40% response rate to Snail Mail in Medtech?
Medical Device Success
SEPTEMBER 6, 2019
However, under special circumstances and executed correctly, you may get an excellent response rate. The key words here are “under special circumstances and executed correctly”. I have been in their offices and seen unread mail and magazines piled up on their desks. Why have I said “No!” in the past? Not bad for a day’s work.
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