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PBMs and insurers want your prescription money

World of DTC Marketing

Health insurers have started effectively stealing co-pay coupons, leaving patients on the hook for far higher expenses. Huge Insurance companies continue shifting costs onto patients, with disastrous consequences for individuals’ health and society. The problem is that PBMs are out for themselves and shareholders, not patients.

Insurance 226
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The importance in health insurance in retaining employees

World of DTC Marketing

Right now, annual raises are being neutralized by increasing healthcare insurance premiums. If pharma wants to retain people, they may have to develop a solution to lower healthcare insurance premiums. The average per-employee cost of employer-sponsored health insurance jumped 6.3 Employers in the U.S. percent and 5.2

Insurance 201
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Insurers Turn Payment and Compliance Headaches Into Competitive Advantage With Sales Performance Management

MedCity News

Sales performance management (SPM) solutions, also known as distribution management systems, continue to be a competitive differentiator and vital to insurers’ top and bottom lines.

Insurance 116
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Competition in Healthcare is Increasing—Rapidly and Dramatically

Healthcare Success

What’s more, your highest revenue service lines are likely already facing stiff competition from all angles. . For these reasons and more, it’s imperative to identify your unique selling propositions, review them, and revise them regularly to remain competitive. . So, how can your brand stay competitive? The answer is twofold.

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Sorry, the Inflation Bill won’t lower healthcare costs

World of DTC Marketing

The Inflation Reduction Act’s health insurance subsidies and drug pricing reforms will improve health care affordability for Americans but won’t do a damn thing for our overall healthcare costs, which will keep rising. population health issues increase, the risk of insuring the average American goes up. As the U.S.

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HCPs sound off on pharma marketing

World of DTC Marketing

This was especially true with new drugs that have a significant competitive market. Their biggest complaint is insurance companies’ preapprovals. They see this as an insurance company coming between them and their patients.

Marketing 218
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Pharma is “big business” that uses excuses to keep prices high

World of DTC Marketing

last year gave away more than $23 billion in rebates to insurance intermediaries, but still netted $50 billion in sales. Via Axios “The 10 highest-selling drugs in the U.S. Its immense power relative to most of the other stakeholders in the $3.5 trillion health care sector stems from many factors, but it begins from what it does.

Pharma 241