Pharma Marketing Network

MARCH 20, 2025

Second, competition among pharmaceutical brands is growing. Healthcare brands are integrating TV, social media, search engine marketing, and programmatic advertising to create a seamless customer journey. Furthermore, social media and influencer marketing are becoming integral to healthcare advertising.

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World of DTC Marketing

MAY 3, 2022

In trying to save the product, Biogen’s reputation was trashed by FDA advisors, HCPs, and the healthcare media. 2wo: The competition’s MS drugs were better – The MS market is lucrative, and competitors launched products that were better than Biogen’s with fewer side effects discussed by the MS community online.

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Pharma Marketing Network

NOVEMBER 15, 2024

But how do you make your campaigns stand out in such a highly regulated and competitive industry? Understanding the Basics of Digital Advertising Digital advertising involves promoting your brand online through channels like search engines, social media, and display networks. Being proactive will give you a competitive edge.

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Pharma Media Engineering Marketing 52

Pharma Marketing Network

MARCH 18, 2025

The pharmaceutical industry is competitive, fast-paced, and highly regulated, making it essential for marketers to stay ahead of trends, build strong industry relationships, and continuously improve their strategic thinking. Introduction Climbing the ladder in marketing pharma requires more than just technical skills.

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Pharma Marketing Network

MARCH 17, 2025

With increasing competition and stricter compliance regulations, pharma marketing teams must adopt data-driven and personalized marketing strategies to capture the attention of HCPs. Social media platforms like LinkedIn for industry discussions. Optimizing Digital and Paid Media Strategies for Pharma Marketing 1.

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Pharma Marketing Network

MARCH 12, 2025

Competition for High-Value Keywords Branded drug names and general medical terms attract intense competition. Google and social media platforms impose restrictions on audience tracking for sensitive health-related topics, making keyword research even more essential for reaching the right audience the first time.

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Pharma Marketing Network

MARCH 24, 2025

For pharma marketing executives and their teams, staying current helps maintain competitive advantage, ensures compliance, and unlocks opportunities for smarter, faster campaign decisions. New FDA guidelines, competitor brand moves, and media spending trends all influence how your brand should show up in-market.

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Marketing Pharma Networking Media 52

Healthcare Success

APRIL 3, 2025

High-Intent Paid Search & Social Advertising Strategic paid search ad spending on high-intent keywords and targeted social media campaigns helps you reach patients and providers actively searching for solutions, ensuring your marketing dollars are spent on high-quality leads.

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Marketing Healthcare Healthcare Media 59

Pharma Marketing Network

DECEMBER 4, 2024

Marketing pharma has become a complex and competitive field, with companies vying for the attention of healthcare providers (HCPs), patients, and regulators alike. With the right strategies, you can rise above the competition and drive measurable success. Read more about social media strategies at Pharma Marketing.

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Competition Marketing Pharma Media 52

Pharma Marketing Network

NOVEMBER 23, 2024

Leveraging Social Media for Research-Based Campaigns Social media platforms provide a unique opportunity to share research-driven content. In a competitive landscape, leveraging research is the smartest way to connect with patients and providers alike. How can social media support pharma marketing strategies?

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Pharma Marketing Network

DECEMBER 19, 2024

Social media platforms are more than just places to share updatesthey are powerful tools for engaging with healthcare professionals (HCPs), patients, and caregivers. Whether its educating consumers about treatments or promoting branded drugs like Humira or Keytruda, effective social media marketing can elevate a brands visibility and trust.

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Media Healthcare Healthcare Marketing 52

World of DTC Marketing

DECEMBER 10, 2021

The company was riding high on their MS drugs, but the competition was on the way. The MS community, which is very active on social media, complained about the side effects of Biogen’s drug while praising new competitors’ drugs. Biogen went from being agile biotech to big pharma. Trouble was on the way, though.

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Pharma Marketing Network

MARCH 24, 2025

To stay competitive, teams must reframe their approach to brand storytelling, targeting, and value delivery. That includes planning for the next privacy policy shift, being nimble with content personalization, and preparing for media fragmentation across emerging platforms. Moreover, marketing strategies must be future-ready.

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Pharma Marketing Network

MARCH 8, 2025

With strict regulations, increasing competition, and evolving ad platform policies, running a successful PPC campaign in pharma isnt as straightforward as in other industries. So, how can pharma brands ensure their Google Ads, LinkedIn campaigns, and paid social media ads are effective? diabetes, cancer).

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LEVO Health

AUGUST 8, 2023

Social media has become an integral part of our daily lives, influencing everything from personal connections to business strategies. However, social media in healthcare is playing a transformative role, reshaping how healthcare providers connect with patients and market their services.

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Media Healthcare Healthcare Marketing 52

World of DTC Marketing

AUGUST 25, 2021

However, clickstream analysis via Alexa clearly shows that TV ads also lead to searches for competitive treatments. We also see a decline in trust in social media posts about branded prescription drugs. Social media is great for potentially reaching HCPs but not online health seekers.

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Marketing Side effects Prescription Media 154

World of DTC Marketing

NOVEMBER 12, 2021

The demand for digital people is at an all-time high, so it’s a very competitive market, and very few want to work in an industry where they hear “we can’t do that,” but that has to change. What about your digital agency? Digital agencies have a lot of experience, but they should not do what a client says.

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Pharma Marketing Network

OCTOBER 13, 2023

Pharmaceutical marketers are facing a more competitive landscape than ever before, with a variety of new technologies and strategies to keep up with. As such, it is essential to rethink and refine PPC strategies to stay competitive. Understanding the Pharma PPC Landscape The pharma PPC landscape is complex and ever-evolving.

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Competition Marketing Pharma Pharmaceutical 52

Pharma Marketing Network

MARCH 13, 2025

Those who adapt early will gain a competitive advantage in the evolving regulatory landscape. Expanding into Programmatic and Digital Advertising A pharma ad ban on TV would accelerate the industry’s shift toward programmatic advertising, social media, and paid search campaigns. Digital Marketing as a Primary Alternative 1.

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Pharma Marketing Network

FEBRUARY 27, 2025

With increasing competition, strict regulations, and changing consumer behavior, pharmaceutical brands must embrace digital transformation to stay relevant. Think of digital marketing as the GPS guiding your brand through a crowded, competitive landscape. How can pharma brands use social media effectively?

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Rep-Lite

FEBRUARY 29, 2024

In today’s digital age, harnessing the power of social media is paramount for success in the competitive landscape of medical sales job search. This comprehensive guide explores proven strategies and best practices for effectively utilizing social media in medical sales job search. Reach out to us today!

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Medical sales Media Medical Sales 52

Pharma Marketing Network

DECEMBER 13, 2024

Table of Contents Sr# Headings 1 Introduction 2 Understanding Pharma Marketing 3 Key Pharma Marketing Strategies 4 Embracing Digital Transformation 5 Building Trust with HCPs 6 Conclusion Introduction In the pharma industry, marketing isnt just about selling; its about creating value in an ultra-competitive space.

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Competition Marketing Pharma Side effects 52

Pharmaceutical Technology

MAY 11, 2023

The global pharma industry experienced a 9% drop in social media posts on internet of things in Q1 2023 compared with the previous quarter, with the highest share accounted for U.S. Centers for Disease Control and Prevention, according to GlobalData’s analysis of social media posts. Buy the report here.

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Media Pharma Competition Marketing 52

PM360

OCTOBER 13, 2023

For the next 12 to 24 months, the media landscape is set to drastically change and pharma marketers can’t miss this hidden opportunity. This one change sent major ripples across the media industry. Streaming services that once seemed to be launching on a monthly basis, were now discussing cost cutting and consolidation.

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Media Pharma Networking Safety 69

Pharma Marketing Network

OCTOBER 23, 2024

It’s about knowing what the market wants, understanding your competition, and predicting the next trend before it happens. In this article, we’ll break it down, explaining how you can leverage market research to not just survive but thrive in the ever-competitive pharma world. That’s where competitive analysis comes in.

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Competition Marketing Pharma Medical 52

World of DTC Marketing

MARCH 2, 2021

Online health seekers are confused by all the available information, and social media has too much misinformation. Digital marketing people are in demand, and pharma has to do a lot more than offering a competitive package. Too many pharma people view their websites as a selling tool only, and that’s a mistake.

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Pharma Marketing Management Media 180

World of DTC Marketing

NOVEMBER 9, 2021

KEY FINDING 5: DIGITISATION REQUIRES AGILITY AND EXPERIMENTATION In order to stay competitive during the pandemic, investment in digital engagement strategies and technology increased. Social media and webinar platforms have seen a massive increase in usage across the industry, and many cite them as an important engagement channel.

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Pharma Marketing Network

MARCH 28, 2025

Whether you’re exploring digital ad retargeting, AI compliance, or the latest branded drug campaigns, this resource hub helps pharma marketers stay competitive. The article “How Has Social Media Advertising Changed in Pharma” explores not only emerging formats but also the risks of engagement without proper oversight.

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Networking Marketing Pharma Media 59

Pharma Marketing Network

OCTOBER 7, 2024

In the fiercely competitive pharmaceutical industry, effective brand positioning is crucial for marketers striving to distinguish their products and services. Pharma marketers must consider various factors, such as regulatory constraints, target audience needs, and the competitive landscape, to effectively position their brands.

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Competition Marketing Pharma Healthcare 52

Integrity Solutions

MAY 23, 2023

Selling has become increasingly competitive. In addition to making the sales environment more challenging, these variables have made the competition to win new customers that much fiercer. ● Are you committing time to leveraging social media to grow your personal brand, add value to your connections and stay consistently visible?

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World of DTC Marketing

JUNE 1, 2021

Since that time, Biogen’s MS drugs have faced intense competition as MS patients continue to vent on social media that the Biogen drug has nasty side effects. After the CEO departed the sinking ship, new management pinned all their hopes on the Biogen drug for Alzheimer’s.

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PM360

NOVEMBER 13, 2023

Let’s get to the point: It’s time for pharma marketers and their media agencies to look beyond the “usual suspects” for new ways and new media partners to reliably deliver educational and promotional messages to healthcare providers (HCPs) specifically when they are in an action mindset. How are they different?

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Pharma Marketing Network

MARCH 31, 2025

Omnichannel engagement ensures your message reaches HCPs and patients where they arewhether its through email, EHR banners, conference booths, or social media. The Rise of Social and Digital Pharma Advertising Social media is now a trusted channel for education and peer exchange among HCPs.

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Evolve Your Success

JULY 3, 2024

Finally, we explore the power of personal branding on social media and how Vendela’s experiences in Florida have fueled her drive and ambition. Emphasizing the importance of standing out in the competitive medical sales landscape, she began creating content on LinkedIn about a year ago, inspired by Omar Khatib’s program.

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Pharma Marketing Network

APRIL 3, 2025

For pharma marketing executives and brand teams, understanding this evolution is essential to remaining competitive and compliant in a rapidly shifting healthcare environment. In fact, brands that offer educational content and clear value propositions outperform those relying solely on traditional media buys.

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Pharma Marketing Network

NOVEMBER 20, 2024

Social media : Facebook and LinkedIn offer tailored targeting for healthcare professionals and patients. Social media promotions. Google Display Network, pharma-specific websites, and social media platforms like LinkedIn are effective. One of the most effective tools for marketing executives is display advertising. Absolutely.

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Pharma Healthcare Provider Media Marketing 52

Integrity Solutions

SEPTEMBER 2, 2021

But the greatest opportunity for moving the needle on customer loyalty—that critical driver of long-term growth and competitive advantage—lies in consistently building value for customers. Now more than ever, your competitive advantage lies in your customer-facing teams that build deeper, trust-based partnerships.

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