Healthcare Success

DECEMBER 2, 2024

And, it can increase patient volume and revenue. And when woven into your content marketing strategy, a strong value proposition becomes essential for increasing patient volume and revenue in the healthcare industry. That’s why your value proposition is crucial for attracting new patients and ensuring long-term loyalty.

Patients 59

Patients Marketing Competition Healthcare 59

European Pharmaceutical Review

DECEMBER 4, 2024

A new report, ‘ Enhancing the role of UK medicine regulation ’ by the Association of the British Pharmaceutical Industry (ABPI) explores the key role that regulatory excellence has in driving innovation and early treatment access for patients, as well bringing investment into the UK.

Competition 52

Competition Medicine Leads Pharmaceutical 52

LEVO Health

JANUARY 10, 2025

In an increasingly digital healthcare landscape, keeping patients engaged has become a top priority for providers. One emerging strategy thats proving effective is gamification in healthcare. But how does gamification work in healthcare, and what are its benefits? billion dollars.

Healthcare 52

Healthcare Healthcare Patients Education 52

pharmaphorum

DECEMBER 14, 2022

When patients experience intense emotion, either positive or negative, they are rendered unconscious. But increased competition is on the horizon. Both the physician and the patient have to be registered and the drugs can only come from a primary source through limited distribution. Competition starts to heat up.

Competition 116

Competition FDA Pharmaceutical Marketing 116

MedCity News

MAY 19, 2023

They alleged that the health system has prevented its workers from being able to advocate for themselves and their patients through “a draconian system of mobility restrictions and widespread labor law violations that lock in sub-competitive pay and working conditions.”

Competition 279

Competition Patients Healthcare Healthcare 279

Pharma Marketing Network

APRIL 3, 2025

Imagine a time when pharmaceutical ads simply told patients what to ask their doctor. Today, patient marketing is no longer a one-way street. For pharma marketing executives and brand teams, understanding this evolution is essential to remaining competitive and compliant in a rapidly shifting healthcare environment.

Marketing 52

Marketing Patients Pharma Media 52

Healthcare Success

OCTOBER 17, 2024

Struggling with burnout while maintaining high-quality healthcare services that patients love? Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business.

Healthcare 109

Healthcare Healthcare Patients Insurance 109

European Pharmaceutical Review

OCTOBER 27, 2023

According to The Biosimilar Medicines Group, part of Medicines for Europe, a new report by IQVIA indicates there is a window of opportunity for the EU to foster future-proof biosimilar competition. Failure to attract biosimilar competition The report emphasised that there is a “huge” biosimilar void to 2032, the group shared.

Competition 105

Competition Medicine Marketing Pharmaceutical 105

Healthcare Success

DECEMBER 6, 2022

Healthcare consumers continue to move swiftly down the paths of least resistance toward quality care. This spells trouble for healthcare organizations that cannot change with the times. 9 Healthcare Marketing Trends 2023. 9 Healthcare Marketing Trends 2023. Focus on these key audiences to stay competitive: a.

Healthcare 109

Healthcare Healthcare Marketing Competition 109

Fierce Pharma

SEPTEMBER 13, 2023

The evolution of clinical research has been dependent on the conversion of Healthcare Organizations (HCOs) to clinical research sites, along with the conversion of Healthcare Providers (HCPs) to Pr | Effective site enablement must address several factors, including protocol design, training, patient recruitment and enrollment, and more.

Competition 130

Competition Healthcare Provider Recruitment Training 130

pharmaphorum

OCTOBER 7, 2022

It’s often stated – mostly without reference to data – that the environment for innovative launches is more competitive now than it ever has been. Continued competitive intensity. The first in class launches barely have time to establish before they face competition, and then the competition keeps on coming.

Competition 95

Competition Marketing Medicine Pharmaceutical 95

Healthcare Success

MAY 24, 2022

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Think of all the reasons someone might decide to switch healthcare providers: . Relocation.

Healthcare 102

Healthcare Healthcare Marketing Physicians 102

Referral MD

DECEMBER 6, 2024

Yet in healthcare, one of the most critical services, patients often face barriers to access and information. Fortunately, technology is bridging this gap, empowering patients to take a more active role in healthcare. Photo by stevepb on Pixabay Top Benefits of Improving Patient Access 1. Dr. Mary P.

Healthcare 87

Healthcare Healthcare Patients Healthcare Provider 87

Healthcare Success

OCTOBER 30, 2023

Do you want to position your healthcare products and services where your target audience actively seeks them? A customized approach allows you to tailor content and patient experiences to the individual needs and preferences of each local audience. In short, it makes it easy for high-intent potential patients to find you.

Marketing 114

Marketing Healthcare Healthcare Media 114

LEVO Health

JANUARY 13, 2025

Artificial intelligence (AI) is rapidly revolutionizing the healthcare industry, reshaping the patient experience in the process. By leveraging AI in patient care, healthcare providers can improve patient outcomes, enhance efficiency, and reduce costs all while providing a more personalized and seamless patient experience.

Patients 52

Patients Healthcare Healthcare Healthcare Provider 52

Healthcare Success

APRIL 3, 2025

Trimming your marketing budget might seem like a quick way to cut costs, but it can hurt your healthcare business more than you thinkespecially during economic uncertainty. With uncertainty surrounding impending tariffs, inflation, a tightening labor market, and rising healthcare costs, consumer confidence is beginning to dip.

Marketing 59

Marketing Healthcare Healthcare Media 59

Healthcare Success

FEBRUARY 24, 2025

This week's podcast dives into successful sales leadership and is relevant to most healthcare verticals, including B2B sales in SaaS, pharmaceuticals, medical device, hospitals, etc. My guest, Chris Jennings , CEO of Chris Jennings Group , reveals the essential traits of successful healthcare sales leadership. Why Listen?

Sales 65

Sales Healthcare Healthcare Prospecting 65

LEVO Health

MAY 23, 2023

In the dynamic world of healthcare marketing, understanding your audience and optimizing your strategies are key to staying ahead of the competition. Practices can use healthcare data analytics to gain insights that can transform their marketing efforts in the digital age.

Healthcare 97

Healthcare Healthcare Media Marketing 97

Healthcare Success

MAY 31, 2022

The pandemic fast-tracked the growing notion of healthcare consumerism , spurring several changes in the healthcare industry. These changes include modernizing business processes and focusing on improvements that positively impact patient wait times and appointment times. . Attitudes toward patient wait times have changed.

Patients 98

Patients Healthcare Healthcare Physicians 98

Referral MD

JULY 26, 2022

Since 2019, Press Ganey has gathered patient surveys to produce an annual report of what is driving them to pick one provider over another. And the findings are clear: Without a positive, up-to-date, and lively online presence, healthcare practices are falling behind and losing patients to the competition.

Healthcare 96

Healthcare Healthcare Healthcare Provider Competition 96

Evolve Your Success

MARCH 12, 2025

Discover how she leveraged her clinical background to drive innovation and improve patient outcomes, particularly in preventing amputations for those with peripheral arterial disease. Despite having no formal sales training, her deep clinical expertise and firsthand understanding of patient care have propelled her to excel in the field.

Medical sales 130

Medical sales Sales Medical Patients 130

PM360

AUGUST 24, 2023

This can be a considerable asset for almost all we do in healthcare marketing and communications whether for brands, disease awareness, corporate communications, R&D, thought leadership, or HR. Patients are more motivated to pay attention, act, and follow a treatment plan when they recognize themselves in the marketing.

Competition 98

Competition Marketing Healthcare Healthcare 98

Pharma Marketing Network

DECEMBER 4, 2024

As we approach 2025, emerging trends are reshaping how the industry engages with patients and healthcare providers. With advancements in technology, increasing competition, and changing patient expectations, pharma marketers need to stay ahead of the curve. Patient-Centric Marketing Patients want to feel heard.

Marketing 52

Marketing Pharma Media Education 52

LEVO Health

JANUARY 31, 2023

As the healthcare industry continues to evolve, digital marketing strategies, such as search engine optimization (SEO), have become increasingly crucial for healthcare organizations. Search engine optimization sits at the heart of any successful healthcare marketing strategy. This is especially true for SEO in healthcare.

Healthcare 96

Healthcare Healthcare Marketing Engineering 96

Referral MD

APRIL 23, 2024

ReferralMD, a leader in healthcare technology solutions, is excited to announce the expansion of its Digital Front Door offering using the latest innovation in conversational AI. The Patient Registration & Intake Solution, powered by conversational AI, reimagines how patients engage with healthcare providers.

Patients 92

Patients Electronics CRM Healthcare 92

eMediWrite

NOVEMBER 15, 2024

In the highly competitive pharmaceutical industry, your brand’s visibility plays a crucial role, i.e., it can make or break your market success. With the right strategies, you can boost your visibility and regain your competitive edge. With the right strategies, you can boost your visibility and regain your competitive edge.

Pharma 52

Pharma Media Competition Education 52

Eversana Intouch

JANUARY 28, 2025

Machine learning algorithms can identify patients who need treatments before diagnosis. This not only enhances patient experiences but also drives brands to rethink their connections with patients. Looking ahead, Angela envisions a future where pharma marketing is more patient-centric than ever.

Marketing 59

Marketing Pharma Education Ethics 59

Pharma Marketing Network

MARCH 12, 2025

In a highly regulated industry, choosing the right keywords can determine whether your ads reach healthcare professionals, patients, or caregivers effectively. Understanding how patients and healthcare professionals search for medical information is key. Pharmaceutical marketers face a unique challenge.

Marketing 59

Marketing Pharma Prescription Competition 59

PM360

AUGUST 24, 2023

As healthcare advertisers work to maximize their promotional budgets, an ongoing shift is occurring from broad-based to niche market spending. The competition lies in having the best insights and access to first-party data to secure budgets and then creating opportunities with the reach to maximize these budgets.

Marketing 98

Marketing Healthcare Healthcare Physicians 98

PM360

MARCH 12, 2025

Nuvera is a leading consulting firm dedicated to designing, building, and measuring patient and HCP treatment experiences for rare diseases, specialty medicines, and cell and gene therapeutics. For 15 years, Nuvera has helped clients enhance specialty product engagement by delivering data-driven patient experience solutions.

Patients 52

Patients Consulting Competition Management 52

PM360

JULY 13, 2023

During the COVID-19 pandemic, we saw healthcare organizations spend and scramble to implement numerous virtual care point solutions. The global healthcare IT market was valued at $280.3 The global healthcare IT market was valued at $280.3 billion in 2020 and is expected to reach $381.7 fitness trackers).

Healthcare 98

Healthcare Healthcare Consulting Healthcare Provider 98

LEVO Health

DECEMBER 20, 2022

Healthcare is a rapidly changing industry, and if you want to stay ahead of the curve, you’ll need to adopt some cutting-edge marketing strategies. As 2023 approaches, there are several strategies you can adopt to improve your healthcare marketing efforts and grow your practice. 6 Medical Marketing Strategies to Adopt in 2023.

Healthcare 98

Healthcare Healthcare Marketing Media 98

Pharma Marketing Network

APRIL 16, 2025

Imagine launching a brand campaign without guessworkwhere your message reaches the right healthcare professional at the right time on the right channel. HCP-Level Data This includes information about a healthcare providers specialty, prescribing patterns, affiliations, continuing education interests, and engagement history.

Marketing 59

Marketing Pharma Prescription Networking 59

Eversana Intouch

AUGUST 10, 2023

Limited understanding of the patient or disease. To empower you and your brand to provide the support that rare disease patients and caregivers seek, our experts rounded up insights to help brands identify, engage with, and treat rare patients at an ever-increasing speed to stay competitive. Small populations.

Patients 98

Patients Competition Marketing Healthcare 98

PM360

SEPTEMBER 28, 2022

Market access stands at the cusp of a golden opportunity to help increase healthcare efficiency, improve outcomes, and transform the patient experience—but only if we’re brave enough to recalibrate our approach. Payers play an important—if hidden—role at the center of the healthcare ecosystem. it’s “what insurance do you have?”

Patients 105

Patients Marketing Healthcare Healthcare 105

eMediWrite

NOVEMBER 22, 2024

Equally important is understanding your target audience—patients, healthcare professionals, regulators, and payers. Investigate unmet patient needs by gathering insights directly from patients and healthcare providers through surveys and focus groups.

Leads 52

Leads Pharma Marketing Healthcare Provider 52

Pharma Marketing Network

MARCH 24, 2025

The pace of change in healthcare marketing has reached an all-time high. With new platforms, tools, privacy regulations, and patient behaviors evolving every week, teams that fail to adapt risk falling behind. However, the healthcare landscape is no longer static. However, the healthcare landscape is no longer static.

Marketing 52

Marketing Pharma Media Networking 52