Competition Pharma Rep Prescription 
World of DTC Marketing
NOVEMBER 12, 2021
SUMMARY: Today, more physicians and patients rely on the Internet to answer their questions about emerging treatments, including prescription drugs. If there is one industry that needs to think more about digital, it’s pharma. This is a severe concern in an era where more HCPs are refusing to meet with pharma reps.
PM360
MAY 25, 2023
Some of the questions we quizzed the physicians with focused on their thoughts around interactions with pharma reps. And the responses suggest an increasingly difficult future for the reps working in the EU5 markets. Fortunately, a lot of positive news is also coming out of our European research and the corresponding report.
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Rep-Lite
FEBRUARY 23, 2024
As a pharmaceutical sales rep, you undergo a rigorous training program, develop strong relationships with healthcare professionals, and work tirelessly to meet sales targets. You also deal with the challenges of an ever-changing industry landscape, including stiff competition from generic drugs and strict regulation policies.
Rep-Lite
DECEMBER 7, 2023
Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. While not always mandatory, having a degree can enhance your competitiveness.
Contrarian Sales Techniques
DECEMBER 5, 2023
From cutting-edge training techniques that break the mold, to the latest industry trends making waves, and the career development hacks every pharma rep should know – we've got it all covered. Regulation changes, like the introduction of the Prescription Drug Marketing Act in the 1980s, brought about a more structured approach.
PM360
NOVEMBER 21, 2022
The brands that can adapt the fastest and be the most valuable to the user will stand out in the growing competitive space. Many patients are more engaged in their health than just a few years ago, and are having frank conversations in the exam room with their providers about the cost of care, including prescription medications.
PM360
DECEMBER 20, 2023
Fifty percent of responders said they changed prescriptions because of social media information. million self-identified HCPs on the platform to pharma marketers. Fearless Forums The competition among online private social physician communities—the so-called “Walled Gardens” —is intense. Look for TikTok to merchandise the 4.7
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