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How Has Patient Marketing Changed in the Digital Age?

Pharma Marketing Network

For pharma marketing executives and brand teams, understanding this evolution is essential to remaining competitive and compliant in a rapidly shifting healthcare environment. In fact, brands that offer educational content and clear value propositions outperform those relying solely on traditional media buys.

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PLAN! to get the most out of your Trade Show investments

Medical Device Success

Is there a product launch? Deciding what resources (people, products, promotion, exhibit design/layout, etc.) All of the above done in a timely manner so pre-show promotion can be effective. Be sure to take advantage of social media. Targeted learning about competitive products.

Sales 100
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Marketing in Pharma: Top Strategies for Executive Success

Pharma Marketing Network

In todays rapidly evolving landscape, executives must navigate a complex mix of innovation, regulation, and competition to remain relevant. From social media to programmatic advertising, digital tools are revolutionizing how the industry connects with audiences. Why does this matter? Search Engine Optimization (SEO) is a prime example.