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EXPERT on Call: AI, Health Data, and Omnichannel

PM360

AI assists in analyzing patterns, while omnichannel strategies ensure that content reaches healthcare providers (HCPs) and patients at the most impactful moments. A robust customer relationship management (CRM) system with ML and AI capabilities is essential for managing and executing these automated efforts.

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15 Healthcare Marketing Strategies to Attract Today’s Healthcare Consumer

Healthcare Success

Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Hospitals, health systems, and medical practices must evolve to meet these changing needs to remain competitive or risk falling behind. Think of all the reasons someone might decide to switch healthcare providers: .

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Mastering the Art of Negotiation: Essential Skills for Medical Sales Professionals

Rep-Lite

In the competitive healthcare industry, where product differentiation may be minimal, effective negotiation skills can be the difference between securing a deal and losing out to a competitor.

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Choosing the Right Prospects: A Sales Rep’s Guide

Pharmaceutical Representative Training

Introduction In today’s competitive business environment, sales professionals face the challenge of optimizing their time and resources to achieve success. In this competitive world of sales, especially in pharmaceuticals, the mantra “quality over quantity” holds true.

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Navigating the Future of Medical Device Sales: Insights, Evolution, and Talent Acquisition Strategies

Rep-Lite

Moreover, we’ll shed light on the evolution of medical sales techniques and strategies, the impact of technology, and the importance of talent acquisition to thrive in this competitive domain. They serve as the primary link between healthcare providers and cutting-edge medical solutions.

Sales 52
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5 Trends in the Pharmaceutical Industry in 2021

Salesforce

Face-to-face interactions with healthcare providers or HCPs are declining. Transform the HCP relationship to combat the decline in face-to-face relationships. Drive business model transformation through omni-channel engagement with providers and payers. Trend 2: Evolved commercial strategies and models.

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How to Build a Healthcare Sales Machine

Rep-Lite

Building a Competitive Sales Strategy Crafting a competitive sales strategy is essential to thrive in the competitive healthcare market. Role of CRM Systems in Medical Sales Customer Relationship Management (CRM) systems play a crucial role in healthcare sales by organizing and managing customer information efficiently.