Healthcare Success

MAY 31, 2022

The pandemic fast-tracked the growing notion of healthcare consumerism , spurring several changes in the healthcare industry. To further complicate matters, as healthcare consumers continue to prioritize patient experience, physicians are leaving private practices for hospitals and larger medical groups at an alarming rate.

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Patients Healthcare Healthcare Physicians 98

Rep-Lite

JANUARY 11, 2024

A Clinical sales specialist in medical sales is a professional in the healthcare industry who plays a crucial role in promoting and selling medical and healthcare products or services to healthcare providers, such as hospitals, clinics, and private practices.

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Sales Healthcare Healthcare Medical sales 52

Healthcare Success

NOVEMBER 1, 2024

Our Senior Marketing Strategist, Kathy Gaughran, recently shared invaluable insights at the 2024 Mental Health Marketing (MHM) conference about how to reach consumers during their healthcare journey. We invite you to  subscribe to our blog  and connect with us on LinkedIn: Stewart Gandolf , Kathy Gaughran , and  Healthcare Success.

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Healthcare Healthcare Marketing Media 62

Clarify Health

NOVEMBER 29, 2022

As economic purchasing power and decision-making increasingly fall within the hands of patients, and as non-traditional healthcare providers, like Amazon and Walmart, push care into retail experiences, healthcare consumers are becoming more selective, and some may be more willing to “shop around” for health services.

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Healthcare Healthcare Healthcare Provider Patients 52

Healthcare Success

APRIL 8, 2024

As an engineering undergrad, I took a Marketing 101 class on a lark, seeking to better understand the psychology behind consumer behavior and developing products with a competitive edge. The 7 tactics of marketing can help you: Develop a competitive advantage. My favorite example of packing in healthcare is “The Mommy Makeover.”

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Marketing Competition Patients Healthcare 113

pharmaphorum

JULY 22, 2022

Amazon has accelerated its expansion into the healthcare sector with an all-cash deal to acquire One Medical, a US group that provides virtual and in-person primary care services using a subscription fee model. “We look forward to innovating and expanding access to quality healthcare services, together.”

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Medical Healthcare Healthcare Retail 98

Clarify Health

JUNE 8, 2023

Healthcare leaders are swimming in a deluge of data. Without the right healthcare business intelligence tools to make sense of it, it’s easy to drown in the sea of data points. Navigating the data is of the utmost importance for today’s savvy healthcare leaders. Relying on old approaches won’t cut it.

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Healthcare Healthcare Physicians Patients 52

Healthcare Success

JULY 18, 2022

The healthcare industry is constantly evolving, and it’s essential for all healthcare businesses—and their websites—to evolve to stay competitive. Starting around five years ago, we made the strategic decision to refocus our business to serve larger healthcare clients that would benefit most from our expertise.

Healthcare 52

Healthcare Healthcare Competition Marketing 52

InCrowd

OCTOBER 25, 2022

InCrowd collected data on perceptions of Amazon Care from our healthcare audience. Respondents were first asked what their reaction was to Amazon’s move into the healthcare space. Even though Amazon Care will be closing its doors in December, many other retail-healthcare options will continue to emerge.

Retail 52

Retail Healthcare Healthcare Physicians 52

Pharma Marketing Network

OCTOBER 26, 2020

According to Bio-IT World, “between 2018 and 2019, 510 healthcare data breaches of 500 or more records were reported, representing a 196% increase in such attacks.”. Furthermore, the costs of data breaches within the healthcare system are astronomical. The industry with the highest [data breach] costs is healthcare: $6.44

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Pharmaceutical Pharma Specialization Healthcare 96

Clarify Health

NOVEMBER 29, 2022

As economic purchasing power and decision-making increasingly fall within the hands of patients, and as non-traditional healthcare providers, like Amazon and Walmart, push care into retail experiences, healthcare consumers are becoming more selective, and some may be more willing to “shop around” for health services.

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Healthcare Healthcare Healthcare Provider Patients 40

Healthcare Success

NOVEMBER 7, 2022

Best-in-class healthcare marketers are already planning for next year. CTV is ideal for B2B and B2C healthcare organizations because it allows: Precise programmatic targeting to patient audiences and providers, The ability to optimize campaigns in real time, And the accurate, actionable, and timely data to be effective. People are 1.6

Marketing 52

Marketing Media Healthcare Healthcare 52

pharmaphorum

JANUARY 25, 2023

Life sciences marketing has rapidly evolved to mirror that of consumer retail. To ensure an optimised engagement model critical to long-term success in today’s highly competitive commercial market, life sciences companies need to effectively leverage AI-powered technology.

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Marketing Sales Retail Management 90

Clarify Health

JUNE 9, 2023

As markets become ever more competitive, hospital diversification is becoming a top strategy for health system leaders. Intermountain Healthcare and SCL Health merged into a 33-hospital system. Reasons for Hospital Diversification The reason for this diversification makes sense when you consider healthcare’s dynamic environment.

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Physicians Patients Healthcare Healthcare 52

PM360

SEPTEMBER 30, 2024

PM360 Q&A WITH FRANK BURREL CEO Deerfield Group Frank Burrell is CEO of Deerfield Group, bringing more than 20 years of agency and client experience to implement marketing strategies across multiple therapeutic categories for specialty and retail products. He believes great brands require significant care and purpose-driven teamwork.

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Marketing Pharma Healthcare Healthcare 52

CloserIQ

OCTOBER 10, 2018

6 River Systems uses robotics to innovate warehouse systems for ecommerce and retail stores. Kyruus is revolutionizing healthcare with its data-driven system that makes it easier for healthcare system to match patients to appropriate providers. CareDash provides a database of healthcare clinician ratings and reviews.

Sales 76

Sales Management Marketing Education 76

European Pharmaceutical Review

NOVEMBER 8, 2022

For example, the US recently passed the Inflation Reduction Act, 1 which requires the Secretary of Health and Human Services (HHS) to negotiate prices for certain physician-administered and retail prescription drugs covered under Medicare Parts B and D. 5237 (“Reduced Costs and Continued Cures Act of 2021”), [link] house-bill/5237/text; H.R.

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Food and Drug Administration Pharma Manufacturing Prescription 52

Healthcare Success

OCTOBER 31, 2024

Whenever we partner with multilocation healthcare providers, we know that some of their locations will need more marketing “nutrition" than others. We invite you to  subscribe to our blog  and connect with us on LinkedIn: Stewart Gandolf , Kathy Gaughran , and  Healthcare Success. It has not been edited or reviewed for accuracy.

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Marketing Media Patients Competition 67

PM360

NOVEMBER 21, 2022

In a service-based industry like healthcare, marketers need to let the method be part of the message, and the decentralized point-of-care model that exists today amplifies this strategy. It may sound elementary but making POC better starts with prioritizing the channel for all healthcare brands. Matthew Stumm. Focus on Market Research.

Marketing 52

Marketing Physicians Patients Doctors 52

Evolve Your Success

MAY 2, 2023

She offers tips and insights on how to write a winning medical sales resume that will help you stand out from the competition and land your dream job. I got an opportunity then to do medical case management for a local grocery retailer in the area where I work at. They’ve got a lot of competition out there. Give us your niche.

Medical sales 98

Medical sales Medical Sales Management 98

Cadensee

JULY 26, 2021

And I was lucky enough the team at Schneider's and Clalit Healthcare , who is the owner of Schneider Hospital. We understood very early on that selling in retail, when you're at a very early stage, some people call it like the 'singing of the siren'. Because when you sell into retail, it's called fast-moving consumer goods (FMCG).

Retail 52

Retail Marketing Doctors Food 52

Contrarian Sales Techniques

JUNE 12, 2022

I have been in and out of different companies selling mostly healthcare products – medicines, medical devices – to healthcare providers for a span of two decades. For example, in the case of medical sales , you go looking for opportunity at the hospitals’ compound, retail pharmacies, clinics, or general practitioners’ offices.

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Sales Management Pharma Pharmaceutical 52

Healthcare Success

NOVEMBER 25, 2024

How are Integrated Delivery Networks (IDNs) shaping the future of healthcare, and what role—if any—does value-based care still play? We also explore the rising influence of AI in improving healthcare efficiency. If you’re a healthcare leader seeking insights to navigate these complex changes, you won’t want to miss this podcast.

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Healthcare Healthcare Doctors Physicians 62

Toolyt

MARCH 11, 2024

In today’s data-driven world, businesses are constantly seeking ways to gain a competitive edge. This powerful tool finds applications across various industries, including finance, healthcare, marketing, and more. In healthcare, it aids in forecasting patient outcomes and identifying potential disease outbreaks.

Marketing 52

Marketing Competition Prescription Healthcare 52

Pharmaceutical Technology

JANUARY 6, 2023

In the case of Novartis’ antihypertensive drug Exforge (amlodipine and valsartan), retail pharmacies including CVS, Walgreens, and two other plaintiff groups accused Novartis and Endo International’s Par Pharmaceutical unit of forming an illegal “reverse payment” agreement to delay the launch of less expensive generic versions of the drug.

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Pharmaceutical Doctors Healthcare Provider Prescription 97

Pharmaceutical Technology

JANUARY 25, 2023

Morgan Healthcare Conference in San Francisco, which finished on January 12. But such areas are highly competitive. With GlobalData’s new whitepaper, ‘IPOs in Consumer and Retail: 5 must-include elements for your prospectus industry report’, you can explore exactly what is needed in the essential literature.

Marketing 69

Marketing Biopharma Pharma Competition 69

World of DTC Marketing

JUNE 7, 2021

Retail price increases for widely used brand name prescription drugs consistently exceeded the rate of general inflation between 2006 and 2020. In 2020, retail prices for 260 brand-name prescription drugs widely used by older adults increased by an average of 2.9 For the average older American taking 4.7

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Pharma Retail Prescription Competition 187