Pharma Marketing Network

MARCH 24, 2025

To stay competitive, teams must reframe their approach to brand storytelling, targeting, and value delivery. That includes planning for the next privacy policy shift, being nimble with content personalization, and preparing for media fragmentation across emerging platforms. What platforms can support agile healthcare marketing?

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LEVO Health

AUGUST 8, 2023

Social media has become an integral part of our daily lives, influencing everything from personal connections to business strategies. However, social media in healthcare is playing a transformative role, reshaping how healthcare providers connect with patients and market their services.

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Contrarian Sales Techniques

JANUARY 23, 2023

As a pharmaceutical sales representative, the primary focus is often thought to be on selling products to healthcare providers. This can lead to more effective sales and better relationships with healthcare providers.

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Pharmaceutical Sales Competition Sales Marketing 52

Pharma Marketing Network

MARCH 13, 2025

Those who adapt early will gain a competitive advantage in the evolving regulatory landscape. Expanding into Programmatic and Digital Advertising A pharma ad ban on TV would accelerate the industry’s shift toward programmatic advertising, social media, and paid search campaigns. Digital Marketing as a Primary Alternative 1.

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Pharma Marketing Network

DECEMBER 4, 2024

Marketing pharma has become a complex and competitive field, with companies vying for the attention of healthcare providers (HCPs), patients, and regulators alike. With the right strategies, you can rise above the competition and drive measurable success. Read more about social media strategies at Pharma Marketing.

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Pharma Marketing Network

JANUARY 11, 2025

With competition intensifying and regulations becoming stricter, crafting impactful campaigns requires both creativity and precision. Understanding Your Audience: Different audiencespatients, healthcare professionals, or payersrequire tailored messages. How can you ensure your strategy stands out? While the U.S.

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Pharma Marketing Network

OCTOBER 7, 2024

In the fiercely competitive pharmaceutical industry, effective brand positioning is crucial for marketers striving to distinguish their products and services. Pharma marketers must consider various factors, such as regulatory constraints, target audience needs, and the competitive landscape, to effectively position their brands.

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LEVO Health

MAY 23, 2023

In the dynamic world of healthcare marketing, understanding your audience and optimizing your strategies are key to staying ahead of the competition. Practices can use healthcare data analytics to gain insights that can transform their marketing efforts in the digital age.

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Pharma Marketing Network

DECEMBER 31, 2024

Pharma marketing executives face unique challenges like regulatory restrictions, stiff competition, and shifting consumer expectations. Are you targeting healthcare providers (HCPs), patients, or payers? Leverage SEO, social media, and programmatic advertising to engage your audience.

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Pharma Marketing Network

OCTOBER 23, 2024

It’s about knowing what the market wants, understanding your competition, and predicting the next trend before it happens. Whether you’re launching a new drug or competing with established brands like Humira or Jardiance , market research provides the insights you need to succeed. That’s where competitive analysis comes in.

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PM360

MAY 21, 2024

Other channels, like social media, present a fantastic investment opportunity for clients interested in lean-in engagement, especially platforms like YouTube, Instagram, or TikTok that offer vertical video experiences that are phenomenally popular right now across patient demographics. So what should clients do?

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PM360

NOVEMBER 13, 2023

Improving healthcare and patient outcomes requires that stakeholders communicate and collaborate, and GoodRx is one of the few places where providers, patients, and pharma can connect every single day. Reason 5: GoodRx HCP Media Solutions Are NEW How can “new” solutions already have an audience of nearly a million HCPs?

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PM360

MAY 25, 2023

ChatGPT is poised to revolutionize the pharmaceutical industry by providing innovative communication and marketing strategies. Enriching Real-Time Communication AI-powered chatbots can help pharma marketers offer healthcare practitioners guidance on products and to make informed decisions about medications for their patients.

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Pharma Marketing Network

FEBRUARY 17, 2025

In todays competitive market, where digital strategies and patient-centric approaches are essential, having an expert partner is more critical than ever. A pharmaceutical marketing company does more than run adsit builds connections between your brand, healthcare providers (HCPs), and patients.

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Evolve Your Success

FEBRUARY 26, 2025

35:11 – Andy (Guest) think sales training is, in healthcare, maybe a little bit more immune to economic ups and downs, because people get sick, unfortunately, and people need service and care, and healthcare can be somewhat resilient through an economic downturn. With social media, I mean, it’s become critical.

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Pharma Marketing Network

JULY 12, 2023

The pharmaceutical industry is facing a number of challenges, including increasing competition, rising costs, and changing regulations. PGC is content that is created by patients themselves, such as blogs, videos, and social media posts. They can also build stronger relationships with patients and healthcare providers.

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Healthcare Success

MAY 24, 2022

Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Hospitals, health systems, and medical practices must evolve to meet these changing needs to remain competitive or risk falling behind. Think of all the reasons someone might decide to switch healthcare providers: .

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Healthcare Success

OCTOBER 30, 2023

Here are a few things to consider when building your local multilocation marketing plan : Competitive situation —analyze the strengths and weaknesses of competitors in each area Facility —highlight the unique features that set your services apart (e.g., It can also provide measurable ROI, a valuable metric for your marketing strategy.

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Close-Up CRM

JANUARY 21, 2025

Enhanced Data Analysis Pharma CRM systems generate vast amounts of data, including prescription trends, market access data, claims, and feedback from healthcare providers. AI-Powered Chatbots AI-driven chatbots will become integral to CRM systems, providing instant support to sales teams and customers.

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Impetus Digital

JUNE 17, 2024

However, more and more companies are realizing the benefits of VR/AR for teaching healthcare providers (HCPs) about complex biological processes and novel drug classes’ mechanisms of action. In addition, intellectual property infringement is a growing problem on social media.

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Pharma Marketing Network

FEBRUARY 17, 2025

Introduction: In 2025, programmatic advertising will continue to redefine how pharmaceutical brands reach healthcare providers (HCPs) and patients. Programmatic advertising isnt just a toolits your competitive advantage in a crowded, highly regulated market. Social Media: Sync programmatic campaigns with LinkedIn to target HCPs.

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Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . paid search ads, posters, flyers, email, social media, etc.)

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Pharma Marketing Network

JANUARY 7, 2025

Whether it’s leveraging new digital tools or understanding regulatory shifts, keeping pace is key to staying competitive. Because that’s where the audience ispatients, healthcare providers, and stakeholders all spend significant time online. What role do social media platforms play in pharma marketing?

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Pharma Marketing Network

OCTOBER 25, 2024

Why Digital Marketing is Essential in Pharma In a highly competitive and regulated industry, digital marketing is crucial for connecting with audiences and staying relevant. As patients become more digitally savvy, pharmaceutical companies can reach them where they are: on social media, search engines, and healthcare websites.

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LEVO Health

MARCH 4, 2024

With a diverse group of professionals within the healthcare industry, reaching and resonating with each HCP requires a tailored approach. It is essential to conduct thorough research and gather insights on healthcare providers to break through the clutter and deliver a relevant message.

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eMediWrite

JUNE 22, 2023

Your pharmaceutical firm can gain a competitive edge, boost sales, and develop brand loyalty by using effective product positioning. Conduct market research : Market research can be used to determine the client wants that the product can satisfy as well as the competitive environment.

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Scott’s Directories

JULY 7, 2022

The healthcare industry, as a result of immense interest and competition, has undergone a massive digital transformation in recent years. If you are a part of the healthcare industry, using the following marketing trends will significantly help you win the race against your competitors.

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Healthcare Success

DECEMBER 22, 2022

Your CEO expects you to be a graphic designer, writer, web developer , videographer, social media guru, online advertising expert , SEO expert , traditional media buyer, content marketer , brand expert , physician liaison , and PR person.". The competition is fierce, and you need a competitive edge. I said, "Let me guess.

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Pharma Marketing Network

MAY 3, 2023

The industry has embraced new technologies and innovative strategies to reach a wider audience and stay ahead of the competition. Digital Transformation Digital technologies have revolutionized the way pharmaceutical companies interact with healthcare providers and patients.

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Pharma Marketing Network

OCTOBER 17, 2024

In an increasingly competitive pharmaceutical landscape, the significance of healthcare branding has never been more pronounced. This article delves into the essence of healthcare branding and explores strategic approaches for pharma marketing, emphasizing the importance of digital platforms and the measurement of branding impact.

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Pharma Marketing Network

OCTOBER 29, 2024

In this article, we’ll explore key pharma advertising strategies that resonate with your audience, enhance brand engagement, and help you stay ahead in a competitive industry. Targeting the Right Audience Understanding your target audience—patients, caregivers, or healthcare providers—is essential.

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Scott’s Directories

OCTOBER 19, 2022

One of the most competitive industries in the United States is healthcare. government reveal that in 2019, spending on healthcare increased to about $3.8 But despite the success recorded in the healthcare industry, it’s often tough for many B2B healthcare marketers to get into. Statistics from the U.S.

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Pharma Marketing Network

OCTOBER 3, 2024

In the competitive landscape of the pharmaceutical industry, effective marketing strategies are crucial for brand success. Pharmaceutical marketing is not just about reaching healthcare professionals and patients; it involves a complex interplay of understanding market dynamics, regulatory compliance, and leveraging digital platforms.

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Pharma Marketing Network

OCTOBER 1, 2024

One of the primary objectives of pharma marketing is to communicate the benefits and safety profiles of medications to healthcare providers and patients. Traditional methods like print advertising, conferences, and sales representatives are complemented by digital platforms, social media, and content marketing.

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pharmaphorum

JANUARY 25, 2023

There are now more ways than ever to interact with customers, from traditional channels like email and phone calls to more modern approaches like social media and texting, and new ways to engage customers are emerging every year. Life sciences marketing has rapidly evolved to mirror that of consumer retail.

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LEVO Health

AUGUST 17, 2021

Competition amongst healthcare practices is at an all time high. If you’re a healthcare provider, you should be searching for innovative ways to attract new patients and gain an edge over your competitors. Your Practice Needs Social Media. Your Practice Needs Social Media. Their voice speaks volumes. .

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Pharma Marketing Network

NOVEMBER 1, 2024

From digital transformation and personalized marketing to compliance and competition, the upcoming years will demand flexibility and innovative thinking. This shift includes everything from leveraging social media to engaging patients through apps and personalized email campaigns.

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