Clarify Health

JULY 11, 2024

As health plans seek innovative strategies to enhance their service offerings and improve financial performance, the integration of telemedicine into their networks emerges as a pivotal solution. Long wait times can be frustrating for patients, but telemedicine can facilitate quick and easy access to healthcare. in 2019 to 86.5%

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Pharma Marketing Network

OCTOBER 7, 2024

In the fiercely competitive pharmaceutical industry, effective brand positioning is crucial for marketers striving to distinguish their products and services. Pharma marketers must consider various factors, such as regulatory constraints, target audience needs, and the competitive landscape, to effectively position their brands.

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Clarify Health

FEBRUARY 8, 2022

Moreover, health plans will be utilizing the increased pricing and performance insights for network design and negotiations. As a result, healthcare providers and systems will need to leverage rate intelligence to ensure market and financial competitiveness for favorable negotiations.

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Pharma Marketing Network

OCTOBER 14, 2024

By leveraging influencer networks, pharmaceutical brands can effectively convey their messages, promote their products, and ultimately improve patient outcomes. This unique dynamic allows pharma companies to reach specific niches, such as patients with rare diseases or healthcare providers specializing in particular fields.

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Pharma Marketing Network

OCTOBER 23, 2024

It’s about knowing what the market wants, understanding your competition, and predicting the next trend before it happens. Whether you’re launching a new drug or competing with established brands like Humira or Jardiance , market research provides the insights you need to succeed. That’s where competitive analysis comes in.

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Referral MD

DECEMBER 6, 2024

Yet in healthcare, one of the most critical services, patients often face barriers to access and information. They may be limited to providers within their insurance network or unsure about the costs of treatments until after the fact. Photo by stevepb on Pixabay Top Benefits of Improving Patient Access 1.

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Pharma Marketing Network

JULY 12, 2023

The pharmaceutical industry is facing a number of challenges, including increasing competition, rising costs, and changing regulations. They can also build stronger relationships with patients and healthcare providers. They can also build stronger relationships with patients and healthcare providers.

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Scott’s Directories

AUGUST 13, 2024

The BC Physician Directory significantly bridges this gap, ensuring patients can easily find the right healthcare provider. Location-Based Search: The directory allows patients to search for doctors based on proximity, making it convenient to find nearby healthcare providers.

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Pharma Marketing Network

DECEMBER 4, 2024

As we approach 2025, emerging trends are reshaping how the industry engages with patients and healthcare providers. With advancements in technology, increasing competition, and changing patient expectations, pharma marketers need to stay ahead of the curve. Patient-Centric Marketing Patients want to feel heard.

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Clarify Health

DECEMBER 21, 2021

No surprise billing: A breakdown of the key requirements and deadlines in the No Surprises Act The No Surprises Act aims to protect patients from receiving “surprise” (or unexpected) medical bills from a healthcare provider or facility after inadvertently receiving care from an out-of-network provider.

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Contrarian Sales Techniques

JANUARY 30, 2023

However, it's worth noting that the industry is becoming more competitive as the market becomes saturated with sales representatives, and with more scrutiny on pricing and reimbursement, the industry is becoming harder to navigate and close deals. Build a strong network : Networking is key in any industry, but especially in medical sales.

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Healthcare Success

MAY 24, 2022

Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Hospitals, health systems, and medical practices must evolve to meet these changing needs to remain competitive or risk falling behind. Think of all the reasons someone might decide to switch healthcare providers: .

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Pharma Marketing Network

NOVEMBER 20, 2024

For pharma, these ads are tailored to showcase treatments, educate healthcare professionals, or increase patient awareness. Patients and healthcare providers need timely, accurate information about medications. Key options include: Google Display Network : Vast reach with advanced targeting.

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Clarify Health

OCTOBER 17, 2023

Leveraging outcomes data for quality improvement Payers can leverage outcomes data as a valuable tool to assess the quality of care provided by healthcare providers in their network. Provider network management Outcomes data also empowers health plans to build and maintain a network of high-quality providers.

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Pharma Marketing Network

NOVEMBER 23, 2024

From AI-powered insights to the rise of precision medicine, new trends are reshaping the way we connect with patients and healthcare providers. Pharma research provides the data and insights needed to create targeted campaigns. Marketers can use RWE to craft messages that resonate with both healthcare providers and patients.

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Pharma Marketing Network

OCTOBER 26, 2020

3 Ways Pharma Can Guarantee Competitive Cybersecurity. It is well-known that the healthcare sector has been late to the game where technology is concerned. The post Top Considerations for Data Protection and Cybersecurity within the Pharmaceutical Industry appeared first on Pharma Marketing Network. Data Management Efficiency.

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Clarify Health

AUGUST 20, 2024

Within healthcare, harnessing data effectively is crucial for any organization striving to deliver exceptional patient care, drive operational efficiency, and remain competitive. By leveraging a more robust dataset, healthcare organizations can strengthen their care networks and improve provider coordination.

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Contrarian Sales Techniques

MAY 17, 2024

As a male rep entering this competitive field, I felt the pressure to absorb every bit of information and perfect my pitch to stand out. We were drilled on the science behind our medications, their benefits, potential side effects, and the competitive landscape. Their training centered more on market competition and cost-efficiency.

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Training Pharmaceutical Ethics Healthcare Provider 52

eMediWrite

NOVEMBER 22, 2024

Investigate unmet patient needs by gathering insights directly from patients and healthcare providers through surveys and focus groups. First, ensure your product’s market entry strategy is carefully planned, taking into account the competitive landscape, pricing, distribution, and regulatory approvals.

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Clarify Health

NOVEMBER 29, 2022

As economic purchasing power and decision-making increasingly fall within the hands of patients, and as non-traditional healthcare providers, like Amazon and Walmart, push care into retail experiences, healthcare consumers are becoming more selective, and some may be more willing to “shop around” for health services.

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pharmaphorum

JANUARY 24, 2023

In this final instalment of IQVIA EMEA Thought Leadership’s Nine for 2023 three-part series, focusing on issues that will change the direction of healthcare and the pharmaceutical industry this year, three key competitive issues for pharmaceutical companies in 2023 are assessed. Medicines manufacturing is energy intensive.

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Clarivate

APRIL 24, 2023

After Walgreens upped its ownership stake in the primary-care company VillageMD from 30 to 63 percent and then announced plans to operate 1,000 clinics by 2027, the writing was on the wall: to stay competitive and manage costs in CVS’ newly integrated Aetna plan, CVS could benefit by making a larger bid for primary care of its own.

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Healthcare Healthcare Marketing Physicians 89

LEVO Health

MARCH 4, 2024

With a diverse group of professionals within the healthcare industry, reaching and resonating with each HCP requires a tailored approach. It is essential to conduct thorough research and gather insights on healthcare providers to break through the clutter and deliver a relevant message.

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Pharma Marketing Network

DECEMBER 31, 2024

Pharma marketing executives face unique challenges like regulatory restrictions, stiff competition, and shifting consumer expectations. Are you targeting healthcare providers (HCPs), patients, or payers? So, how can you build trust, boost brand awareness, and still drive sales?

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Clarivate

DECEMBER 6, 2022

In a fiercely competitive U.S. healthcare provision landscape, integrated delivery networks, or IDNs, are differentiating their offerings by adding outpatient treatment centers, pursuing National Cancer Institute designations and investing in value-based care. Christopher Silva, Senior Healthcare Research Analyst.

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Impetus Digital

JUNE 17, 2024

However, more and more companies are realizing the benefits of VR/AR for teaching healthcare providers (HCPs) about complex biological processes and novel drug classes’ mechanisms of action. We will definitely see more VR/AR medical education solutions in the years to come!

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Rep-Lite

FEBRUARY 28, 2024

Role of Advanced Certifications in Medical Sales Advanced certifications play a multifaceted role in medical sales, offering enhanced expertise, credibility, and trust, a competitive advantage, adherence to compliance and ethical standards, career advancement opportunities, and a commitment to continuous professional development.

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Rep-Lite

JANUARY 11, 2024

A Clinical sales specialist in medical sales is a professional in the healthcare industry who plays a crucial role in promoting and selling medical and healthcare products or services to healthcare providers, such as hospitals, clinics, and private practices.

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Clarify Health

JUNE 30, 2022

Many healthcare providers lack the trusted insights they need to make fast, strategic decisions that will future-proof their system against increasing competition and changing consumer demands. New volume growth, patient retention, and service line expansion are key levers of focus.

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Networking Marketing Healthcare Provider Prospecting 52

Clarify Health

JUNE 30, 2022

Many healthcare providers lack the trusted insights they need to make fast, strategic decisions that will future-proof their system against increasing competition and changing consumer demands. New volume growth, patient retention, and service line expansion are key levers of focus.

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Networking Marketing Healthcare Provider Prospecting 52

Pharma Marketing Network

NOVEMBER 1, 2024

From digital transformation and personalized marketing to compliance and competition, the upcoming years will demand flexibility and innovative thinking. Increased Competition from New Entrants The pharma industry is no longer limited to big names. So, what will be the top challenges in 2025, and how can pharma marketers tackle them?

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MedCepts

NOVEMBER 7, 2017

Know Your Competition. In the event that all these factors are even in the playing field between you and your competition, there are other ways to strengthen your relationship with your physician and thus ensure your sales. There are many competing products and competing representatives as well. So is efficacy and ease of application.

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Clarify Health

JUNE 30, 2023

The rule aims to protect patients by establishing rules for out-of-network care and promoting transparency in healthcare pricing. Its provisions are designed to prevent patients from being caught off guard by exorbitant bills and provide avenues for resolving billing disputes. In the U.S., To help remedy this problem, the U.S.

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Pharma Marketing Network

MAY 3, 2023

Digital marketing provides a range of innovative tools and techniques for reaching and engaging patients, healthcare providers, and other key decision-makers. Please always check and confirm with your own sources, and always consult with your healthcare professional when seeking medical treatment. References: 1.

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Rep-Lite

MAY 10, 2024

The rise of telehealth is altering the way healthcare is delivered, and medical sales are following suit. The proliferation of telehealth solutions has led to a significant rise in virtual sales interactions and consultations, with healthcare providers and decision-makers embracing remote communication channels.

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Pharma Marketing Network

OCTOBER 17, 2024

In an increasingly competitive pharmaceutical landscape, the significance of healthcare branding has never been more pronounced. This article delves into the essence of healthcare branding and explores strategic approaches for pharma marketing, emphasizing the importance of digital platforms and the measurement of branding impact.

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Pharma Marketing Network

DECEMBER 19, 2024

Picture the industry as a vast chessboard, with pharma brands making calculated moves to stay competitive while adapting to constant change. Roches marketing relies heavily on education, helping healthcare providers and patients understand the value of diagnostic tools alongside treatment.

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