Competition Healthcare Provider White Paper 
Pharma Marketing Network
JANUARY 11, 2025
Educational Content for Patients and Providers: Publish blog posts, white papers, and infographics that address common questions and concerns. For instance, articles like How Stelara Works for Crohns Disease can establish authority and provide value. Why is SEO important in pharma marketing?
Pharma Marketing Network
DECEMBER 31, 2024
Pharma marketing executives face unique challenges like regulatory restrictions, stiff competition, and shifting consumer expectations. Are you targeting healthcare providers (HCPs), patients, or payers? Develop blogs, white papers, and videos that educate and engage.
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PM360
MAY 21, 2024
During the COVID-19 pandemic, pharma organizations built new digital and virtual channels to communicate with healthcare providers (HCPs) outside of their offices. The channels alone aren’t going to produce the desired uptick in engagement without content that’s customized for each channel and personalized for each provider.
Pharmaceutical Technology
JANUARY 6, 2023
The alleged actions violated the Hatch-Waxman Act, formally known as the “Drug Price Competition and Patent Term Restoration Act of 1984,” which allows generic manufacturers to market their generic versions of previously approved generic medications. These actions allegedly led to the extension of Novartis’ patents.
Salesforce
OCTOBER 10, 2024
Security and regulatory implications of digital transformation in healthcare As HLS organizations move quickly to innovate, they must also safeguard data, comply with regulations, and protect their systems from cyber threats. And in healthcare, data security is more than a technical issue — it’s about maintaining trust.
Pharma Marketing Network
DECEMBER 19, 2024
Demographics: Factors like age, gender, and socioeconomic status often determine healthcare decisions. Healthcare Providers: Key Influencers Physicians, nurses, and pharmacists are the gatekeepers of medical advice and treatment recommendations. What is audience targeting in pharma marketing?
Pharmaceutical Representative Training
OCTOBER 9, 2024
Introduction In today’s competitive business environment, sales professionals face the challenge of optimizing their time and resources to achieve success. In this competitive world of sales, especially in pharmaceuticals, the mantra “quality over quantity” holds true.
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