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Pharma needs to move to digital NOW

World of DTC Marketing

If there is one industry that needs to think more about digital, it’s pharma. Here are some common issues that I find: 1ne: The click-stream research shows that people go to many other health websites to collect information after leaving a pharma product website. Pharma needs to evolve and light a fire to move to digital.

Pharma 180
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How to Thrive in Pharma Digital Marketing

Pharma Marketing Network

In a world dominated by digital conversations, failing to master pharma digital marketing is no longer an optionits a risk to market performance. Pharma marketers today must navigate not only consumer expectations but also a tightly regulated environment. Pharma brands were forced to adapt rapidly.

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Developing Sales Mindset Is The Secret To Uncovering Opportunity and Selling Success

Integrity Solutions

At the same time, complex sales cycles and heightened competition are putting both new and experienced salespeople to the test. But inevitably, they discover that “coaching” the pharma rep to make 40 calls a week instead of 25 doesn’t move the needle.

Sales 202
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How the Pandemic Transformed HCP Engagement for Pharma Companies in India

Veeva

The findings presented here are based on pharma sales rep activities that were captured in Veeva CRM between 1 January 2020 and 5 April 2021. Before COVID-19, pharmaceutical sales reps had been accustomed to meeting HCPs in person. Digital channels are here to stay and to help pharma companies succeed. About Veeva.

Pharma 52
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8 Tactics to Increase HCP Engagement in 2024

PM360

HCPs are pressed for time, eager to keep up with scientific and clinical developments, skeptical about big pharma, and increasingly focused on outcomes and metrics. million self-identified HCPs on the platform to pharma marketers. Look for TikTok to merchandise the 4.7

Media 122
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How to Boost Pharma Sales AI Training with AI Insights

Quantified

With current trends suggesting that healthcare practitioners (HCPs) will continue to cut back on the amount of time devoted to one-on-one meetings with sales reps, every nuance of each interaction carries significant weight. Unlike human-administered role-play certification exams, AI can avoid bringing subjectivity into the scoring.

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Statistical Evidence of the Value of Practice for Pharma Sales

Quantified

Obviously, the more time spent in front of customers, the more field experience they get, but if your pharma reps are not reaching their potential or their sales goals, is the field helping them develop their skills ? Quantified and the Power of Practice in Pharma . But what about practice? Apparently not. Coaching works.

Sales 52