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Genentech’s Chief Marketing Officer Talks Marketing’s New Role and Data-Driven Content

PM360

I recently sat down with Erica Taylor, PhD, Vice President and Chief Marketing Officer at Genentech, to talk about the future of biopharma marketing and creating more meaningful content. Pooja Ojala: How do you approach marketing to adapt to today’s healthcare landscape? Marketing is key to adding that layer of storytelling.

Marketing 105
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Four Vital Optimizations Required For Digital Marketing Success

Healthcare Success

I’ve noticed that most people tend to focus on only one of four variables when optimizing their digital marketing results. Campaign Management (e.g., search engine marketing, SEM, pay-per-click, or PPC). Competition. Paid Search Campaign Management. Google Ads or Microsoft). Landing Page. Conversion Process.

Marketing 109
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15 Ways To Bridge The Gap Between Sales And Marketing Departments

Medico Reach

While businesses emphasize the importance of communication, the link underlying sales and marketing is sometimes overlooked. Sales and marketing have long said communication is essential, but they have often shied away from practical enterprise resource planning solutions for fostering such collaboration. Produce Useful Content.

Sales 98
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15 Healthcare Marketing Strategies to Attract Today’s Healthcare Consumer

Healthcare Success

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Hospitals, health systems, and medical practices must evolve to meet these changing needs to remain competitive or risk falling behind. Planning Your Healthcare Marketing Strategies. Build your brand.

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11 Marketing Strategies that Support Personalized Healthcare

Healthcare Success

Healthcare businesses must offer leading-edge services and build patient-centric marketing strategies to differentiate themselves from competitors, boost retention and recruitment, and build meaningful relationships. What is personalized healthcare, and how can you incorporate it into your marketing strategy?

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Building a Robust Marketing Network: Strategies for Pharma Success

Pharma Marketing Network

Table of Contents Sr# Headings 1 Introduction 2 What is a Marketing Network in Pharma? A robust marketing network ensures that the right messages reach healthcare professionals (HCPs) and patients, leading to improved engagement and outcomes. But how can pharma marketers build such networks in a competitive, digital-first world?

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How to Elevate Your Content Marketing to Thought Leadership Marketing

Healthcare Success

She explains why integrated marketing is essential for building thought leadership that endures in an ever-changing landscape. She creates compelling narratives using industry expertise to build market authority, guide her companys efforts, and future-proof its marketing approach. So, anyway. But First of all.