Clarify Health

AUGUST 20, 2024

Within healthcare, harnessing data effectively is crucial for any organization striving to deliver exceptional patient care, drive operational efficiency, and remain competitive. By leveraging a more robust dataset, healthcare organizations can strengthen their care networks and improve provider coordination.

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Healthcare Provider Healthcare Healthcare Networking 52

MedCepts

NOVEMBER 7, 2017

Therefore, the first thing to consider when selling to physicians is that your product, device or service is safe. Physicians Seek Evidence based information. When selling to physicians, the physician will weigh it against their current medical knowledge. Know Your Competition.

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Physicians Medical sales reps Doctors Medical sales 52

Rep-Lite

APRIL 3, 2024

The medical sales industry plays a crucial role in connecting healthcare providers with innovative medical products and technologies. While the goal is ultimately to improve patient outcomes, the competitive nature of the industry can sometimes lead to ethical dilemmas. Respecting Time Constraints: Physicians have limited time.

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Ethics Medical sales Competition Sales 52

Clarify Health

SEPTEMBER 5, 2023

Provider networks are the primary tool for health plans to attract and retain new members while optimizing returns. When evaluating network performance, health plans tend to use provider benchmarks that equate low cost with high performance. This makes network design a key factor in any member retention strategy. to 30% of the time.

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Networking Healthcare Provider Healthcare Healthcare 52

Clarify Health

JULY 5, 2023

In June of 2023, Physician Liaisons from around the country came together at the American Association of Physician Liaisons annual conference in Denver, Colorado. They outlined a number of ways that their collaboration led to optimized physician outreach and increased referral volume.

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Physicians Medicine Networking Healthcare 52

Pharma Marketing Network

MARCH 17, 2025

Introduction In todays competitive pharmaceutical landscape, marketing strategies must evolve to meet changing customer expectations. With healthcare providers (HCPs) and patients engaging across multiple digital and offline touchpoints, pharma brands that fail to adapt risk losing valuable market share.

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Marketing CRM Pharma Patients 59

Healthcare Success

MAY 24, 2022

Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Hospitals, health systems, and medical practices must evolve to meet these changing needs to remain competitive or risk falling behind. Think of all the reasons someone might decide to switch healthcare providers: .

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Healthcare Healthcare Marketing Physicians 102

PM360

MAY 25, 2023

ChatGPT is poised to revolutionize the pharmaceutical industry by providing innovative communication and marketing strategies. Enriching Real-Time Communication AI-powered chatbots can help pharma marketers offer healthcare practitioners guidance on products and to make informed decisions about medications for their patients.

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Marketing Pharma Healthcare Provider Healthcare 98

Healthcare Success

DECEMBER 6, 2022

In this blog, I share nine healthcare marketing trends you need to embrace in 2023 to remain competitive in today’s ever-changing healthcare marketplace. 9 Healthcare Marketing Trends 2023. Competition from Retail and Telehealth Disruptors Continues to Intensif y. Consumer-First Content is Essential.

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Nixon Gwilt Law

JULY 11, 2022

Every summer when the Centers for Medicare and Medicaid Services (“CMS”) releases the Medicare Physician Fee Schedule Proposed Rule (the “Proposed Rule”), the Nixon Gwilt Law (“NGL”) team excitedly opens the two-thousand-something-page PDF and immediately keys “ctrl+F” (or command+F for us Mac users) to jump to our most anticipated section(s).

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Physicians Management Healthcare Provider Patients 52

Pharma Marketing Network

MARCH 24, 2025

However, the healthcare landscape is no longer static. To stay competitive, teams must reframe their approach to brand storytelling, targeting, and value delivery. Key Trends Disrupting Healthcare Marketing To stay ahead, pharma marketers must recognize the industry trends reshaping the field.

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Pharmaceutical Representative Training

MARCH 17, 2025

Depending on their area of expertise or prior involvement, healthcare providers may receive individualized study summaries, clinical trial data, and educational materials. Early on in the process, interact with consumers and estimate the possible long-term benefits your product may provide using predictive analytics.

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Scott’s Directories

AUGUST 13, 2024

The BC Physician Directory significantly bridges this gap, ensuring patients can easily find the right healthcare provider. Location-Based Search: The directory allows patients to search for doctors based on proximity, making it convenient to find nearby healthcare providers.

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Referral MD

DECEMBER 6, 2024

They may be limited to providers within their insurance network or unsure about the costs of treatments until after the fact. Fortunately, technology is bridging this gap, empowering patients to take a more active role in healthcare. Photo by stevepb on Pixabay Top Benefits of Improving Patient Access 1.

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Healthcare Healthcare Patients Healthcare Provider 87

Pharma Marketing Network

APRIL 3, 2025

Fortunately, a cross-platform strategy provides just that. Pharma campaigns often focus on metrics like physician engagement, formulary awareness, and patient opt-ins. Are you capturing NPI data from healthcare providers? Defining these KPIs early allows marketers to set up consistent tracking across platforms.

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Pharma Marketing Networking Leads 52

Scott’s Directories

JULY 13, 2022

The B2B healthcare market, in particular, is extremely competitive. Identify Your Potential Leads/Customers Increasing your profitability and popularity in a competitive market can be achieved if you figure out who are your potential clients. But these days, most healthcare providers access information through in internet.

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Healthcare Healthcare Marketing Physicians 52

Scott’s Directories

JULY 7, 2022

The healthcare industry, as a result of immense interest and competition, has undergone a massive digital transformation in recent years. If you are a part of the healthcare industry, using the following marketing trends will significantly help you win the race against your competitors.

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Marketing Healthcare Healthcare Physicians 52

Scott’s Directories

JULY 21, 2022

Several software companies compete to provide medical facilities with cutting-edge software to improve patient and client care quality. Medical software caters to the needs of healthcare providers by allowing them to schedule medical appointments, create a medical database , and use in-built diagnostic and equipment planning software.

Medical 52

Medical Marketing Healthcare Provider Doctors 52

Quantified

JANUARY 8, 2025

There’s nothing like hearing directly from the physicians your teams will be engaging with. Try introducing friendly competition with knowledge-check games. Keep It Real with Clinical Focus The best commercial teams see themselves as partners to healthcare providers, working hand-in-hand with HCPs to improve patient outcomes.

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Training Sales Education Patients 52

LEVO Health

SEPTEMBER 14, 2023

In a healthcare landscape that’s more diverse than ever, the concept of one-size-fits-all is increasingly outdated. Physicians and other healthcare providers (HCPs) come from various disciplines, each with unique preferences, requirements, and pain points.

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Marketing Healthcare Provider Physicians Healthcare 52

Pharmaceutical Representative Training

JANUARY 8, 2025

[1] How can mastering pharmacology give sales reps a competitive advantage when meeting with prospective HCPs? Pharmacology Knowledge in Action: Real-World Scenarios for Sales Rep Success In a hypothetical scenario, a pharmaceutical sales rep is discussing a new drug with a physician.

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Medico Reach

AUGUST 28, 2024

Use of Gen AI in Different Healthcare Organizations Gen AI is used according to the size and structure of the healthcare establishment it is present in. Lets look at the different ways it is used by private payers, hospitals and physician groups. Their role is to record and thus generate summarized clinical notes.

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Healthcare Healthcare Physicians Pharmaceutical products 52

Clarivate

APRIL 24, 2023

The drug store entered the retail clinic business in summer 2006 by acquiring Minneapolis-based MinuteClinic, an already-established chain of retail-based healthcare clinics with many locations inside CVS pharmacies. In January 2023, VillageMD acquired Summit Health for $8.9 billion (with investments from Cigna’s Evernorth subsidiary).

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Healthcare Healthcare Marketing Physicians 89

PM360

MAY 21, 2024

CTV also enables the application of data-driven strategies, allowing healthcare providers to deliver more personalized messaging, versus linear TV, to resonate with consumers. Some of the key advantages of CTV include its cost-effective and targeted approach, making it a more accessible offering for healthcare providers versus linear.

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Media Healthcare Healthcare Marketing 105

PM360

JUNE 29, 2022

However, patient uptake hasn’t matched rising market competition. They are misunderstood, misjudged, misdiagnosed, and mistreated by their friends, families, spouses, colleagues, co-workers, employers, and physicians.”. Those living with this disabling disease often find themselves and their disease stigmatized,” Dr. Newman says.

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Prescription Patients Pharma Doctors 98

PM360

APRIL 22, 2024

From important changes to engaging physicians to finding out how new technologies will help address HCPs education needs, hear what our specialist had to say. What do you think are the most important changes to engaging physicians our industry needs to keep in mind now? The first being more message volume and less relevance.

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Education Physicians Healthcare Healthcare 59

pharmaphorum

OCTOBER 6, 2022

Today’s oncology launch landscape is highly saturated and competitive, cumulatively presenting significant challenges, particularly for small and emerging companies to gain traction with medical and scientific communications that inform key stakeholders about their oncology therapies. It is even more challenging for patients.

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Education Healthcare Provider Physicians Patients 52

Healthcare Success

DECEMBER 22, 2022

Your CEO expects you to be a graphic designer, writer, web developer , videographer, social media guru, online advertising expert , SEO expert , traditional media buyer, content marketer , brand expert , physician liaison , and PR person.". But hospitals, medical groups, and larger physician practices have higher demands and expectations.

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Marketing Healthcare Healthcare Media 59

Scott’s Directories

OCTOBER 19, 2022

One of the most competitive industries in the United States is healthcare. government reveal that in 2019, spending on healthcare increased to about $3.8 But despite the success recorded in the healthcare industry, it’s often tough for many B2B healthcare marketers to get into. Statistics from the U.S.

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Healthcare Healthcare Marketing Media 52

Clarify Health

AUGUST 20, 2024

Within healthcare, harnessing data effectively is crucial for any organization striving to deliver exceptional patient care, drive operational efficiency, and remain competitive. By leveraging a more robust dataset, healthcare organizations can strengthen their care networks and improve provider coordination.

Healthcare 52

Healthcare Healthcare Networking Healthcare Provider 52

Clarify Health

DECEMBER 21, 2021

No surprise billing: A breakdown of the key requirements and deadlines in the No Surprises Act The No Surprises Act aims to protect patients from receiving “surprise” (or unexpected) medical bills from a healthcare provider or facility after inadvertently receiving care from an out-of-network provider.

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Healthcare Healthcare Networking Healthcare Provider 52

Pharmaceutical Representative Training

JANUARY 29, 2025

These high prices are the result of multiple factors: theyre derived from living organisms making them sensitive and complex for both manufacturers and patients, research requires advanced technology to test for safety and effectiveness, and theyre in high demand without much competition.

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Marketing Healthcare Healthcare Physicians 52

Clarify Health

FEBRUARY 27, 2024

These are all examples of how AI can help improve operational efficiency by reducing the time and resources spent on non-clinical activities, allowing healthcare providers to focus more on patient care. Greater patient satisfaction leads to higher retention rates — always a competitive advantage in a crowded healthcare market.

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Healthcare Healthcare Healthcare Provider Patients 52

Pharmaceutical Representative Training

JANUARY 11, 2021

Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product.

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Pharmaceutical Sales Pharma sales reps Sales Pharmaceutical 52

Rep-Lite

JANUARY 11, 2024

A Clinical sales specialist in medical sales is a professional in the healthcare industry who plays a crucial role in promoting and selling medical and healthcare products or services to healthcare providers, such as hospitals, clinics, and private practices.

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Sales Healthcare Healthcare Medical sales 52

Pharmaceutical Representative Training

OCTOBER 20, 2021

Pharmaceutical sales reps play a vital role in the supply chain of healthcare products, and they act as a strong link between final consumers and suppliers. Pharmaceuticals sales representatives are workers in the pharma industry saddled with the responsibility of educating healthcare providers.

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Scott’s Directories

APRIL 30, 2022

The healthcare industry is pretty competitive, recording massive growth yearly. The spending in the healthcare industry increases by millions of dollars every year. Based on this, some B2B healthcare marketers may find it challenging to get the traction they need. These social platforms allow B2B marketers to run ads.

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