World of DTC Marketing

JULY 21, 2021

SUMMARY: DTC marketing is not the reason why prescription drugs cost so much. The voices in Washington DC are once again calling for a moratorium on DTC marketing but lawmakers need to understand what DTC marketing actually does as upped to what people believe it does. DTC ads raise awareness around health conditions.

Marketing 285

Marketing Prescription Side effects Doctors 285

PharmaVoice

DECEMBER 4, 2023

Market expectations for obesity drugs are soaring and competition is heating up. But hitting the heights will require overcoming payer and other issues.

Marketing 246

Marketing Competition 246

MedCity News

JULY 19, 2023

Sales of Vascepa, the company’s only commercialized product, have suffered as generic versions gain traction in the market. The restructuring of cardiovascular drugmaker Amarin means the layoff of about 30% of staff.

Competition 245

Competition Sales Marketing Biopharma 245

MedCity News

FEBRUARY 23, 2023

FDA approval of Sanofi hemophilia A drug Altuviiio provides patients with a therapeutic option that lasts longer than most other products available, including one already marketed by the French pharma giant. Altuviiio also gives Sanofi a way to better compete against blockbuster Roche drug Hemlibra.

Competition 276

Competition FDA Patients Pharma 276

World of DTC Marketing

APRIL 20, 2022

We just finished talking to over 200 hundred HCPs about pharma marketing and salespeople to measure any differences since before the pandemic. This was especially true with new drugs that have a significant competitive market. Will they transform their HCP marketing or stick to dated models?

Marketing 218

Marketing Pharma Insurance Medical 218

MedCity News

SEPTEMBER 26, 2024

Following a months-long dispute, data platform Particle Health filed an antitrust lawsuit against Epic, alleging that the EHR giant is using its dominance in the market to prevent competition in the payer platform space.

Competition 320

Competition Marketing Patients 320

Fierce Pharma

JULY 11, 2023

The race for competitive advantage for pharma today is about far more than just innovative new molecules.

Competition 144

Competition Pharma Marketing Patients 144

PharmaVoice

AUGUST 19, 2024

With fewer side effects, the new wave of upcoming drugs could improve patient adherence, and the competition for a large projected market is getting fierce.

Side effects 290

Side effects Competition Marketing Patients 290

PharmaVoice

OCTOBER 30, 2024

Roche recently joined naysayers who argue the deal threatens competition in the burgeoning weight loss and diabetes drug market.

Competition 278

Competition Marketing 278

Pharma Marketing Network

MARCH 18, 2025

Introduction Climbing the ladder in marketing pharma requires more than just technical skills. The pharmaceutical industry is competitive, fast-paced, and highly regulated, making it essential for marketers to stay ahead of trends, build strong industry relationships, and continuously improve their strategic thinking.

Marketing 52

Marketing Pharma Networking Media 52

Pharma Marketing Network

MARCH 11, 2025

Introduction Pharma marketing is constantly evolving, with new digital tools, regulatory updates, and data-driven strategies shaping the industry. How do pharma marketing executives ensure they are using the best tools and strategies? However, with so much information available, finding the right resources can feel overwhelming.

Marketing 52

Marketing Pharma Food and Drug Administration Education 52

Fierce Pharma

MAY 20, 2024

The biologics market for inflammatory bowel disease is continually getting more competitive, and now Johnson & Johnson’s Tremfya is the latest medicine angling to make a mark in the space. |

Competition 252

Competition Medicine Marketing 252

MedCity News

JANUARY 11, 2024

Generic competition has eroded sales of multiple sclerosis drug Ampyra, marketed as Fampyra outside the U.S. Biogen told Acorda Therapeutics that it’s terminating its ex-U.S. rights to Fampyra in order to focus on other priorities, which include expanding beyond MS.

Competition 313

Competition Sales Marketing Biopharma 313

Pharma Marketing Network

MARCH 24, 2025

For pharma marketing executives and their teams, staying current helps maintain competitive advantage, ensures compliance, and unlocks opportunities for smarter, faster campaign decisions. New FDA guidelines, competitor brand moves, and media spending trends all influence how your brand should show up in-market.

Marketing 52

Marketing Pharma Networking Media 52

Fierce Pharma

JANUARY 8, 2024

After last year saw the rise of popular obesity treatments, biopharma's interest in the field only appears to only be growing. With Novo Nordisk and Eli Lilly dominating the obesity field, Amgen's CEO Robert Bradway knows a new offering will have to offer a unique benefit.

Competition 188

Competition Biopharma Marketing 188

Pharma Marketing Network

MARCH 17, 2025

Introduction In todays competitive pharmaceutical landscape, marketing strategies must evolve to meet changing customer expectations. Are you still relying on traditional marketing tactics, or have you embraced a more dynamic, omnichannel marketing approach? Table of Contents What is Omnichannel Marketing in Pharma?

Marketing 59

Marketing CRM Pharma Patients 59

Pharma Marketing Network

MARCH 25, 2025

Automation, AI, budget cuts, and evolving digital strategies have prompted a growing question among pharmaceutical marketing teams: Is my pharma marketing job at risk? Understanding how to future-proof your pharma marketing job starts with identifying the forces driving changeand how you can evolve with them.

Marketing 59

Marketing Pharma Networking Media 59

MedCity News

DECEMBER 12, 2023

Sanofi, which markets the two primary treatments for Pompe disease, was trying to add a third one by licensing rights to a Maze Therapeutics drug candidate with a different therapeutic approach. A Federal Trade Commission complaint alleges the deal amounts to a monopoly player taking out its competition.

Competition 310

Competition Marketing Biopharma Pharma 310

MedCity News

NOVEMBER 23, 2023

But the consequences of failing to address pharmacy benefit managers’ use of market power to block competition and extract monopoly profits from payers and consumers will not be limited to drug costs – it will change all of healthcare for generations.

Competition 310

Competition Management Healthcare Healthcare 310

Eversana Intouch

NOVEMBER 18, 2024

It’s smaller because while in previous years we looked at five to seven trends affecting marketers, this year we’re spotlighting only three. These three trends are digitally driven, overlapping and profoundly changing pharma marketing. Download the Report This year’s EVERSANA INTOUCH annual trends forecast – our ninth! –

Marketing 59

Marketing Pharma Competition Patients 59

Fierce Pharma

NOVEMBER 27, 2024

The competition among three TROP2 antibody-drug conjugates is ent | The competition among three TROP2 antibody-drug conjugates is entering a new stage as Kelun-Biotech’s Merck & Co.-partnered partnered sacituzumab tirumotecan has become the second therapy in the class to win a marketing approval.

Competition 232

Competition Marketing 232

Eversana Intouch

JANUARY 28, 2025

In PM360 ‘s article, What Is Pharma Marketing in 2025 ? Angela Tenuta, President, Full-Service Agencies, delves into the transformative trends shaping the future of pharmaceutical marketing. AI marketing simulators improve forecasting and outcomes, placing customers at the heart of decision-making with new KPIs.

Marketing 59

Marketing Pharma Education Ethics 59

Pharma Marketing Network

MARCH 17, 2025

With increasing competition and stricter compliance regulations, pharma marketing teams must adopt data-driven and personalized marketing strategies to capture the attention of HCPs. But how can pharma brands stand out in a crowded market? For expert guidance on pharma marketing trends, visit Pharma Marketing Network.

Marketing 52

Marketing Pharma Media Networking 52

PharmaVoice

DECEMBER 18, 2024

The pharma giant is looking for another edge in the competitive weight loss market through DTC expansion.

Competition 231

Competition Pharma Marketing 231

Pharma Marketing Network

DECEMBER 31, 2024

Table of Contents Sr# Headings 1 Introduction: The Pharma Marketing Challenge 2 Building a Winning Pharma Marketing Strategy 3 The Role of Branded Drug Campaigns 4 Innovating for Future Success Introduction: The Pharma Marketing Challenge Marketing pharmaceuticals is no small feat.

Marketing 52

Marketing Pharmaceutical Pharma Education 52

InCrowd

APRIL 6, 2023

A well-known, established blockbuster brand at a top-10 pharma company needed a better solution for tracking its highly competitive market. Their traditional, data-heavy, time-consuming, and expensive ATU wasn’t meeting their needs.

Competition 246

Competition Marketing Pharma 246

Pharma Marketing Network

MARCH 24, 2025

The pace of change in healthcare marketing has reached an all-time high. This is especially true when it comes to developing modern pharma marketing strategies. For pharma marketing executives, this means traditional planning models may no longer suffice. Moreover, marketing strategies must be future-ready.

Marketing 52

Marketing Pharma Media Networking 52

Pharma Marketing Network

MARCH 13, 2025

But how can marketing teams effectively integrate AI into their strategies? By leveraging machine learning, predictive analytics, and natural language processing (NLP) , pharma companies can gain deeper insights into customer behaviors and market trends. For insights on digital transformation in pharma, visit Pharma Marketing Network.

Marketing 52

Marketing Pharma Medical Ethics 52

MedCity News

FEBRUARY 12, 2024

Adopting consumer strategies from leading retailers can give MA plans an edge in an increasingly competitive market filled with new entities while improving quality, reducing cost, and improving member loyalty.

Retail 258

Retail Management Competition Leads 258

Pharma Marketing Network

DECEMBER 4, 2024

With advancements in technology, increasing competition, and changing patient expectations, pharma marketers need to stay ahead of the curve. In this article, we’ll explore 10 innovative trends in pharma marketing that can set you up for success in this rapidly evolving landscape. Patients expect tailored experiences.

Marketing 52

Marketing Pharma Media Education 52

Pharma Marketing Network

FEBRUARY 27, 2025

Introduction In todays fast-paced world, pharma digital marketing is more than just a strategyit’s a necessity. With increasing competition, strict regulations, and changing consumer behavior, pharmaceutical brands must embrace digital transformation to stay relevant. Heres how to make sure your brand stands out: 1.

Pharma 52

Pharma Marketing Prescription Education 52