Remove Competition Remove Media Remove Relationship management
article thumbnail

Pharma Marketing Resources

Pharma Marketing Network

Customer Relationship Management (CRM) Systems Pharma marketers need robust CRM systems to manage interactions with HCPs, track engagement, and personalize outreach efforts. Platforms like Salesforce Health Cloud and Veeva Systems help teams organize data, automate communication, and improve relationship management.

article thumbnail

Using Tech in Medical Equipment and Pharmaceutical Sales

Infuse Medical

It’s important to make sure your technology stack involves a customer relationship management (CRM) platform to help reduce inaccurate information and the likelihood of errors when engaging with customers. Social Media Networking. We couldn’t create a tech list without mentioning social media platforms. CRM Platform.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Genentech’s Chief Marketing Officer Talks Marketing’s New Role and Data-Driven Content

PM360

Now, due to the highly competitive environment, the process is truncated to 12-18 months. This includes initiatives such as modular content and customer relationship management (CRM) integration to create what we need for a marketing foundation. Today, the timeline to bring drugs to market and educate customers is reduced.

Marketing 105
article thumbnail

15 Healthcare Marketing Strategies to Attract Today’s Healthcare Consumer

Healthcare Success

Hospitals, health systems, and medical practices must evolve to meet these changing needs to remain competitive or risk falling behind. Increase your strategic advantage to attract healthcare consumers in an increasingly competitive marketplace. website, social media, paid ads, third-party listing service, etc.).

article thumbnail

Four Vital Optimizations Required For Digital Marketing Success

Healthcare Success

Competition. At the same time, while consumer demand can seem largely out of your control, remember that “push marketing” strategies like traditional advertising , social media marketing , and programmatic advertising can also stimulate demand. . Paid Search Campaign Management. Use a CRM (client relationship management) tool.

Marketing 105
article thumbnail

Building a Robust Marketing Network: Strategies for Pharma Success

Pharma Marketing Network

But how can pharma marketers build such networks in a competitive, digital-first world? Engage Patients: Use surveys and social media analytics to understand patient needs, such as affordability or access to medication. Traditional Channels: In-person meetings, conferences, and print media remain effective for HCP engagement.

article thumbnail

5 Key Elements of a Modern Sales Approach: Building Authentic and Personalized Relationships in the Digital Age

Contrarian Sales Techniques

This can include using customer relationship management (CRM) systems to track interactions and gather insights about customers, as well as utilizing artificial intelligence (AI) and machine learning to predict customer behavior and provide personalized recommendations.

Sales 52