Pharma Marketing Network

NOVEMBER 15, 2024

In today’s digital-first world, Pay Per Click (PPC) advertising has become an essential strategy for pharma marketing executives. But how does it work, and how can you make the most of it in the competitive pharmaceutical industry? Why PPC Matters in Pharma Marketing Why invest in PPC? PPC does just that. Simple: visibility.

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Marketing Pharma Side effects Medical 52

Evolve Your Success

AUGUST 14, 2024

Episode Description Unlock the secrets to harmonizing marketing and sales in the medical industry with Terrence Wiggins, the Global Marketing Director at Cook Medical. Discover how leveraging diverse marketing channels—from social media to promotional events—can catapult brand awareness and product success.

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Medical sales Media Sales Marketing 130

Infuse Medical

MAY 14, 2024

Through the use of specialized hardware, such as VR headsets or goggles, and software applications, users can perceive and interact with this digital environment as if they were physically present within it. Additionally, regulatory constraints and budget limitations pose significant challenges to traditional marketing efforts.

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Healthcare Success

DECEMBER 2, 2024

And when woven into your content marketing strategy, a strong value proposition becomes essential for increasing patient volume and revenue in the healthcare industry. By consistently reinforcing your value proposition across various digital channels, marketers can build trust, attract the right customers, and drive conversions.

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Patients Marketing Competition Healthcare 59

Pharma Marketing Network

MARCH 20, 2025

With the rapid expansion of digital platforms, evolving patient expectations, and the increasing role of AI-driven marketing, pharmaceutical companies and healthcare brands are allocating more resources to advertising in 2025. More importantly, how can pharma marketing executives capitalize on these trends to maximize ROI?

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Healthcare Healthcare Pharma Marketing 59

Healthcare Success

APRIL 8, 2024

As an engineering undergrad, I took a Marketing 101 class on a lark, seeking to better understand the psychology behind consumer behavior and developing products with a competitive edge. On the first day of class, we learned the fundamental concept of the 4 Ps of marketing. What Are the 7 Ps of Marketing? Positioning.

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Marketing Competition Patients Healthcare 109

Pharma Marketing Network

MARCH 18, 2025

However, pay per click advertising (PPC) presents a powerful and targeted solution for pharma marketers looking to engage HCPs efficiently. But how can pharma marketing teams maximize the impact of PPC campaigns while ensuring compliance and generating high-value leads?

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Medical Device Success

JANUARY 2, 2022

Let’s get the new year off to a good start and know our customer, market and industry better than your colleagues and competition. Granted waaay back then…the multitude of knowledge access points that exist today did not exist (YouTube, eNewsletters, News aggregators, Webinars, Facebook, Twitter, Specialized websites, etc.).

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MedReps

SEPTEMBER 28, 2022

After all, you could specialize in selling pharmaceuticals, equipment, devices and more. The market you choose has to fit not only your personality but also your education. So, how can you find your medical sales market? Competition is fierce out there for certain products, like surgical and medical devices.

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Evolve Your Success

JULY 11, 2023

Our host, Samuel Adenyika, sits down with the Zach Ballinger , a marketing director with extensive experience in the pharmaceutical industry and an impressive journey into the specialized field of ophthalmology. Finally, the last one was marketing. ” It sets you apart from other competition. I tried accounting.

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Medical sales Sales Medical Marketing 130

Evolve Your Success

MARCH 12, 2025

If you’re considering a career in medical sales, Gina offers invaluable advice on how individuals from non-clinical backgrounds, such as marketing professionals, can successfully break into the industry. That’s a very it’s an extremely competitive space where there are other spaces and they may have no competitor.

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Medical sales Sales Medical Patients 130

Evolve Your Success

MAY 1, 2024

Jerome reveals how the competitive landscape of influenza vaccine sales is constantly reshaped by both established players and emerging market dynamics. Jerome has a proven ability to identify and capitalize on market opportunities to drive revenue while capturing market share.

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Medical sales Sales Medical Consulting 130

PM360

MARCH 12, 2025

At Nuvera, we approach every opportunity with a strategic mindsetensuring that the treatment experience is unique to each brand and flexible as market conditions change, said Derek Cothran, Managing Principal. Our team is primed to drive transformative change and support our clients through authentic, results-driven partnerships.

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Medical Device Success

SEPTEMBER 6, 2019

Does Snail Mail have a place in today’s medtech internet and email dominated marketing world? However, under special circumstances and executed correctly, you may get an excellent response rate. The key words here are “under special circumstances and executed correctly”. How did we just get a 40% response rate?

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Specialization Doctors Distribution Sales 130

MedCity News

JUNE 16, 2023

Market analysts CB Insights similarly tracked private investment last year in U.S. The consensus is 2022 was a challenging year for digital health companies. Venture capital and other startup investment in the U.S. digital health sector plummeted to $15 billion from more than $29 billion in 2021, according to Rock Health. billion in 2021.

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Pharma Food and Drug Administration Recruitment Patients 311

Evolve Your Success

JULY 24, 2024

Discover the crucial roles played by sales reps, managers, directors, clinical specialists, and marketing teams, and learn how perseverance and strategic career planning can set you apart in this competitive field.

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Medical sales Sales Medical Ethics 130

Pharma Marketing Network

MARCH 20, 2025

Introduction The landscape of healthcare marketing is evolving faster than ever, with new digital trends, regulatory updates, and consumer behaviors reshaping the industry on a weekly basis. For pharma marketing executives and their teams, staying ahead requires agility, data-driven decision-making, and a proactive approach.

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Medical Device Success

NOVEMBER 29, 2010

Here is a list of the data you should be assembling: Feature/Benefit matrix comparison with competitive products. If the competition has a feature that customers like, admit it. Pricing matrix of competitive products. Market share analysis by product. Market growth rate by product according to their product category.

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Competition Sales Marketing Medical 100

Scott’s Directories

JULY 7, 2022

The healthcare industry, as a result of immense interest and competition, has undergone a massive digital transformation in recent years. From curating an online Winnipeg doctors list to formulating digital marketing strategies, everything in the industry has moved online.

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Marketing Healthcare Healthcare Physicians 52

Healthcare Success

MAY 9, 2023

To get on page #1 for an organic search, you need a strong healthcare marketing SEO company, a solid website, an even stronger medical SEO strategy, and a tactical SEO team. SEO services for healthcare organizations require relentless focus and comprehensive efforts from your specialized healthcare SEO agency.

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Healthcare Success

JULY 1, 2024

The good news is that marketing has finally begun to break through the silence on many of our biggest health taboos, including but not limited to topics like mental health, addiction, and sexual issues. Mental health organizations must take a proactive approach to remain competitive with market disruptors. She said, “Of course!”

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Pharma Marketing Network

JULY 12, 2023

Introduction: In today’s fast-paced digital world, standing out from the competition and capturing your audience’s attention requires creativity and strategic marketing. These agencies specialize in crafting unique and engaging content that helps you connect with your target audience and drive business growth.

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Medical Device Success

FEBRUARY 2, 2011

And, at the start of a year, it is not uncommon to hear these same leaders ask their marketing and sales teams if it would be good to cut back on exhibit size and expenditures. If you compete in multiple device markets this could be difficult. This requires special attention. Marketing. Is there a product launch?

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Healthcare Success

NOVEMBER 14, 2022

Over the next seven years, the medical device market will nearly double in size (from USD 495.46 There’s no better time to build an ironclad medical device marketing strategy and fortify your loyal customer base. However, developing a marketing strategy that attracts new audiences and keeps them engaged is no small task.

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Medical Marketing Engineering Doctors 65

Contrarian Sales Techniques

DECEMBER 27, 2022

Check out these expert tips to boost your sales and stand out in a crowded market. You can use these strategies to make the most of the holiday season and drive sales for your business, from special promotions to convenient services. Offer special deals or promotions to get people to buy. Don't forget the post-holiday sales!

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Clarify Health

JANUARY 25, 2024

In the healthcare sector, the strategic use of predictive analytics is crucial for providers aiming to maintain competitiveness. Leveraging data allows them to more accurately anticipate and adapt to market shifts and evolving patient needs.

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Healthcare Healthcare Marketing Healthcare Provider 52

Infuse Medical

MAY 15, 2019

A digital production agency specializes in areas not commonly found with an in-house marketing team. It’s unlikely that a marketing team member will excel in all these areas. The post Tips from Infuse Medical: Working with a Digital Agency appeared first on Infuse Medical - Digital Agency Medical Device Marketing.

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Medical Specialization Marketing Sales 130

LEVO Health

JULY 24, 2024

However, with the right marketing strategies, healthcare startups can significantly enhance their chances of success. Keep reading for top marketing strategies healthcare startups can implement to help them stand out in a competitive market. Concrete evidence of improved health outcomes can be a powerful marketing tool.

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Integrity Solutions

MAY 23, 2023

Selling has become increasingly competitive. In addition to making the sales environment more challenging, these variables have made the competition to win new customers that much fiercer. You need to have conviction in your solutions, and the value you are bringing to the market. Prospecting requires market knowledge.

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LEVO Health

JULY 18, 2022

Many medical practices struggle to make the most of their marketing budget. After all, healthcare marketing is an area that some organizations overlook, but it can be successful when done right. Implementing a strategy for content marketing in your medical practice can help your business grow and take your practice to the next level.

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Medical Marketing Healthcare Healthcare 52

Healthcare Success

OCTOBER 11, 2022

So, how can you improve your marketing to affluent consumers and sell more premium products and services within your hospital or organization? 12 ways to market to and win affluent healthcare consumers. For most marketing situations, it makes more sense to target the “mass affluent audience.”

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Marketing Healthcare Healthcare Retail 59

Medico Reach

APRIL 21, 2022

Are you a healthcare marketer looking to promote your products? Then you have to develop the perfect marketing strategy to connect with your targets. And in this competitive digital era, email marketing is still one of the best strategies to boost your sales. So, how does healthcare email marketing improve your revenue?

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Pharma Marketing Network

DECEMBER 19, 2024

In pharma marketing, targeting the right patients and providers ensures that every dollar spent delivers value, engagement, and, most importantly, trust. Defining Target Audiences in Pharma Marketing To excel in audience targeting, pharma marketers must understand who their audience is and what they need.

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LEVO Health

MAY 16, 2024

In healthcare marketing, staying ahead means embracing this technology to ensure patients can easily find your services. Work with Levo Health to Enhance Your Healthcare Marketing Strategy As voice search continues to grow, the healthcare industry must adapt to remain competitive and accessible.

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Healthcare Healthcare Marketing Engineering 52

Clarify Health

JANUARY 23, 2024

The TPA market is expected to grow at a compound annual growth rate of 9.6% New medications and specialized care can support recovery from serious diseases and injuries, as well as help people with chronic conditions live a better quality of life. Employees want advanced care options.

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Medical Device Success

FEBRUARY 11, 2011

As a small to medium sized business, how can you break through all the marketing noise made by the large companies to attract prospects to your exhibit? Market noise is a big problem for small to medium sized companies leading up to trade shows. They are a great medical device marketing tool. This will tip off the competition.

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PM360

SEPTEMBER 30, 2024

PM360 Q&A WITH FRANK BURREL CEO Deerfield Group Frank Burrell is CEO of Deerfield Group, bringing more than 20 years of agency and client experience to implement marketing strategies across multiple therapeutic categories for specialty and retail products. One thing I’ll say about marketing, no one knows for sure what the right answer is.

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