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In the competitive world of pharmaceutical sales, effectively handling customer objections is crucial for success. 1 Salespeople often encounter various objections from healthcare professionals (HCPs) during the sales process, ranging from budget constraints to skepticism about the product’s efficacy. References: Guerra, K.
Introduction In today’s competitive business environment, sales professionals face the challenge of optimizing their time and resources to achieve success. In this competitive world of sales, especially in pharmaceuticals, the mantra “quality over quantity” holds true.
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