Healthcare Success

OCTOBER 30, 2023

Do you want to position your healthcare products and services where your target audience actively seeks them? Focus on reputation-building digital marketing strategies to build healthcare consumer confidence in your providers, products, and services. Do you want to compete in each of your local markets? Why is this so important?

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Pharma Marketing Network

DECEMBER 4, 2024

As we approach 2025, emerging trends are reshaping how the industry engages with patients and healthcare providers. With advancements in technology, increasing competition, and changing patient expectations, pharma marketers need to stay ahead of the curve. Personalized Healthcare Campaigns One-size-fits-all marketing no longer works.

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LEVO Health

MAY 23, 2023

In the dynamic world of healthcare marketing, understanding your audience and optimizing your strategies are key to staying ahead of the competition. Practices can use healthcare data analytics to gain insights that can transform their marketing efforts in the digital age.

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LEVO Health

DECEMBER 20, 2022

Healthcare is a rapidly changing industry, and if you want to stay ahead of the curve, you’ll need to adopt some cutting-edge marketing strategies. As 2023 approaches, there are several strategies you can adopt to improve your healthcare marketing efforts and grow your practice. Create a Strong Social Media Presence.

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Pharma Marketing Network

MARCH 24, 2025

The pace of change in healthcare marketing has reached an all-time high. However, the healthcare landscape is no longer static. To stay competitive, teams must reframe their approach to brand storytelling, targeting, and value delivery. This is especially true when it comes to developing modern pharma marketing strategies.

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Evolve Your Success

FEBRUARY 26, 2025

billion worth of healthcare products on five continents. So I love working with high performers and I love training and working with sales teams, and all of that came after about 20 years working in healthcare marketing, sales and leadership positions. You would think most people in healthcare they’re expert negotiators.

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Pharma Marketing Network

DECEMBER 19, 2024

Social media platforms are more than just places to share updatesthey are powerful tools for engaging with healthcare professionals (HCPs), patients, and caregivers. Sensitive Topics Healthcare is deeply personal. Imagine these platforms as bridges, connecting pharma brands directly with their target audiences.

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Healthcare Success

OCTOBER 17, 2024

Struggling with burnout while maintaining high-quality healthcare services that patients love? Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business.

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LEVO Health

AUGUST 8, 2023

Social media has become an integral part of our daily lives, influencing everything from personal connections to business strategies. However, social media in healthcare is playing a transformative role, reshaping how healthcare providers connect with patients and market their services.

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Pharma Marketing Network

MARCH 24, 2025

For pharma marketing executives and their teams, staying current helps maintain competitive advantage, ensures compliance, and unlocks opportunities for smarter, faster campaign decisions. New FDA guidelines, competitor brand moves, and media spending trends all influence how your brand should show up in-market.

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Pharma Marketing Network

NOVEMBER 23, 2024

From AI-powered insights to the rise of precision medicine, new trends are reshaping the way we connect with patients and healthcare providers. Marketers can use RWE to craft messages that resonate with both healthcare providers and patients. How can social media support pharma marketing strategies?

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Pharma Marketing Network

MARCH 18, 2025

The pharmaceutical industry is competitive, fast-paced, and highly regulated, making it essential for marketers to stay ahead of trends, build strong industry relationships, and continuously improve their strategic thinking. Introduction Climbing the ladder in marketing pharma requires more than just technical skills.

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Pharma Marketing Network

MARCH 12, 2025

In a highly regulated industry, choosing the right keywords can determine whether your ads reach healthcare professionals, patients, or caregivers effectively. Understanding how patients and healthcare professionals search for medical information is key. This makes keyword selection even more critical.

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Pharma Marketing Network

MARCH 13, 2025

Those who adapt early will gain a competitive advantage in the evolving regulatory landscape. Expanding into Programmatic and Digital Advertising A pharma ad ban on TV would accelerate the industry’s shift toward programmatic advertising, social media, and paid search campaigns. Digital Marketing as a Primary Alternative 1.

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Healthcare Success

JULY 15, 2024

This blog post offers a five-step guide to performing an SEO competitor analysis for healthcare organizations. As more B2C companies enter the healthcare market, it’s essential to identify your online competitors regularly, paying close attention to consumer-based businesses. But beware. How can they (and you) do this?

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Pharma Marketing Network

MARCH 8, 2025

With strict regulations, increasing competition, and evolving ad platform policies, running a successful PPC campaign in pharma isnt as straightforward as in other industries. So, how can pharma brands ensure their Google Ads, LinkedIn campaigns, and paid social media ads are effective? diabetes, cancer).

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World of DTC Marketing

AUGUST 25, 2021

We’re finding that healthcare treatment choices vary wildly by health condition. Despite all the emphasis on healthcare this year, the number one channel to quickly build awareness is still TV. However, clickstream analysis via Alexa clearly shows that TV ads also lead to searches for competitive treatments.

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Healthcare Success

MAY 9, 2023

A successful health system, hospital, practice, or healthcare organization website facilitates patient communication and helps you win more of the patients you want. To get on page #1 for an organic search, you need a strong healthcare marketing SEO company, a solid website, an even stronger medical SEO strategy, and a tactical SEO team.

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InCrowd

OCTOBER 25, 2022

InCrowd collected data on perceptions of Amazon Care from our healthcare audience. Respondents were first asked what their reaction was to Amazon’s move into the healthcare space. Even though Amazon Care will be closing its doors in December, many other retail-healthcare options will continue to emerge.

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Pharma Marketing Network

NOVEMBER 15, 2024

The digital landscape has transformed how pharmaceutical brands reach healthcare professionals (HCPs) and patients. But how do you make your campaigns stand out in such a highly regulated and competitive industry? Being proactive will give you a competitive edge. Can I use social media for direct drug promotions?

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Pharma Marketing Network

NOVEMBER 20, 2024

For pharma, these ads are tailored to showcase treatments, educate healthcare professionals, or increase patient awareness. Patients and healthcare providers need timely, accurate information about medications. By targeting healthcare providers on industry-specific platforms, they achieved higher engagement rates and built trust.

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Pharma Marketing Network

MARCH 17, 2025

With increasing competition and stricter compliance regulations, pharma marketing teams must adopt data-driven and personalized marketing strategies to capture the attention of HCPs. Social media platforms like LinkedIn for industry discussions. Optimizing Digital and Paid Media Strategies for Pharma Marketing 1.

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Pharma Marketing Network

MARCH 28, 2025

Whether you’re exploring digital ad retargeting, AI compliance, or the latest branded drug campaigns, this resource hub helps pharma marketers stay competitive. With so many new SaaS tools aimed at healthcare marketing, the weekend provides a valuable pause to research before recommending a change to your stack.

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World of DTC Marketing

MARCH 1, 2022

Hospitals, physicians, and clinical care made up more than half of the total healthcare spending in 2019. The lack of choice limits competition, which can drive prices higher. With inflation in the news, healthcare costs are continuing to rise. Most Americans don’t have much of a choice for their insurance plan.

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Pharma Marketing Network

APRIL 3, 2025

For pharma marketing executives and brand teams, understanding this evolution is essential to remaining competitive and compliant in a rapidly shifting healthcare environment. Modern patient marketing now recognizes the informed, digitally savvy healthcare consumer. Patients are not passive recipients of information.

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Pharma Marketing Network

FEBRUARY 27, 2025

With increasing competition, strict regulations, and changing consumer behavior, pharmaceutical brands must embrace digital transformation to stay relevant. Think of digital marketing as the GPS guiding your brand through a crowded, competitive landscape. Without the right strategy, you risk getting lost in a sea of content.

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Healthcare Success

JULY 1, 2024

As societal norms shift and conversations become more open, healthcare organizations must recognize the need to engage with sensitive healthcare topics to better serve their communities. But how can healthcare organizations ensure their campaigns are successful and engage the right audiences?

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World of DTC Marketing

MARCH 2, 2021

Your digital marketing is always selling your product, brand, and company, but it’s much different in healthcare. Online health seekers are confused by all the available information, and social media has too much misinformation. Too many pharma people view their websites as a selling tool only, and that’s a mistake.

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PM360

DECEMBER 20, 2023

A significant battle for the hearts and minds of healthcare professionals (HCPs) will play out in social media during 2024. Social media has become a news source for learning about new brands, products, procedures, and practices. Fifty percent of responders said they changed prescriptions because of social media information.

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Pharma Marketing Network

DECEMBER 4, 2024

Marketing pharma has become a complex and competitive field, with companies vying for the attention of healthcare providers (HCPs), patients, and regulators alike. With the right strategies, you can rise above the competition and drive measurable success. Read more about social media strategies at Pharma Marketing.

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Contrarian Sales Techniques

JANUARY 23, 2023

As a pharmaceutical sales representative, the primary focus is often thought to be on selling products to healthcare providers. This can lead to more effective sales and better relationships with healthcare providers. This means gathering information on the product offerings, pricing, and marketing strategies of competitors.

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Pharma Marketing Network

MARCH 11, 2025

Which platforms provide valuable insights for reaching healthcare professionals (HCPs) and patients? Digital platforms provide a way to streamline outreach efforts, measure campaign performance, and engage with both healthcare professionals and patients. Market Research and Data-Driven Strategies Pharma marketing is built on data.

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Pharma Marketing Network

MARCH 31, 2025

Data-Driven Personalization for HCPs and Patients Todays healthcare professionals expect tailored experiences, not one-size-fits-all promotions. Omnichannel engagement ensures your message reaches HCPs and patients where they arewhether its through email, EHR banners, conference booths, or social media.

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Healthcare Success

NOVEMBER 17, 2023

Did your business neglect to establish proper healthcare branding from the beginning? Most brands evolve every three to ten years, but healthcare rebranding doesn’t have to be scary or daunting. Today’s healthcare businesses face new and aggressive competition on multiple fronts.

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Pharma Marketing Network

JANUARY 11, 2025

With competition intensifying and regulations becoming stricter, crafting impactful campaigns requires both creativity and precision. Understanding Your Audience: Different audiencespatients, healthcare professionals, or payersrequire tailored messages. For any health issues, always consult a healthcare professional.

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Pharma Marketing Network

APRIL 9, 2025

In a competitive healthcare economy, knowing how to thrive digitally is just as important as the science behind the product. According to a recent survey by Accenture, 87% of healthcare professionals want either all-digital or hybrid engagements from pharma reps. In social media campaigns, unbranded content often performs well.

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PM360

MAY 21, 2024

Other channels, like social media, present a fantastic investment opportunity for clients interested in lean-in engagement, especially platforms like YouTube, Instagram, or TikTok that offer vertical video experiences that are phenomenally popular right now across patient demographics. So what should clients do?

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