World of DTC Marketing
NOVEMBER 12, 2021
Health care professionals are finding that pharma sites don’t provide enough answers and are using HCP-targeted sites more and more. This is a severe concern in an era where more HCPs are refusing to meet with pharma reps. The number one site is still Medscape, but Sermo and Doximity are gaining a solid audience.
Integrity Solutions
JANUARY 15, 2020
At the same time, complex sales cycles and heightened competition are putting both new and experienced salespeople to the test. But inevitably, they discover that “coaching” the pharma rep to make 40 calls a week instead of 25 doesn’t move the needle.
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PM360
MAY 25, 2023
Some of the questions we quizzed the physicians with focused on their thoughts around interactions with pharma reps. And the responses suggest an increasingly difficult future for the reps working in the EU5 markets. Fortunately, a lot of positive news is also coming out of our European research and the corresponding report.
Pharma Marketing Network
APRIL 9, 2025
This article is designed to help pharma marketing executives and marketing teams understand the latest digital trends, leverage technology for strategic advantage, and future-proof their brand strategies. In a competitive healthcare economy, knowing how to thrive digitally is just as important as the science behind the product.
PM360
DECEMBER 20, 2023
Look for brands to produce videos featuring Key Opinion Leaders (KOLs), DOLs, clinical trial data, excerpts from congress presentations, and mechanism of action (MoA) animations delivered by social media, by email, and face-to-face by pharma reps to open clinical conversations. Look for TikTok to merchandise the 4.7
Pharmaceutical Representative Training
JANUARY 11, 2021
Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product. There are two sets of skills necessary to become an effective pharma rep.
Pharmaceutical Representative Training
FEBRUARY 4, 2021
Ways Pharma sales reps and MSLs are the same: Truly, the main similarity between both roles is that Pharma reps and MSLs are both field facing teams. So both MSLs and sales reps should be on their “A” game at all times! How can an MSL and Sales rep work together, compliantly?
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