Pharma Marketing Network

DECEMBER 4, 2024

Marketing pharma has become a complex and competitive field, with companies vying for the attention of healthcare providers (HCPs), patients, and regulators alike. With the right strategies, you can rise above the competition and drive measurable success. The good news?

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Pharma Marketing Network

FEBRUARY 17, 2025

Introduction: In 2025, programmatic advertising will continue to redefine how pharmaceutical brands reach healthcare providers (HCPs) and patients. Programmatic advertising isnt just a toolits your competitive advantage in a crowded, highly regulated market. Heres how to measure success: 1.

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Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . Prescription refills. Patient verification. Elderly care.

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Close-Up CRM

JANUARY 21, 2025

Enhanced Data Analysis Pharma CRM systems generate vast amounts of data, including prescription trends, market access data, claims, and feedback from healthcare providers. This will help pharma companies stay ahead of the curve and maintain a competitive edge.

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Quantified

JANUARY 8, 2025

Try introducing friendly competition with knowledge-check games. Keep It Real with Clinical Focus The best commercial teams see themselves as partners to healthcare providers, working hand-in-hand with HCPs to improve patient outcomes. And please, break up those heavy science sessions!

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pharmaphorum

JANUARY 24, 2023

In this final instalment of IQVIA EMEA Thought Leadership’s Nine for 2023 three-part series, focusing on issues that will change the direction of healthcare and the pharmaceutical industry this year, three key competitive issues for pharmaceutical companies in 2023 are assessed.

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Clarify Health

DECEMBER 21, 2021

No surprise billing: A breakdown of the key requirements and deadlines in the No Surprises Act The No Surprises Act aims to protect patients from receiving “surprise” (or unexpected) medical bills from a healthcare provider or facility after inadvertently receiving care from an out-of-network provider.

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European Pharmaceutical Review

NOVEMBER 8, 2022

In the current US Congressional session, Congress has focused heavily on legislation directed at reducing prescription drug prices. The new law will also require drug manufacturers to pay rebates to Medicare if they increase drug prices faster than consumer inflation. Measuring and rating biosimilar access.

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PM360

NOVEMBER 13, 2023

Let’s get to the point: It’s time for pharma marketers and their media agencies to look beyond the “usual suspects” for new ways and new media partners to reliably deliver educational and promotional messages to healthcare providers (HCPs) specifically when they are in an action mindset.

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LEVO Health

JULY 15, 2024

This growth presents a significant opportunity for healthcare organizations and businesses, but it also means the market is becoming increasingly saturated. Expand Service Offerings Providing a holistic approach to weight management and diabetes care can set your GLP-1 program apart.

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LEVO Health

MAY 10, 2023

Federal Food, Drug, and Cosmetic Act (FD&C) The FD&C Act regulates the marketing and promotion of prescription drugs, medical devices, and other healthcare products. Elevate Your Healthcare Marketing Strategy with Levo Health’s Expertise Interested in learning more about how to navigate healthcare marketing challenges?

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Pharma Marketing Network

DECEMBER 19, 2024

Picture the industry as a vast chessboard, with pharma brands making calculated moves to stay competitive while adapting to constant change. Roches marketing relies heavily on education, helping healthcare providers and patients understand the value of diagnostic tools alongside treatment.

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pharmaphorum

JANUARY 22, 2023

In recent years, pharma companies have invested heavily in their healthcare provider (HCP) portals, along with other digital solutions, to account for the reduction in face-to-face time between reps and HCPs during and post-pandemic. Conversely, non-promotional content means neutral and primarily informative — a ‘no-sell’ strategy.

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Healthcare Success

MAY 9, 2022

We know that today's healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . Prescription refills. Patient verification. Drug information .

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Nixon Gwilt Law

JUNE 24, 2024

Companies that proactively address these aspects create a foundation for sustainable growth and competitive advantage in the digital health ecosystem. Instead of limiting themselves under a prescription-based model, founders should explore alternative revenue streams.

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Nixon Gwilt Law

JUNE 24, 2024

Companies that proactively address these aspects create a foundation for sustainable growth and competitive advantage in the digital health ecosystem. Instead of limiting themselves under a prescription-based model, founders should explore alternative revenue streams.

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Rep-Lite

NOVEMBER 14, 2023

Success in medical sales requires resilience, adaptability, and the ability to build lasting relationships with healthcare professionals. It’s a competitive field, but for those who excel, it can be a fulfilling and financially rewarding career with uncapped commission bonus opportunities.

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Contrarian Sales Techniques

NOVEMBER 19, 2024

On the other hand, original manufacturers often face tough competition, as the market becomes flooded with alternatives. Meanwhile, generic reps focus on price and accessibility, making their pitch to healthcare providers and patients alike. For pharma sales reps, this shift changes the conversation.

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eMediWrite

FEBRUARY 2, 2022

You’ll be the vital link between medical and pharmaceutical firms and healthcare providers as a Medical Sales Representative. You’ll learn about the customer’s wants and then market the relevant benefits of your products to get them to commit to changing their prescription behaviours.

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Medico Reach

AUGUST 28, 2024

Gen AI-powered chatbots help in speeding up the processes of client registration, routing and scheduling, dealing with frequently asked questions (FAQs) and information technology (IT) helpdesk ticketing, and giving out information on prescriptions and refills. Providers can improve on building trust for their clients to use AI.

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Pharmaceutical Representative Training

JANUARY 29, 2025

These high prices are the result of multiple factors: theyre derived from living organisms making them sensitive and complex for both manufacturers and patients, research requires advanced technology to test for safety and effectiveness, and theyre in high demand without much competition.

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Rep-Lite

FEBRUARY 23, 2024

As a pharmaceutical sales rep, you undergo a rigorous training program, develop strong relationships with healthcare professionals, and work tirelessly to meet sales targets. You also deal with the challenges of an ever-changing industry landscape, including stiff competition from generic drugs and strict regulation policies.

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Rep-Lite

DECEMBER 7, 2023

Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. While not always mandatory, having a degree can enhance your competitiveness.

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Nixon Gwilt Law

APRIL 28, 2022

While I’m witnessing the phenomena of healthcare technology companies becoming tech-enabled healthcare providers, not all companies choose to do so, and other models are constantly emerging. If their products require a prescription, they will partner with providers, but they do not hold themselves out as healthcare providers.

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Rep-Lite

JANUARY 3, 2024

Medical sales is the field of selling medical products and services to healthcare providers, such as hospitals, doctors, and clinics. Medical sales representatives typically work for pharmaceutical companies, medical device manufacturers, or healthcare service providers. The competitive atmosphere can get pretty intense.

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Rep-Lite

JUNE 28, 2023

By leveraging your sales acumen, communication skills, and genuine passion for making a difference, you can be the bridge that connects healthcare providers with life-saving innovations. Generally, entry-level positions offer competitive base salaries with the opportunity to earn significant bonuses or commissions based on performance.

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Contrarian Sales Techniques

DECEMBER 5, 2023

Did you know that a well-trained pharmaceutical sales rep can be the driving force behind a healthcare provider's decision-making process? Training focused heavily on face-to-face interactions, with an emphasis on building relationships with healthcare providers. That’s right. But it wasn't just about being personable.

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Referral MD

MAY 4, 2022

It seeks to optimize the way we establish and nurture meaningful and sustainable relationships in efforts to enhance patient experience, improve population health, reduce costs and improve the work life of healthcare providers – ultimately leading to increased trust in and loyalty to the organization. Enhance patient experience.

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Rep-Lite

MARCH 21, 2024

Medical sales representatives are healthcare professionals who promote medical equipment, pharmaceuticals, or services to hospitals, clinics, and physicians. They act as a bridge between their company and healthcare providers, educating them on the benefits of their products and persuading them to adopt them in their practice.

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PM360

NOVEMBER 21, 2022

One way to achieve this is putting the focus back on market research, such as customer satisfaction surveys and market surveys, to understand the evolving needs and barriers for consumers and healthcare providers. The brands that can adapt the fastest and be the most valuable to the user will stand out in the growing competitive space.

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Cadensee

JULY 20, 2021

Giving them input and sharing stuff that happens outside the Ministry of Health view, and tries to help them on strategic decisions on process, on gauging out what would the industry think, what would the healthcare providers think. But in terms of Israel as a competitive advantage, I think data is much more than just good technology.

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Pharmaceutical Technology

JANUARY 6, 2023

The alleged actions violated the Hatch-Waxman Act, formally known as the “Drug Price Competition and Patent Term Restoration Act of 1984,” which allows generic manufacturers to market their generic versions of previously approved generic medications. These actions allegedly led to the extension of Novartis’ patents.

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Pharma Marketing Network

FEBRUARY 17, 2025

Whether youre launching a new drug or building brand loyalty, these insights will keep you competitive. Gain Competitive Insights: Stay ahead by tracking how brands like Humira and Keytruda dominate their markets. In a competitive industry where trust is everything, staying informed and adaptable is your greatest advantage.

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Pharmaceutical Technology

MARCH 16, 2023

The laws proposed in several bills range in their potential influence; from restricting the prescription of gender-affirming drugs to criminalising the use of such drugs to allowing states to pursue lawsuits against parents who allow children to access such treatments. Generally, individuals first take on social gender-affirmation changes.

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