Competition Insurance Prescription 
World of DTC Marketing
JULY 27, 2022
For many, these coupons represent the difference between filling a prescription and going without lifesaving care, but there is a lot more here than just a co-pay coupon. Health insurers have started effectively stealing co-pay coupons, leaving patients on the hook for far higher expenses. Let’s take a step back for a minute.
World of DTC Marketing
AUGUST 19, 2022
The Inflation Reduction Act’s health insurance subsidies and drug pricing reforms will improve health care affordability for Americans but won’t do a damn thing for our overall healthcare costs, which will keep rising. population health issues increase, the risk of insuring the average American goes up. As the U.S.
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World of DTC Marketing
MARCH 1, 2022
Most Americans don’t have much of a choice for their insurance plan. Mor than 54 % get health insurance through their employer. The lack of choice limits competition, which can drive prices higher. According to KFF, “ the cost of health care often prevents people from getting needed care or filling prescriptions.
World of DTC Marketing
OCTOBER 5, 2021
Seventy-nine percent of Americans think the price of prescription drugs is “unreasonable,” according to a 2019 Kaiser Family Foundation poll , and about 9 in 10 say they support the idea of the government negotiating prices. Via Axios “The 10 highest-selling drugs in the U.S.
World of DTC Marketing
JANUARY 31, 2021
Still, she is missing a lot of facts at a time when hospital and health insurance costs are soaring. PBM’s and insurers required that patients with high cholesterol first use generic versions of Lipitor and Crestor to save money. I always have pointed instances in which pharma puts Wall Street first and patients second.
MedCity News
JUNE 16, 2023
Regardless of the reasons, investors, pharma, and research organizations are recognizing that advanced digital health tools will be a significant competitive advantage and generate meaningful return on investment (ROI) in an industry that is becoming more personalized and specialized.
Clarivate
DECEMBER 19, 2022
Whenever a health insurer partners with retail giant Walmart, it has the ability to shake up the market. For 2023 Medicare Advantage open enrollment, the United States’ largest retailer will begin a 10-year partnership with the nation’s largest insurer. payer marketplace, please visit us here.
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