World of DTC Marketing

JULY 21, 2021

They research the drug online and ask their physician about it if they decide it’s a treatment option. Drug pricing is done by internal teams who look at what the market will bear and the competitive landscape. Second, a physician is not going to prescribe a drug a patient doesn’t need. Again this is not true.

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Marketing Prescription Side effects Doctors 285

Evolve Your Success

MARCH 12, 2025

You see different physicians doing it, different ways, different staff efficiency, and so you kind of just become a person where you want to bring value and add, you know better outcome for that patient and a better patient experience and a better experience for the people that are using the devices. And so what does this device do?

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Medical sales Sales Medical Patients 130

Pharma Marketing Network

MARCH 13, 2025

Those who adapt early will gain a competitive advantage in the evolving regulatory landscape. Content Marketing for Brand Awareness Without TV ads, content marketing will play a bigger role in educating patients and physicians. Physician testimonials highlighting treatment efficacy. Digital Marketing as a Primary Alternative 1.

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Pharma Physicians Education Media 59

Pharma Marketing Network

MARCH 12, 2025

Competition for High-Value Keywords Branded drug names and general medical terms attract intense competition. Patients may search for best treatment for migraine, while a physician may look for clinical data on CGRP inhibitors. This makes broad PPC strategies less effective compared to highly targeted keyword research.

Marketing 59

Marketing Pharma Prescription Competition 59

Clarify Health

APRIL 10, 2024

Physician engagement is a crucial factor in the success and growth of healthcare organizations. Engaged physicians are not only more likely to deliver high-quality care to patients, but also play a pivotal role in driving operational efficiency and innovation. Areas to focus on include: Patient outcomes. Workflow optimization.

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Physicians Doctors Education Healthcare 52

Clarify Health

DECEMBER 28, 2023

These are just some of the benefits of a successful physician liaison strategy. In today’s increasingly competitive healthcare landscape, physician liaisons play a critical role in fostering and facilitating communication and collaboration between healthcare organizations and physicians.

Physicians 52

Physicians Healthcare Healthcare Electronics 52

Pharmaceutical Technology

SEPTEMBER 13, 2022

A global Phase III TROPiCS-02 study evaluated the use of Trodelvy in comparison to physicians’ choice of chemotherapy in 543 HR+/HER2- metastatic breast cancer patients who were previously treated with endocrine therapy, CDK 4/6 inhibitors and at least two lines of chemotherapy. months) versus physicians’ choice chemotherapy (11.2

Competition 64

Competition Marketing Food and Drug Administration Physicians 64

Scott’s Directories

DECEMBER 10, 2023

Luckily, MD Select is one of the trusted resources, offering a comprehensive Manitoba physician directory and extensive listings across Canada. Understanding Targeted Physician Insights Targeted physician insights are the cornerstone of effective medical equipment sales strategies. How Can MD Select Assist in This Journey?

Physicians 52

Physicians Sales Medical Sales Strategy 52

Scott’s Directories

JANUARY 24, 2024

Here, the Manitoba physician directory from MD Select emerges as an indispensable tool, offering unprecedented access to comprehensive data crucial for accurately forecasting physician demands. Specialty Trends: Analyze trends in physician demographics by specialty. Practice Details: Gain insights into practice types (e.g.,

Physicians 52

Physicians Distribution Doctors Recruitment 52

Healthcare Success

JULY 5, 2022

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. Not only are doctors and decision-makers difficult to reach—and even more difficult to persuade—you have to contend with a ton of competition. How to Market to Physicians and Doctors in Five Steps .

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Doctors Physicians Marketing Prospecting 59

Scott’s Directories

MARCH 4, 2024

In the competitive world of B2B sales and marketing, bridging geographical gaps is crucial for reaching new markets and expanding business opportunities. Here’s how physician directories play a pivotal role in bridging geographical sales barriers in Manitoba.

Physicians 52

Physicians Sales B2B Sales Doctors 52

Medical Sales Authority

OCTOBER 28, 2022

Medical device sales is a competitive industry. Second, it means there is fierce competition once you land a job. The competitive spirit comes alive when there is good money to be made. If you are not in front of physicians talking about your product someone else will be. How Competitive Is Medical Device Sales?

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Medical sales Competition Sales Medical 52

InCrowd

OCTOBER 25, 2022

In September InCrowd surveyed attending physicians, nurses, medical residents and fellows on their thoughts about Amazon Care. Affordability and accessibility to healthcare is something that the healthcare industry is currently struggling with as the shortage of primary-care physicians rises.

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Retail Healthcare Healthcare Physicians 130

Clarify Health

JULY 5, 2023

In June of 2023, Physician Liaisons from around the country came together at the American Association of Physician Liaisons annual conference in Denver, Colorado. They outlined a number of ways that their collaboration led to optimized physician outreach and increased referral volume.

Physicians 52

Physicians Medicine Networking Healthcare 52

Clarify Health

MAY 25, 2023

However, achieving these dual goals necessitates innovation in physician incentives. These targeted physician incentives – frequent, performance-based payments – help providers see the impact of their efforts right away, reinforcing the benefits of the program.

Physicians 52

Physicians Medical Healthcare Management 52

Healthcare Success

JULY 5, 2022

It turns out that marketing to physicians can even be fun and easy when you overcome the obstacles which frustrate most others. We are often able to outperform so many others because we steadfastly focus on creating and executing best practices marketing programs. Doctors are skeptical, and they have heard it all before.

Doctors 55

Doctors Physicians Marketing Healthcare 55

Rep-Lite

APRIL 3, 2024

While the goal is ultimately to improve patient outcomes, the competitive nature of the industry can sometimes lead to ethical dilemmas. Understanding Physician Needs: Instead of pushing a one-size-fits-all approach, ethical sales representatives take the time to understand the specific needs of each healthcare provider and their patients.

Ethics 52

Ethics Medical sales Competition Sales 52

Pharma Marketing Network

MARCH 16, 2025

While it offers precise targeting, competition for high-intent HCP audiences can drive up costs. Networks like EHSs publisher network ensure that ads appear on credible medical websites where physicians and specialists seek information. Brand-related keywords to ensure visibility in competitive markets.

Networking 52

Networking Pharma Marketing Competition 52

World of DTC Marketing

NOVEMBER 12, 2021

SUMMARY: Today, more physicians and patients rely on the Internet to answer their questions about emerging treatments, including prescription drugs. If there is one industry that needs to think more about digital, it’s pharma. What about your digital agency?

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Pharma Digital Media Marketing Pharma Rep 180

Contrarian Sales Techniques

OCTOBER 14, 2024

Every physician has unique preferences, patient needs, and approaches to treatment. But keeping track of each physician’s individual needs can be overwhelming. Thankfully, AI is making it easier than ever to tailor my approach to each physician, making every engagement more relevant, personalized, and impactful.

Physicians 40

Physicians Medical sales Sales Medical 40

PM360

MARCH 12, 2025

At the heart of this transformation is its proprietary research and benchmarking tool, PURE Engagement, a robust dataset built from over five years of insights from 12,000 physicians, support staff, and 10,000 patients in the specialty and rare disease space.

Patients 52

Patients Consulting Competition Management 52

World of DTC Marketing

APRIL 20, 2022

This was especially true with new drugs that have a significant competitive market. However, it seems that medical liaisons provide a lot of the value supplied they have some type of medical background and can talk to them peer to peer. They want more access to medical liaisons, including talking with them via video chats and email.

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Marketing Pharma Insurance Medical 218

Evolve Your Success

MARCH 19, 2025

So it’s very much a disruptive technology that is truly changing the paradigm of how physicians are treating prostate cancer which is really exciting. 09:24 – Jaclene Corstorphine (Guest) Yes, so with NanoKnife we are in the procedure with the physician and really highly involved in that procedure.

Medical sales 130

Medical sales Sales Medical Healthcare 130

World of DTC Marketing

JULY 23, 2020

Doctors who don’t work in hospitals have the time to engage with drug MLS people virtually and a lot of them are reviewing the drugs that “they tend to prescribe” During the month a client of ours had decided to attach a short survey to physicians they detailed.

Physicians 130

Physicians Marketing Side effects Patients 130

Healthcare Success

DECEMBER 6, 2022

In this blog, I share nine healthcare marketing trends you need to embrace in 2023 to remain competitive in today’s ever-changing healthcare marketplace. Competition from Retail and Telehealth Disruptors Continues to Intensif y. The COVID-19 pandemic supercharged a new type of competition for legacy healthcare organizations.

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Healthcare Healthcare Marketing Competition 109

World of DTC Marketing

MARCH 1, 2022

Hospitals, physicians, and clinical care made up more than half of the total healthcare spending in 2019. The lack of choice limits competition, which can drive prices higher. residents pay more for each interaction. Most Americans don’t have much of a choice for their insurance plan.

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Insurance Prescription Healthcare Healthcare 154

PM360

SEPTEMBER 21, 2023

They do not have biosimilar or generic competition available in the market. Additionally, highly competitive classes, such as rapid-acting insulin and immunologics are included on the selected drug list. After this period, CMS will begin to include physician-administered drugs covered under Part B in the program.

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Manufacturing Marketing Competition Physicians 111

Evolve Your Success

SEPTEMBER 11, 2024

We explore her background, the pivotal moment that led to Hex IQ’s creation, and the competitive edge the company offers in making healthcare data transparent and actionable. The episode delves into the challenges of market awareness and the positive impact Hex IQ’s solutions have had on medical sales reps and physicians alike.

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Sales Medical sales reps Medical sales Healthcare 130

Pharma Marketing Network

MARCH 18, 2025

Marketers can run sponsored content, InMail campaigns, and text ads to engage physicians, pharmacists, and healthcare executives. Competitive Keywords: Terms related to rival brands, helping capture market share. Best For: Thought leadership, industry networking, and professional event promotions.

Pharma 52

Pharma Marketing Networking Healthcare 52

Pharma Marketing Network

MARCH 17, 2025

Introduction In todays competitive pharmaceutical landscape, marketing strategies must evolve to meet changing customer expectations. According to a recent industry survey, more than 70% of physicians now favor virtual meetings over in-person ones.

Marketing 59

Marketing CRM Pharma Patients 59

PM360

AUGUST 24, 2023

The competition lies in having the best insights and access to first-party data to secure budgets and then creating opportunities with the reach to maximize these budgets. As healthcare advertisers work to maximize their promotional budgets, an ongoing shift is occurring from broad-based to niche market spending.

Marketing 98

Marketing Healthcare Healthcare Physicians 98

Evolve Your Success

OCTOBER 3, 2023

Veronica discusses a revolutionary technology for testing and how it’s transforming the way physicians and patients approach cancer treatment. As the episode unfolds, Veronica talks about the future of diagnostic testing, where it’s headed, and the potential it holds for patients and physicians alike. Have you heard of it?”

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Sales Medical sales Physicians Patients 162

Healthcare Success

MAY 24, 2022

Hospitals, health systems, and medical practices must evolve to meet these changing needs to remain competitive or risk falling behind. As more healthcare professionals provide accessible online services and shorten the red tape between physician-patient communications, consumers no longer feel the need to visit the closest option.

Healthcare 102

Healthcare Healthcare Marketing Physicians 102

Healthcare Success

MAY 31, 2022

To further complicate matters, as healthcare consumers continue to prioritize patient experience, physicians are leaving private practices for hospitals and larger medical groups at an alarming rate. of physicians remain in private practice. Your competition is disrupting the marketplace. In other words, only 26.1%

Patients 98

Patients Healthcare Healthcare Physicians 98

Clarivate

JULY 5, 2023

The Biosimilars Forum has hailed 2022 as a watershed year that could create a more competitive U.S. Clarivate research indicates biosimilar competition will drive down prices and relative market share of HUMIRA ® in the U.S. By end of year, as many as ten adalimumab biosimilars could be on the U.S. from 91% in 2023 to 36% by 2031.

Marketing 97

Marketing Physicians Manufacturing Competition 97

World of DTC Marketing

NOVEMBER 9, 2021

KEY FINDING 5: DIGITISATION REQUIRES AGILITY AND EXPERIMENTATION In order to stay competitive during the pandemic, investment in digital engagement strategies and technology increased. These will need to be fluid (across time and function) and flex to evolving customer journeys, preferences, and levels of tech-savviness.

Pharma 231

Pharma Medical Education Media 231

World of DTC Marketing

AUGUST 11, 2021

On site at physicians office – Are patients asking about your product as a resut of being exposed to product information at the site of treatment. INCREASED COMPETITION. How many people are coming to your website via online ads versus the bounce rate? Are your online ads metrics being reviewed for fraud?

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Marketing Side effects Management Patients 143