Competition Management Product promotion 
Pharma Marketing Network
APRIL 3, 2025
For pharma marketing executives and brand teams, understanding this evolution is essential to remaining competitive and compliant in a rapidly shifting healthcare environment. Videos that feature real patients, or interactive guides for side effect management, add value. This ensures relevance and boosts engagement rates.
Medical Device Success
FEBRUARY 2, 2011
Is there a product launch? Deciding what resources (people, products, promotion, exhibit design/layout, etc.) All of the above done in a timely manner so pre-show promotion can be effective. Targeted learning about competitive products. MOST IMPORTANT – Agreement on trade show objectives/goals.
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Clarity Engagement Solutions
APRIL 26, 2021
New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to pharmaceutical companies to sit more consistently at the patient population management table. Only a few were in the process of pivoting in response, but everyone knew that their way of engaging with their customers needed to change.
Clarity Engagement Solutions
APRIL 26, 2021
New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to big pharmaceutical companies to sit more consistently at the patient population management table. care stakeholders, pharmaceutical companies are trying to navigate how to be effective with their customers.
Clarity Engagement Solutions
APRIL 26, 2021
New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to big pharma to sit more consistently at the patient population management table. Long before the COVID-19 outbreak, pharmaceutical companies knew that the customer engagement game had changed.
Clarity Engagement Solutions
APRIL 26, 2021
New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to big Pharma to sit more consistently at the patient population management table. “In a post Covid-19 world, product positioning must take its proper place as a cog in the larger machinery of strategic customer engagement.”.
Pharma Marketing Network
JANUARY 7, 2025
In todays rapidly evolving landscape, executives must navigate a complex mix of innovation, regulation, and competition to remain relevant. Digital fluency is no longer optionalits a must-have for competitive pharma marketing. Patients need to feel confident in the products they use, and this is where patient-centric marketing shines.
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