MedCity News

SEPTEMBER 26, 2024

Following a months-long dispute, data platform Particle Health filed an antitrust lawsuit against Epic, alleging that the EHR giant is using its dominance in the market to prevent competition in the payer platform space.

Competition 321

Competition Marketing Patients 321

MedCity News

SEPTEMBER 12, 2022

As the biopharma space gets more competitive and the days of blockbuster drugs seem further in the rearview, biopharma companies are investing in digital to find new and innovative ways to differentiate themselves.

Biopharma 246

Biopharma Medical Competition Patients 246

Healthcare Success

MARCH 25, 2025

Symptom Search Optimization: Capturing Early Patient Interest In today's digital-first healthcare world, more consumers turn to search engines for health-related information before contacting medical professionals. Local healthcare providers must develop sophisticated strategies to carve out visibility in this competitive environment.

Healthcare 95

Healthcare Healthcare Healthcare Provider Medical 95

World of DTC Marketing

JULY 21, 2021

Drug pricing is done by internal teams who look at what the market will bear and the competitive landscape. 3hree: DTC marketing minimizes the side effects of prescription drugs – One of the top pages within prescription drug websites continues to be “safety information.” Again this is not true.

Marketing 285

Marketing Prescription Side effects Doctors 285

World of DTC Marketing

APRIL 20, 2022

When asked about other sites, the majority said “they don’t have time” or “they trust Medscape to give them the information they need.” ” However, the digital landscape changed when HCPs went online to search for specific information.

Marketing 218

Marketing Pharma Insurance Medical 218

Pharma Marketing Network

MARCH 12, 2025

Understanding how patients and healthcare professionals search for medical information is key. Competition for High-Value Keywords Branded drug names and general medical terms attract intense competition. Regulatory restrictions, high keyword competition, and audience segmentation make keyword research complex.

Marketing 59

Marketing Pharma Prescription Competition 59

World of DTC Marketing

NOVEMBER 17, 2020

SUMMARY : Searching for online health information has become more complicated and is often wrought with bad health information. Pharma product websites need to evolve and become a credible source of inline health information for people who are often lost in bad information online. But what does that mean?

Pharma 155

Pharma Prescription Doctors Education 155

eMediWrite

NOVEMBER 15, 2024

In the highly competitive pharmaceutical industry, your brand’s visibility plays a crucial role, i.e., it can make or break your market success. With the right strategies, you can boost your visibility and regain your competitive edge. With the right strategies, you can boost your visibility and regain your competitive edge.

Pharma 52

Pharma Media Competition Education 52

Integrity Solutions

JULY 24, 2024

In an increasingly complex and competitive business world, small businesses often face unique challenges that can hinder their growth and success. One of the most critical areas where small businesses can gain a competitive edge is by investing in their teams’ development, particularly through sales training.

Training 250

Training Sales Sales process Competition 250

Pharma Marketing Network

MARCH 24, 2025

For pharma marketing executives and their teams, staying current helps maintain competitive advantage, ensures compliance, and unlocks opportunities for smarter, faster campaign decisions. With new drug approvals, branded marketing trends, and policy updates emerging weekly, how can pharma marketers stay informed without becoming overwhelmed?

Marketing 52

Marketing Pharma Networking Media 52

Contrarian Sales Techniques

NOVEMBER 14, 2024

Why Product Knowledge Is the Foundation of Successful Sales In Malaysia’s competitive market, being able to speak confidently and knowledgeably about your product is more than a nice-to-have—it’s a necessity. Product Knowledge Improves Sales Confidence A well-informed sales rep is a confident sales rep.

Product Knowledge 52

Product Knowledge Sales Competition Sales pitches 52

Integrity Solutions

JULY 13, 2020

Training is regularly implemented, new sales techniques are tried out, and the latest and greatest technology is implemented as the surefire antidote to a complex, competitive marketplace. It’s not for lack of activity. But the sales challenges persist. The “top 5” doesn’t budge. Demonstrating Value.

Sales 257

Sales Training Sales process Competition 257

Pharma Marketing Network

MARCH 18, 2025

The pharmaceutical industry is competitive, fast-paced, and highly regulated, making it essential for marketers to stay ahead of trends, build strong industry relationships, and continuously improve their strategic thinking. Attend medical conferences, read clinical studies, and engage with medical affairs teams to stay informed.

Marketing 52

Marketing Pharma Networking Media 52

Pharma Marketing Network

MARCH 16, 2025

While it offers precise targeting, competition for high-intent HCP audiences can drive up costs. Direct Access to High-Intent Audiences Pharma brands need to reach HCPs actively seeking information on new treatments, clinical research, or patient management tools. Brand-related keywords to ensure visibility in competitive markets.

Networking 52

Networking Pharma Marketing Competition 52

Evolve Your Success

MARCH 12, 2025

That’s a very it’s an extremely competitive space where there are other spaces and they may have no competitor. You’re the only device that solves that problem, so your need to sell isn’t as strong as when you’re working in maybe a more competitive space where there’s a lot of me too products.

Medical sales 130

Medical sales Sales Medical Patients 130

World of DTC Marketing

JULY 14, 2021

A big part of my services involves explaining, to DTC managers, how people evaluate prescription drugs and where they go to get more information. Days of back-to-back meetings and weeks to accomplish even simple things are a competitive disadvantage. There are several things going on here. Usability study?

Pharma 253

Pharma Prescription Recruitment Marketing 253

Integrity Solutions

JUNE 10, 2024

Buyers can detect the hard sell from a mile away, and that overbearing pushiness only ends up pushing customers to the competition while leaving the company’s reputation tarnished. Today’s buyers are not only are turned off by the relentless sales talk, they’re also more informed than ever.

Sales 269

Sales Sales process Training Sales goal 269

Pharma Marketing Network

NOVEMBER 15, 2024

But how do you make your campaigns stand out in such a highly regulated and competitive industry? For example, an ad for Humira should clearly outline potential benefits and direct users to full safety information. Use it to explain complex medical information or to share patient experiences. Absolutely.

Pharma 52

Pharma Media Engineering Marketing 52

PM360

APRIL 4, 2025

Instead of manually determining what messaging will resonate, AI combined with analytics can suggest content themes based on past engagement patterns, emerging treatment trends, and competitive analysis.

Customer Relationship Management 52

Customer Relationship Management Marketing Education Insurance 52

Pharma Marketing Network

MARCH 20, 2025

Patients and healthcare providers are more reliant on online information than ever before. Second, competition among pharmaceutical brands is growing. This means companies must invest in compliance-driven advertising strategies while ensuring their campaigns remain engaging and informative. How does AI impact pharma marketing?

Healthcare 59

Healthcare Healthcare Pharma Marketing 59

Pharma Marketing Network

MARCH 8, 2025

But in an industry with strict regulations, high competition, and complex audience needs , landing page optimization for pharmaceutical brands requires a strategic and compliant approach. It must convert visitors into leads , provide clear and accurate medical information , and ensure compliance with FDA, HIPAA, and ad platform policies.

Marketing 59

Marketing Pharma FDA Leads 59

Pharma Marketing Network

MARCH 11, 2025

However, with so much information available, finding the right resources can feel overwhelming. Understanding audience behaviors, market trends, and competitive insights allows marketers to make informed decisions. Staying informed about industry trends and best practices is essential for long-term success.

Marketing 52

Marketing Pharma Food and Drug Administration Education 52

Pharma Marketing Network

MARCH 13, 2025

Those who adapt early will gain a competitive advantage in the evolving regulatory landscape. Google Ads and Paid Search : Patients frequently search for information about treatments and symptoms. High-quality articles, patient testimonials, and whitepapers provide valuable information while building trust.

Pharma 59

Pharma Physicians Education Media 59

Contrarian Sales Techniques

NOVEMBER 22, 2024

If you’re thinking about a career in medical sales for a local generic pharmaceutical company in Malaysia, you might already know it’s a fast-paced and competitive field. Stock Outs Create Unexpected Opportunities In the competitive world of generics, stock-outs from competitors can create golden opportunities.

Medical sales 52

Medical sales Sales Medical Medical sales reps 52

Integrity Solutions

APRIL 19, 2024

It provides competitive differentiation, nurtures customer relationships, helps them feel seen and heard , and ultimately leads to increased customer loyalty and repeat business. Create and share a library of content that matches with that customer’s needs/industry/role/other information you’ve learned about them.

Sales 259

Sales Leads Prospecting Sales experience 259

Integrity Solutions

MAY 23, 2023

Selling has become increasingly competitive. In addition to making the sales environment more challenging, these variables have made the competition to win new customers that much fiercer. This information is critical to approaching prospecting with confidence. Why Is Sales Prospecting More Important Than Ever?

Prospecting 229

Prospecting Sales Media Competition 229

Pharma Marketing Network

JANUARY 11, 2025

With competition intensifying and regulations becoming stricter, crafting impactful campaigns requires both creativity and precision. Ensure that your campaign includes accurate risk information alongside the products advantages. Ads for drugs like Ozempic and Trulicity set a benchmark by being both informative and transparent.

Pharmaceutical 52

Pharmaceutical Marketing Pharma Healthcare Provider 52

pharmaphorum

SEPTEMBER 15, 2022

The competition authorities in Switzerland said this morning they have carried out a raid on a pharma company – now confirmed to be Novartis – as part of an investigation into a “possible unlawful use of a patent to reduce competitive pressure.”

Competition 118

Competition Consulting Marketing Pharma 118

PM360

MARCH 12, 2025

Their expertise seamlessly complements existing data and insight services, ensuring clients gain a competitive edge through informed decision-making and impactful engagement strategies.” For more information, visit nuveraconsulting.com.

Patients 52

Patients Consulting Competition Management 52

Eversana Intouch

JANUARY 28, 2025

Mastering localization and avoiding cultural blind spots are crucial, and navigating global regulations is a competitive advantage for brands that do it well. By focusing on the needs and experiences of patients, marketers can create campaigns that not only inform but also inspire and empower.

Marketing 59

Marketing Pharma Education Ethics 59

Pharma Marketing Network

MARCH 18, 2025

Competitive Keywords: Terms related to rival brands, helping capture market share. Best practices include: Clearly stating the drug name, indications, and fair balance information. Using call-to-action (CTA) phrases such as Learn More, Request Information, or Get HCP Insights. Feature clear, regulatory-compliant content.

Pharma 52

Pharma Marketing Networking Healthcare 52

Pharmaceutical Representative Training

MARCH 17, 2025

This issue can be prevented by combining diverse information from different teams into a single, straightforward outcome by using data unification tools and platforms. Building trust Pharma companies can establish themselves as a reliable authority by providing factual information.

Media 52

Media Sales Pharma Healthcare 52

World of DTC Marketing

MARCH 2, 2021

Online health seekers are confused by all the available information, and social media has too much misinformation. Digital marketing people are in demand, and pharma has to do a lot more than offering a competitive package. Too many pharma people view their websites as a selling tool only, and that’s a mistake.

Pharma 180

Pharma Marketing Management Media 180

Pharma Marketing Network

MARCH 31, 2025

HCPs and patients alike rely on smartphones to consume medical information, which means ad formats, landing pages, and videos must be fast, accessible, and informative. Conclusion Pharmaceutical marketing in 2025 demands a proactive, data-informed, and tech-savvy approach. Moreover, mobile-optimized content has become a must.

Marketing 52

Marketing Pharmaceutical Pharma Media 52

Infuse Medical

SEPTEMBER 3, 2024

The complexity of managing vast amounts of product information, engaging with increasingly informed healthcare professionals, and adhering to strict regulatory requirements has made traditional sales methods less effective. In today’s rapidly evolving digital landscape, pharmaceutical sales teams face unparalleled challenges.

Pharmaceutical Sales 130

Pharmaceutical Sales Sales Pharmaceutical Sales presentations 130

Infuse Medical

MAY 4, 2021

This information can make the difference between having a mediocre sales process and having a great sales process. There’s plenty of information on the internet about sales strategies, but they all start to sound the same after a while. Unfortunately, a lot of good information gets drowned out by all the noise.

Sales Strategy 130

Sales Strategy Sales Medical Sales process 130