pharmaphorum

OCTOBER 7, 2022

It’s often stated – mostly without reference to data – that the environment for innovative launches is more competitive now than it ever has been. Continued competitive intensity. The first in class launches barely have time to establish before they face competition, and then the competition keeps on coming.

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Healthcare Success

FEBRUARY 24, 2025

This week's podcast dives into successful sales leadership and is relevant to most healthcare verticals, including B2B sales in SaaS, pharmaceuticals, medical device, hospitals, etc. My guest, Chris Jennings , CEO of Chris Jennings Group , reveals the essential traits of successful healthcare sales leadership. Why Listen?

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Healthcare Success

DECEMBER 6, 2022

Healthcare consumers continue to move swiftly down the paths of least resistance toward quality care. This spells trouble for healthcare organizations that cannot change with the times. 9 Healthcare Marketing Trends 2023. 9 Healthcare Marketing Trends 2023. Focus on these key audiences to stay competitive: a.

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Healthcare Success

JANUARY 14, 2025

How can healthcare companies use marketing and branding to drive growth and reduce risks in preparation for mergers and acquisitions (M&A)? In this podcast, Victora Shepherd and I explore the critical role of brand integration throughout the M&A lifecycle, with a focus on private equity-backed healthcare companies.

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Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing .

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Healthcare Success

MAY 24, 2022

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Think of all the reasons someone might decide to switch healthcare providers: . Relocation.

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LEVO Health

JANUARY 31, 2023

As the healthcare industry continues to evolve, digital marketing strategies, such as search engine optimization (SEO), have become increasingly crucial for healthcare organizations. Search engine optimization sits at the heart of any successful healthcare marketing strategy. This is especially true for SEO in healthcare.

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PM360

AUGUST 24, 2023

This can be a considerable asset for almost all we do in healthcare marketing and communications whether for brands, disease awareness, corporate communications, R&D, thought leadership, or HR. We have in front of us a unique opportunity to not only appreciate but harness the power of generational diversity as a competitive advantage.

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Evolve Your Success

OCTOBER 16, 2024

From an internship to a full-time role at GE Healthcare, Marie Robert’s journey is anything but typical. The podcast takes a fascinating turn when we explore Marie’s insights into the supportive, non-competitive environment at GE’s commercial leadership program, especially during the tumultuous COVID pandemic.

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MedReps

DECEMBER 19, 2022

In order to keep the sales flowing, thus meeting those quotas and goals, medical sales reps need to generate leads. These leads, which need to consist of medical employees who have the authority to make purchases for their clinics and hospitals, need to be chosen carefully. 1) Generate Medical Sales Leads by Getting Referrals.

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Pharma Marketing Network

MARCH 8, 2025

With strict regulations, increasing competition, and evolving ad platform policies, running a successful PPC campaign in pharma isnt as straightforward as in other industries. The Digital Shift in Healthcare Marketing Google processes over 1 billion health-related searches daily. No targeting based on sensitive medical conditions (e.g.,

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Healthcare Success

JUNE 13, 2022

More companies are making high-quality healthcare easier to access and more affordable by embracing data and technology. While healthcare has historically been among the slowest to accept new technologies, the pandemic has sped adoption. What is personalized healthcare, and how can you incorporate it into your marketing strategy?

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Healthcare Success

OCTOBER 17, 2024

Struggling with burnout while maintaining high-quality healthcare services that patients love? Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business.

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LEVO Health

DECEMBER 20, 2022

Healthcare is a rapidly changing industry, and if you want to stay ahead of the curve, you’ll need to adopt some cutting-edge marketing strategies. As 2023 approaches, there are several strategies you can adopt to improve your healthcare marketing efforts and grow your practice. 6 Medical Marketing Strategies to Adopt in 2023.

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PM360

JULY 13, 2023

During the COVID-19 pandemic, we saw healthcare organizations spend and scramble to implement numerous virtual care point solutions. The global healthcare IT market was valued at $280.3 Solving this will require reassembling these solutions to put the patient at the center of the healthcare experience. fitness trackers).

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Pharma Marketing Network

MARCH 11, 2025

Which platforms provide valuable insights for reaching healthcare professionals (HCPs) and patients? Digital platforms provide a way to streamline outreach efforts, measure campaign performance, and engage with both healthcare professionals and patients. Market Research and Data-Driven Strategies Pharma marketing is built on data.

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Healthcare Success

JULY 15, 2024

This blog post offers a five-step guide to performing an SEO competitor analysis for healthcare organizations. As more B2C companies enter the healthcare market, it’s essential to identify your online competitors regularly, paying close attention to consumer-based businesses. Ready to dive in? But beware.

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Scott’s Directories

JUNE 12, 2024

In today’s fast-paced digital world, integrating Customer Relationship Management (CRM) systems with lead generation tools is a game-changer for businesses, especially in the healthcare industry. This blog explores the significance of CRM integration in modern lead generation and its impact on healthcare business development.

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Clarify Health

NOVEMBER 22, 2023

Today’s healthcare providers are seeing significantly more patients than they did a decade ago – many of whom are often sicker and have more complex care needs. But consolidation in healthcare markets is not with its critics, with some experts raising concerns over increasing prices due to decreased competition and eliminating services.

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Pharma Marketing Network

MARCH 13, 2025

Those who adapt early will gain a competitive advantage in the evolving regulatory landscape. Social Media Advertising : Platforms like Facebook, Instagram, and LinkedIn allow precise audience segmentation, targeting patients and healthcare professionals separately. Lookalike audience targeting based on aggregated healthcare behaviors.

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Referral MD

DECEMBER 6, 2024

Yet in healthcare, one of the most critical services, patients often face barriers to access and information. Fortunately, technology is bridging this gap, empowering patients to take a more active role in healthcare. From buying a television to booking a vacation, we expect to have all the necessary information.

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Healthcare Success

JUNE 12, 2023

Consumers across the globe have come to rely on search engines for reliable, trustworthy, accurate, and timely healthcare information. This has significantly increased competition among providers, making SEO—particularly local SEO—a crucial part of any digital marketing strategy. But first… What Is Local SEO for Multiple Locations?

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Penrod

NOVEMBER 9, 2023

By approaching the intake experience as a competitive advantage, you will attract more patients, decrease patient leakage, and drive more revenue. Let’s explore how to make your intake process a competitive advantage. This becomes increasingly important with the emergence of Generation Z in the healthcare system.

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Pharma Marketing Network

JANUARY 11, 2025

With competition intensifying and regulations becoming stricter, crafting impactful campaigns requires both creativity and precision. Understanding Your Audience: Different audiencespatients, healthcare professionals, or payersrequire tailored messages. Missteps can lead to hefty fines and reputational damage. While the U.S.

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Healthcare Success

MAY 31, 2024

Marketing the importance of preventive healthcare services is challenging, costly, and often conflicts with consumer behavior. Influencing Consumer Behavior Through Digital Marketing Unfortunately, our healthcare system was built upon a fee-for-service model.

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World of DTC Marketing

MARCH 17, 2021

A great example of pharma’s profiteering is biosimilar drugs which cost a lot and add billions of dollars to healthcare costs. Pharma has gone to court again and again to delay generic competition of biologic drugs. One company AbbVie has used the courts to stop competition of its top drug Humira.

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Healthcare Success

JULY 1, 2024

As societal norms shift and conversations become more open, healthcare organizations must recognize the need to engage with sensitive healthcare topics to better serve their communities. But how can healthcare organizations ensure their campaigns are successful and engage the right audiences?

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Rep-Lite

APRIL 3, 2024

The medical sales industry plays a crucial role in connecting healthcare providers with innovative medical products and technologies. While the goal is ultimately to improve patient outcomes, the competitive nature of the industry can sometimes lead to ethical dilemmas. Let’s explore! Building an Ethical Medical Sales Team?

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Evolve Your Success

MARCH 12, 2025

Whether you’re a healthcare professional, an aspiring medical sales rep, or simply curious about this dynamic field, this episode is packed with motivation, industry knowledge, and career-changing insights! In this podcast, I interview top medical sales reps and leading medical sales executives across the entire world.

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Clarify Health

DECEMBER 20, 2024

Predictive analytics can identify patients at risk of moving to a new provider, while customer relationship management (CRM) platforms for healthcare are extremely valuable for organizing, monitoring, and activating patient data. Healthcare-specific CRMs adapt this model with a centralized platform for managing patient relationships.

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Pharma Marketing Network

FEBRUARY 27, 2025

With increasing competition, strict regulations, and changing consumer behavior, pharmaceutical brands must embrace digital transformation to stay relevant. Think of digital marketing as the GPS guiding your brand through a crowded, competitive landscape. The future of pharma marketing is digitalare you ready to lead the way?

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PM360

MARCH 12, 2025

Nuvera is a leading consulting firm dedicated to designing, building, and measuring patient and HCP treatment experiences for rare diseases, specialty medicines, and cell and gene therapeutics. With a uniquely strategic approach, Nuvera helps pharma clients design tailored treatment experiences that adapt to evolving market dynamics.

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European Pharmaceutical Review

NOVEMBER 28, 2024

The absence of adequate infrastructure mirrors the issues encountered by MDR and IVDR, leading to delays because notified bodies were not adequately prepared and did not have adequate capacity. Michael has nearly 20 years of knowledge and experience leading localised and global teams in regulatory affairs and quality assurance.

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Scott’s Directories

APRIL 17, 2024

In today’s dynamic healthcare market, staying ahead of the competition requires access to accurate and up-to-date information. Subscription-based services like the Alberta medical directory offered by MD Select are crucial for healthcare sales teams aiming to improve lead generation, targeting, and overall sales strategies.

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Healthcare Success

JANUARY 30, 2023

Prioritize findability Today’s healthcare consumers expect healthcare websites to have: Intuitive navigation Easy-to-understand, educational content Easy, online appointment scheduling Convenient Telehealth options Secure, online access to medical records (e.g., This is especially important for the healthcare industry.

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Evolve Your Success

MAY 22, 2024

As listeners, we get an insider’s view of the challenges and triumphs in the healthcare industry and how personal interests can lead to an invigorating professional rebirth. Cory has worked in multiple settings as a clinician and always stays up to date with the latest tech that is emerging in the healthcare sector.

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Clarify Health

MARCH 22, 2024

While healthcare price transparency regulations aim to empower patients and promote competition in the market, providers face significant challenges in implementing and complying with these requirements effectively. private insurance, Medicare, Medicaid).

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