Affordable Prescriptions for Patients Act of 2021”), [link] gov/bill/117th-congress/senate-bill/1435/text; H.R. Actavis, 570 U.S. 136 (2013), [link] opinions/12pdf/12-416_m5n0.pdf.

Food and Drug Administration 52

Food and Drug Administration Pharma Manufacturing Prescription 52

PM360

DECEMBER 14, 2022

Marketers who can more quickly leverage AI will be leaps ahead of their competition. The impact of nurse practitioners (NPs) and physician associates (PAs) on pharma’s business model is growing due to practice and institution staffing changes that have occurred over the past few years. The customer experience demands it. Ken Winell.

Marketing 91

Marketing Patients Healthcare Healthcare 91

PM360

APRIL 7, 2023

However, we expect drugs without strong therapeutic alternatives to have an advantage in negotiations, while drugs in highly competitive classes will be negotiating from a weaker position. Expect the nine competitors to explore Kotler’s 4Ps of Marketing to gain share in this lucrative and competitive marketplace.

Manufacturing 97

Manufacturing Insurance Marketing Government 97

Clarify Health

DECEMBER 21, 2021

Ancillary providers support the work of the primary physician, such as radiologists, anesthesiologists, and pathologists. It requires that health plans publicly disclose pricing for in-network rates, billed charges, prescription drugs, and the allowed amounts for out-of-network providers.

Healthcare 52

Healthcare Healthcare Networking Healthcare Provider 52

Pharmaceutical Representative Training

JANUARY 29, 2025

These high prices are the result of multiple factors: theyre derived from living organisms making them sensitive and complex for both manufacturers and patients, research requires advanced technology to test for safety and effectiveness, and theyre in high demand without much competition.

Marketing 52

Marketing Healthcare Healthcare Physicians 52

Clarify Health

MARCH 1, 2023

1] In a separate, controlled study, 80 percent of primary care physicians receiving micro-incentives referred patients to higher-value specialists they had never used before — representing a significant reduction in the total cost of care. pills per prescription than non-discordant clinicians. million on orthopedic MS-DRGs.[1]

Physicians 52

Physicians Prescription Medicine Healthcare 52

Pharma Marketing Network

MARCH 3, 2025

By refining user experience, messaging, and engagement strategies, pharma companies can increase prescription intent, patient adherence, and HCP interaction rates. Key Strategy: Use behavioral targeting to show customized drug information for cardiologists, neurologists, and primary care physicians instead of a generic homepage experience.

Pharma 52

Pharma Patients Prescription Medical 52

Pharmaceutical Representative Training

DECEMBER 28, 2021

With much competition between drug companies and decreased time for doctors to meet with pharma sales reps, there has been a call for reinventing commonplace marketing strategies. physicians through doctor-specific codes and in-house facility logins. The technology identifies.

Marketing 52

Marketing Food and Drug Administration Pharma Doctors 52

Eversana Intouch

JANUARY 19, 2023

– is changing, and has big implications for the competitive marketplace. Assess competitive threats from medical metaverse innovators from the tech world. A brand’s ability to rise to the ever-growing need for personalization depends on their agility in technology adoption and business transformation. or technology, too?

Medical 52

Medical Education Competition Marketing 52

Clarivate

OCTOBER 25, 2023

While more expensive than type 2 diabetes drugs, blood thinners follow a similar pattern of high prescription volumes. In both cases, a shift in formulary placement could lower prescription volumes and reduce member utilization. exclusions exist for orphan drug designation and biosimilar competition ). With 27.5%

Prescription 52

Prescription Physicians Manufacturing Healthcare 52

Pharmaceutical Technology

OCTOBER 25, 2022

Understanding both the significant competitive advantages that FDC products can offer, and the difficulties and potential pitfalls associated with development and manufacturing of FDC drugs in oral solid dosage forms is a critical first step for companies exploring this approach. Improved convenience and safety. One of these is convenience.

Manufacturing 52

Manufacturing Physicians Prescription Pharmaceutical 52

PM360

MAY 15, 2023

The EHR is the Holy Grail of POC Messaging (At Least for Now) Reaching HCPs while they’re prescribing is the epitome of physician messaging. Because nearly all prescriptions are now written electronically. An entire academic ecosystem is focused on physician “nudging.”

Marketing 52

Marketing Electronics Doctors Physicians 52

Pharma Marketing Network

JANUARY 29, 2025

AI-driven tools can: Analyze patient insights to tailor drug promotions Enhance HCP-targeted marketing using behavioral data Automate regulatory compliance monitoring Improve sales force effectiveness with AI-generated recommendations Marketers who embrace AI will gain a competitive edge in an industry where precision and speed define success.

Marketing 52

Marketing Pharma Pharmaceutical Ethics 52

pharmaphorum

JUNE 29, 2022

The prescription medicine market has recovered from the wild swings of the early pandemic with renewed growth. Non-COVID prescription medicines didn’t stop launching during the pandemic — approvals by both the FDA and the EMA were, in fact historically high in both 2020 and 2021. The scope of the problem.

Doctors 59

Doctors Medicine Marketing Sales 59

Toolyt

NOVEMBER 11, 2021

The sales job is a highly competitive field, but the Medical Sales Reps job is more challenging. A Medical Sales Rep comes across different doctors, physicians, and pharmacies. A Medical Sales Rep comes across different doctors, physicians, and pharmacies. Their prime role is to generate more prescriptions for their drugs.

Medical sales reps 52

Medical sales reps Medical sales Doctors Training 52

Nixon Gwilt Law

APRIL 28, 2022

If their products require a prescription, they will partner with providers, but they do not hold themselves out as healthcare providers. Pharmacy Services For Platform + Provider companies, prescription fulfillment is becoming a standard part of the model. So, how does a regional hospital system stay competitive?

Marketing 52

Marketing Networking Management Physicians 52

Evolve Your Success

MAY 16, 2023

It’s organizations like Medasic that are a group of physicians and nurses that have their hearts in the right place that are trying to help patients get off of these drugs and have a better life. Years ago, doctors were writing prescriptions and lots of them were helping. It may be you go in and get a 30-day prescription.

Medical sales 130

Medical sales Sales Medical Doctors 130

Pharma Marketing Network

FEBRUARY 27, 2025

The ability to target based on demographics, interests, location, and behavior makes PPC a game-changer for pharma brands promoting prescription drugs, disease awareness, and patient education resources. Why PPC is Essential for Pharma Marketing The pharma industry operates in a highly regulated and competitive space.

Pharma 52

Pharma Marketing Networking Prescription 52

PM360

NOVEMBER 21, 2022

More consumers than ever are foregoing primary care physicians and annual check-ups in favor of occasional urgent care visits—and telehealth has great potential to be a convenient, centralized access point. Meanwhile, 90% of patients believe their primary care physician will give them solid information to help them and their disorder.

Marketing 52

Marketing Physicians Patients Doctors 52

Rep-Lite

NOVEMBER 14, 2023

It’s a competitive field, but for those who excel, it can be a fulfilling and financially rewarding career with uncapped commission bonus opportunities. These products can be targeted at various customers, including hospitals, clinics, physicians, pharmacies, and other healthcare professionals.

Medical sales 52

Medical sales Sales Medical Medical sales reps 52

Healthcare Success

MAY 9, 2022

The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . Ready to start leveraging QR code technology and stay ahead of your competition? Prescription refills. Physicians bios. Patient verification.

Leads 52

Leads Patients Healthcare Provider Healthcare 52

Healthcare Success

NOVEMBER 7, 2022

For example, pharma marketers can track and attribute increased prescriptions to specific ad campaigns. As you likely already know, Medicare Advantage is growing, and the landscape is becoming more competitive. Reassess compensation packages often to ensure they remain competitive. As a result, many U.S.

Marketing 52

Marketing Media Healthcare Healthcare 52

Nixon Gwilt Law

JANUARY 16, 2024

The Perennial Trend: Weight Loss You may not realize it, but you probably know someone taking a GLP-1 prescription (glucagon-like peptide-1 receptor agonists like Ozempic and semaglutide) to shed pounds. Rebecca says, “ New and existing companies will offer GLP-1 prescriptions for weight loss.

Healthcare 52

Healthcare Healthcare Management Insurance 52

Nixon Gwilt Law

JANUARY 16, 2024

The Perennial Trend: Weight Loss You may not realize it, but you probably know someone taking a GLP-1 prescription (glucagon-like peptide-1 receptor agonists like Ozempic and semaglutide) to shed pounds. Rebecca says, “ New and existing companies will offer GLP-1 prescriptions for weight loss.

Healthcare 52

Healthcare Healthcare Management Insurance 52