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Can we get healthcare right?

World of DTC Marketing

According to The Hill “, a large majority of the public favors allowing the government to negotiate for lower prescription drug prices, according to a new poll that comes as a legislative battle plays out on the issue. Innovation and Competition Act.

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Insulin prices demonstrate pharma’s greed

World of DTC Marketing

According to the Mayo Clinic “The 3 main reasons cited by pharmaceutical companies for the high cost of new prescription drugs do not apply to insulin. That’s because there are a limited number of manufactures in the U.S.Several states have put caps on insulin co-pays that range from $25 to $100 for a monthly supply.

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Pharma Marketing Keyword Research for PPC

Pharma Marketing Network

Many terms, particularly those related to prescription drugs, require fair balance, risk disclosures, and approved messaging. Competition for High-Value Keywords Branded drug names and general medical terms attract intense competition. Januvia prescription cost) and non-branded (e.g., A mix of branded (e.g.,

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Pharma is “big business” that uses excuses to keep prices high

World of DTC Marketing

Seventy-nine percent of Americans think the price of prescription drugs is “unreasonable,” according to a 2019 Kaiser Family Foundation poll , and about 9 in 10 say they support the idea of the government negotiating prices. Via Axios “The 10 highest-selling drugs in the U.S.

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Maximizing Prescription Data for Effective Pharmaceutical Marketing

Scott’s Directories

One of the most powerful tools at your disposal is prescription data. This article will explore how to maximize prescription data for effective pharmaceutical marketing. Understanding Prescription Data Prescription data refers to information about the medications prescribed by healthcare providers.

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Consequences of the First 10 Drugs Selected for Medicare’s Negotiation Program

PM360

As many in the industry now know, the Inflation Reduction Act (IRA) is the most significant reform of Medicare prescription drug coverage since the creation of Part D and has wide-ranging implications for the healthcare industry. They do not have biosimilar or generic competition available in the market.

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Botanical drugs – what is the best way forward for regulatory and market approval?

European Pharmaceutical Review

1 For use as prescription drugs, a botanical product must be approved by the FDA: to date, only two have gained this approval. Quality control (QC) by chemical test(s) and manufacturing control – standard chemistry, manufacturing and controls (CMC) characterisations with multiple analytical techniques are recommended.

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