LEVO Health

JANUARY 10, 2025

In an increasingly digital healthcare landscape, keeping patients engaged has become a top priority for providers. One emerging strategy thats proving effective is gamification in healthcare. But how does gamification work in healthcare, and what are its benefits? It transforms how healthcare is delivered and experienced.

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Healthcare Success

OCTOBER 30, 2023

Do you want to position your healthcare products and services where your target audience actively seeks them? This also supports local SEO because search engines, like Google, prioritize websites with location-specific information, which can significantly boost your visibility in local searches. Why is this so important?

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Pharma Marketing Network

MARCH 12, 2025

In a highly regulated industry, choosing the right keywords can determine whether your ads reach healthcare professionals, patients, or caregivers effectively. Understanding how patients and healthcare professionals search for medical information is key. This makes keyword selection even more critical.

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Marketing Pharma Prescription Competition 59

Healthcare Success

MAY 24, 2022

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Think of all the reasons someone might decide to switch healthcare providers: . Relocation.

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LEVO Health

JANUARY 31, 2023

As the healthcare industry continues to evolve, digital marketing strategies, such as search engine optimization (SEO), have become increasingly crucial for healthcare organizations. Search engine optimization sits at the heart of any successful healthcare marketing strategy. This is especially true for SEO in healthcare.

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LEVO Health

MAY 23, 2023

In the dynamic world of healthcare marketing, understanding your audience and optimizing your strategies are key to staying ahead of the competition. Practices can use healthcare data analytics to gain insights that can transform their marketing efforts in the digital age.

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eMediWrite

NOVEMBER 15, 2024

In the highly competitive pharmaceutical industry, your brand’s visibility plays a crucial role, i.e., it can make or break your market success. With the right strategies, you can boost your visibility and regain your competitive edge. With the right strategies, you can boost your visibility and regain your competitive edge.

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Pharma Media Competition Education 52

Healthcare Success

APRIL 3, 2025

Trimming your marketing budget might seem like a quick way to cut costs, but it can hurt your healthcare business more than you thinkespecially during economic uncertainty. With uncertainty surrounding impending tariffs, inflation, a tightening labor market, and rising healthcare costs, consumer confidence is beginning to dip.

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Pharma Marketing Network

MARCH 24, 2025

For pharma marketing executives and their teams, staying current helps maintain competitive advantage, ensures compliance, and unlocks opportunities for smarter, faster campaign decisions. With new drug approvals, branded marketing trends, and policy updates emerging weekly, how can pharma marketers stay informed without becoming overwhelmed?

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Referral MD

JULY 26, 2022

And the findings are clear: Without a positive, up-to-date, and lively online presence, healthcare practices are falling behind and losing patients to the competition. Tune in to discover: How the travel industry revolutionized consumer insights and data collection and the path for healthcare to follow suit.

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Pharma Marketing Network

MARCH 13, 2025

Those who adapt early will gain a competitive advantage in the evolving regulatory landscape. Google Ads and Paid Search : Patients frequently search for information about treatments and symptoms. High-quality articles, patient testimonials, and whitepapers provide valuable information while building trust.

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Healthcare Success

JUNE 13, 2022

More companies are making high-quality healthcare easier to access and more affordable by embracing data and technology. While healthcare has historically been among the slowest to accept new technologies, the pandemic has sped adoption. What is personalized healthcare, and how can you incorporate it into your marketing strategy?

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LEVO Health

DECEMBER 20, 2022

Healthcare is a rapidly changing industry, and if you want to stay ahead of the curve, you’ll need to adopt some cutting-edge marketing strategies. As 2023 approaches, there are several strategies you can adopt to improve your healthcare marketing efforts and grow your practice. 6 Medical Marketing Strategies to Adopt in 2023.

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Referral MD

DECEMBER 6, 2024

Introduction Consumers can compare options, read reviews, and make informed purchase decisions in nearly every industry. From buying a television to booking a vacation, we expect to have all the necessary information. Yet in healthcare, one of the most critical services, patients often face barriers to access and information.

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Evolve Your Success

MARCH 19, 2025

This is going to be a juicy episode packed full of information that you absolutely want to know. You know, I approach it like a competitive athlete. I played sports all through high school and I’ve just always had this really competitive edge to me and that breeds my you know just sheer determination to win.

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Pharma Marketing Network

MARCH 18, 2025

The pharmaceutical industry is competitive, fast-paced, and highly regulated, making it essential for marketers to stay ahead of trends, build strong industry relationships, and continuously improve their strategic thinking. Attend medical conferences, read clinical studies, and engage with medical affairs teams to stay informed.

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Pharma Marketing Network

MARCH 16, 2025

While it offers precise targeting, competition for high-intent HCP audiences can drive up costs. Why CPC Is Effective for Targeting Healthcare Professionals 1. Why CPC Is Effective for Targeting Healthcare Professionals 1. Brand-related keywords to ensure visibility in competitive markets.

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Pharma Marketing Network

MARCH 11, 2025

However, with so much information available, finding the right resources can feel overwhelming. Which platforms provide valuable insights for reaching healthcare professionals (HCPs) and patients? Understanding audience behaviors, market trends, and competitive insights allows marketers to make informed decisions.

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Marketing Pharma Food and Drug Administration Education 52

PM360

JULY 13, 2023

During the COVID-19 pandemic, we saw healthcare organizations spend and scramble to implement numerous virtual care point solutions. The global healthcare IT market was valued at $280.3 Solving this will require reassembling these solutions to put the patient at the center of the healthcare experience. fitness trackers).

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PM360

AUGUST 24, 2023

As healthcare advertisers work to maximize their promotional budgets, an ongoing shift is occurring from broad-based to niche market spending. The competition lies in having the best insights and access to first-party data to secure budgets and then creating opportunities with the reach to maximize these budgets.

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Pharma Marketing Network

MARCH 18, 2025

Introduction Reaching healthcare professionals (HCPs) in the pharmaceutical industry has become increasingly challenging due to strict regulations, evolving digital landscapes, and the growing demand for personalized content. This makes PPC a cost-effective strategy for reaching niche healthcare audiences.

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Pharmaceutical Representative Training

MARCH 17, 2025

Healthcare professionals are also catching up to the patient group, which has long been engaged on social media. Patient and healthcare professionals anticipate personalized, communication based on value. Nowadays, a lot of healthcare professionals prefer digital updates that are timely and pertinent.

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Eversana Intouch

JANUARY 28, 2025

Angela Tenuta Globalization and Health Equity Healthcare systems face challenges, including rising chronic diseases, aging populations, workforce shortages and sustainability concerns. A successful global approach requires the right mindset, tailoring messages to fit diverse cultures, languages, regulations and healthcare systems.

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Marketing Pharma Education Ethics 59

Healthcare Success

MAY 9, 2023

A successful health system, hospital, practice, or healthcare organization website facilitates patient communication and helps you win more of the patients you want. To get on page #1 for an organic search, you need a strong healthcare marketing SEO company, a solid website, an even stronger medical SEO strategy, and a tactical SEO team.

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Pharma Marketing Network

JANUARY 11, 2025

With competition intensifying and regulations becoming stricter, crafting impactful campaigns requires both creativity and precision. Understanding Your Audience: Different audiencespatients, healthcare professionals, or payersrequire tailored messages. Use disclaimers effectively and link to detailed product information.

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Contrarian Sales Techniques

NOVEMBER 14, 2024

Why Product Knowledge Is the Foundation of Successful Sales In Malaysia’s competitive market, being able to speak confidently and knowledgeably about your product is more than a nice-to-have—it’s a necessity. Malaysian buyers, particularly in sectors like healthcare, finance, and tech, place a high value on trustworthiness.

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Pharma Marketing Network

DECEMBER 4, 2024

As we approach 2025, emerging trends are reshaping how the industry engages with patients and healthcare providers. With advancements in technology, increasing competition, and changing patient expectations, pharma marketers need to stay ahead of the curve. Personalized Healthcare Campaigns One-size-fits-all marketing no longer works.

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Pharma Marketing Network

MARCH 8, 2025

But in an industry with strict regulations, high competition, and complex audience needs , landing page optimization for pharmaceutical brands requires a strategic and compliant approach. It must convert visitors into leads , provide clear and accurate medical information , and ensure compliance with FDA, HIPAA, and ad platform policies.

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Healthcare Success

OCTOBER 17, 2024

Struggling with burnout while maintaining high-quality healthcare services that patients love? Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business.

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Healthcare Success

JUNE 8, 2023

What do you consider the most important pages on your healthcare website? In this article, you’ll learn: The objective of an About Us page Why it’s beneficial for SEO and your brand About Us page examples Tips for writing an effective About Us page What Is an About Us Page for a Healthcare Company?

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Healthcare Success

JUNE 12, 2023

Consumers across the globe have come to rely on search engines for reliable, trustworthy, accurate, and timely healthcare information. This has significantly increased competition among providers, making SEO—particularly local SEO—a crucial part of any digital marketing strategy.

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Healthcare Success

JULY 15, 2024

This blog post offers a five-step guide to performing an SEO competitor analysis for healthcare organizations. As more B2C companies enter the healthcare market, it’s essential to identify your online competitors regularly, paying close attention to consumer-based businesses. Ready to dive in? But beware.

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Pharma Marketing Network

APRIL 3, 2025

For pharma marketing executives and brand teams, understanding this evolution is essential to remaining competitive and compliant in a rapidly shifting healthcare environment. Modern patient marketing now recognizes the informed, digitally savvy healthcare consumer. Patients are not passive recipients of information.

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Healthcare Success

MAY 31, 2024

Marketing the importance of preventive healthcare services is challenging, costly, and often conflicts with consumer behavior. Influencing Consumer Behavior Through Digital Marketing Unfortunately, our healthcare system was built upon a fee-for-service model.

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Pharma Marketing Network

NOVEMBER 20, 2024

For pharma, these ads are tailored to showcase treatments, educate healthcare professionals, or increase patient awareness. Patients and healthcare providers need timely, accurate information about medications. Social media : Facebook and LinkedIn offer tailored targeting for healthcare professionals and patients.

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Clarify Health

AUGUST 27, 2024

For most health systems, achieving strategic growth necessitates precise, data-driven insights that anticipate future needs and inform impactful decisions. Clarify Health’s advanced demand forecasting capabilities, embedded in the Clarify Atlas Platform®, empower healthcare organizations to navigate the future with a clear, strategic vision.

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Pharma Marketing Network

JANUARY 11, 2025

Imagine SEO as a roadmap guiding patients and healthcare professionals to the information they need about your products. Include branded drug names, trending healthcare terms, and specific conditions. Stay informed and adapt your strategies to maintain visibility. Tools like SEMrush or Google Keyword Planner can help.

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