Remove Competition Remove Pharmaceutical products Remove Product promotion
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Moving Customer Engagement Forward in a New Era

Clarity Engagement Solutions

While the goal of positioning products against the competition in ways that promote appropriate, effective usage by patients will always need to be part of any good account strategy, it must finally take its proper place as a cog in the larger machinery of strategic customer engagement.

article thumbnail

Moving Customer Engagement Forward in a New Era

Clarity Engagement Solutions

While the goal of positioning products against the competition in ways that promote appropriate, effective usage by patients will always need to be part of any good account strategy, it must finally take its proper place as a cog in the larger machinery of strategic customer engagement.

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Moving Customer Engagement Forward in a post-Covid-19 age

Clarity Engagement Solutions

Pharmaceutical commercial and brand teams alike are not exactly known for being nimble and adaptable in times of change. This is not a bad thing, but it raises the question of an organization’s ability to pivot. This requires not just an adjustment in the game plan, but a complete pivot in perspective and action.

article thumbnail

Moving Customer Engagement Forward in a New Era

Clarity Engagement Solutions

While the goal of positioning products against the competition in ways that promote appropriate, effective usage by patients will always need to be part of any good account strategy, in a post COVID-19 age, it must finally take its proper place as a cog in the larger machinery of strategic customer engagement.