Contrarian Sales Techniques

JANUARY 23, 2023

As a pharmaceutical sales representative, the primary focus is often thought to be on selling products to healthcare providers. One important aspect of the job is conducting market research and gathering data on competitors to inform the development of sales and marketing strategies.

Pharmaceutical Sales 52

Pharmaceutical Sales Competition Sales Marketing 52

Pharma Marketing Network

JULY 12, 2023

The pharmaceutical industry is facing a number of challenges, including increasing competition, rising costs, and changing regulations. In order to succeed in this challenging environment, pharmaceutical companies need to adopt a patient-centric approach to marketing. They are individuals with unique needs, concerns, and experiences.

Pharmaceutical 98

Pharmaceutical Marketing Patients Healthcare Provider 98

PM360

AUGUST 24, 2023

As professionals with more than a half-century between us working in biopharma and diagnostics marketing and communications from the corporate (Ayaz Malik) and agency (Sandra Stahl) sides, we believe nurturing multigenerational teams is an especially powerful yet underutilized strategy for our industry.

Competition 98

Competition Marketing Healthcare Healthcare 98

Healthcare Success

MAY 24, 2022

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Think of all the reasons someone might decide to switch healthcare providers: .

Healthcare 104

Healthcare Healthcare Marketing Physicians 104

Clarify Health

MARCH 22, 2024

While healthcare price transparency regulations aim to empower patients and promote competition in the market, providers face significant challenges in implementing and complying with these requirements effectively. private insurance, Medicare, Medicaid).

Healthcare Provider 52

Healthcare Provider Healthcare Healthcare Competition 52

Pharma Marketing Network

DECEMBER 4, 2024

Marketing pharma has become a complex and competitive field, with companies vying for the attention of healthcare providers (HCPs), patients, and regulators alike. With the right strategies, you can rise above the competition and drive measurable success.

Competition 52

Competition Marketing Pharma Media 52

Pharma Marketing Network

OCTOBER 23, 2024

It’s about knowing what the market wants, understanding your competition, and predicting the next trend before it happens. That’s where pharma market research comes in. But how exactly does pharma market research work, and why is it so essential for marketing professionals? Why is Pharma Market Research Important?

Competition 52

Competition Marketing Pharma Medical 52

LEVO Health

JANUARY 31, 2023

As the healthcare industry continues to evolve, digital marketing strategies, such as search engine optimization (SEO), have become increasingly crucial for healthcare organizations. Search engine optimization sits at the heart of any successful healthcare marketing strategy. What is Search Engine Optimization?

Healthcare 96

Healthcare Healthcare Marketing Engineering 96

Clarify Health

SEPTEMBER 5, 2023

Here are our top three provider network optimization strategies for health plans seeking to gain market share and manage claims spend in 2023 and beyond. Use healthcare provider data to boost network performance Assessing provider performance is one of the key challenges of network design and optimization.

Networking 52

Networking Healthcare Provider Healthcare Healthcare 52

PM360

JUNE 26, 2023

Traditionally, pharmaceutical companies have not prioritized emerging markets as part of their access strategy. A Complex and Challenging Environment When companies consider launching medicines in emerging markets, it might be tempting to suggest to simply lower the prices to reflect local affordability.

Medicine 98

Medicine Marketing Pharma Manufacturing 98

pharmaphorum

JANUARY 10, 2023

Approximately 30% of global data volume is generated by the healthcare industry and it will continue to expand with a compound annual growth rate predicted to reach 36% by 2025, according to research by RBC Capital Markets. Capturing market share. billion in 2021 to $9.23 About half raised their hands.

Marketing 98

Marketing Pharma Healthcare Healthcare 98

Clarify Health

AUGUST 20, 2024

Within healthcare, harnessing data effectively is crucial for any organization striving to deliver exceptional patient care, drive operational efficiency, and remain competitive. Safe to say, the last several years have been extraordinarily difficult for health systems – in 2023 alone, 40% of health systems were not profitable.

Healthcare Provider 52

Healthcare Provider Healthcare Healthcare Networking 52

Clarify Health

AUGUST 20, 2024

Within healthcare, harnessing data effectively is crucial for any organization striving to deliver exceptional patient care, drive operational efficiency, and remain competitive. Safe to say, the last several years have been extraordinarily difficult for health systems – in 2023 alone, 40% of health systems were not profitable.

Healthcare Provider 52

Healthcare Provider Healthcare Healthcare Networking 52

Pharma Marketing Network

NOVEMBER 23, 2024

Just as a chef relies on quality ingredients for the perfect dish, marketers depend on cutting-edge research to craft campaigns that resonate with their audience. From AI-powered insights to the rise of precision medicine, new trends are reshaping the way we connect with patients and healthcare providers.

Marketing 52

Marketing Pharma Ethics Healthcare Provider 52

Pharma Marketing Network

DECEMBER 31, 2024

Table of Contents Sr# Headings 1 Introduction: The Pharma Marketing Challenge 2 Building a Winning Pharma Marketing Strategy 3 The Role of Branded Drug Campaigns 4 Innovating for Future Success Introduction: The Pharma Marketing Challenge Marketing pharmaceuticals is no small feat.

Marketing 52

Marketing Pharmaceutical Pharma Education 52

Healthcare Success

JUNE 13, 2022

While healthcare has historically been among the slowest to accept new technologies, the pandemic has sped adoption. Healthcare businesses must offer leading-edge services and build patient-centric marketing strategies to differentiate themselves from competitors, boost retention and recruitment, and build meaningful relationships.

Healthcare 99

Healthcare Healthcare Marketing Patients 99

Rep-Lite

APRIL 3, 2024

The medical sales industry plays a crucial role in connecting healthcare providers with innovative medical products and technologies. While the goal is ultimately to improve patient outcomes, the competitive nature of the industry can sometimes lead to ethical dilemmas. Respecting Time Constraints: Physicians have limited time.

Ethics 52

Ethics Medical sales Competition Sales 52

Clarify Health

AUGUST 27, 2024

Clarify Health’s advanced demand forecasting capabilities, embedded in the Clarify Atlas Platform®, empower healthcare organizations to navigate the future with a clear, strategic vision. Providing transparent and rationalized insights Understanding the drivers behind changes in healthcare demand is critical for informed decision-making.

Competition 52

Competition Healthcare Healthcare Healthcare Provider 52

Pharma Marketing Network

DECEMBER 4, 2024

As we approach 2025, emerging trends are reshaping how the industry engages with patients and healthcare providers. With advancements in technology, increasing competition, and changing patient expectations, pharma marketers need to stay ahead of the curve. Patient-Centric Marketing Patients want to feel heard.

Marketing 52

Marketing Pharma Media Education 52

Pharma Marketing Network

JANUARY 7, 2025

Table of Contents Sr# Headings 1 Introduction: The Importance of Marketing in Pharma 2 Digital Strategies Redefining Pharma Marketing 3 Building Trust Through Patient-Centric Campaigns 4 Navigating Compliance While Innovating Introduction: The Importance of Marketing in Pharma Marketing in pharma has never been more critical.

Marketing 52

Marketing Pharma Side effects Education 52

Scott’s Directories

MAY 15, 2023

When it comes to selling products or services to healthcare providers (HCPs), it’s essential to know who you’re targeting and where to find them. One effective way to do this is by using directories that list healthcare professionals in your target area.

Healthcare Provider 40

Healthcare Provider Healthcare Healthcare Physicians 40

Healthcare Success

DECEMBER 24, 2024

As we enter 2025, one thing remains clear: marketing has evolved beyond simply promoting services. With my years of experience navigating this fast-paced industry, I believe next year will be pivotal and demand that healthcare organizations position themselves for long-term growth.

Marketing 62

Marketing Healthcare Healthcare Competition 62

Pharma Marketing Network

JANUARY 7, 2025

In 2025, pharma marketing news is filled with innovation, disruption, and opportunities to grow your business. Whether it’s leveraging new digital tools or understanding regulatory shifts, keeping pace is key to staying competitive. However, the rise of digital marketing isn’t without challenges.

Marketing 52

Marketing Pharma Media Healthcare Provider 52

Clarify Health

DECEMBER 6, 2023

The strategic use of competitive intelligence data is increasingly becoming a crucial factor for healthcare payers looking to make informed decisions around strategic market expansion and strengthen their market position.

Competition 52

Competition Insurance Networking Marketing 52

LEVO Health

MARCH 4, 2024

Healthcare professionals (HCPs) are currently inundated with information and marketing messages. Therefore, standing out in the crowded HCP marketing space requires strategic innovation and a deep understanding of HCP needs and behaviors. Leveraging Data for Personalized Communication Personalization is key in HCP marketing.

Marketing 52

Marketing Competition Media Healthcare 52

PM360

SEPTEMBER 28, 2022

Market access stands at the cusp of a golden opportunity to help increase healthcare efficiency, improve outcomes, and transform the patient experience—but only if we’re brave enough to recalibrate our approach. However, realizing these benefits requires a wholesale shift in market access approach. So how do you do it?

Patients 105

Patients Marketing Healthcare Healthcare 105

Pharma Marketing Network

JANUARY 9, 2025

With rising competition, stricter regulations, and increasingly informed patients, the landscape has transformed dramatically. For pharma marketing teams, the question is no longer “What can we sell?” ” but “How can we provide value?” Patients now play a central role in the conversation.

Marketing 52

Marketing Pharmaceutical Pharma Ethics 52

Pharma Marketing Network

NOVEMBER 1, 2024

The world of pharma marketing is changing rapidly, and 2025 will be no exception. For pharma marketing executives, adapting to these shifts isn’t just about keeping up—it’s about staying ahead. So, what will be the top challenges in 2025, and how can pharma marketers tackle them?

Marketing 52

Marketing Pharma Ethics Healthcare Provider 52

Clarify Health

JANUARY 25, 2024

In the healthcare sector, the strategic use of predictive analytics is crucial for providers aiming to maintain competitiveness. Leveraging data allows them to more accurately anticipate and adapt to market shifts and evolving patient needs.

Healthcare 52

Healthcare Healthcare Marketing Healthcare Provider 52

Scott’s Directories

JULY 7, 2022

The healthcare industry, as a result of immense interest and competition, has undergone a massive digital transformation in recent years. From curating an online Winnipeg doctors list to formulating digital marketing strategies, everything in the industry has moved online.

Marketing 52

Marketing Healthcare Healthcare Physicians 52

Scott’s Directories

JULY 21, 2022

Medical software caters to the needs of healthcare providers by allowing them to schedule medical appointments, create a medical database , and use in-built diagnostic and equipment planning software. Following are a few tips on how to effectively market medical software.

Medical 52

Medical Marketing Healthcare Provider Doctors 52

Pharma Marketing Network

OCTOBER 25, 2024

In an era wher Pharmaceutical digital marketing is in the middle of a rapid transformation. For pharma marketing executives , reaching audiences in meaningful, personalized ways has never been more critical. To put it simply, digital marketing in pharma is the bridge to reach these audiences effectively.

Marketing 52

Marketing Pharmaceutical Pharma Healthcare Provider 52

Healthcare Success

JULY 1, 2024

The good news is that marketing has finally begun to break through the silence on many of our biggest health taboos, including but not limited to topics like mental health, addiction, and sexual issues. But how can healthcare organizations ensure their campaigns are successful and engage the right audiences? She said, “Of course!”

Healthcare 73

Healthcare Healthcare Marketing Education 73

LEVO Health

SEPTEMBER 14, 2023

In a healthcare landscape that’s more diverse than ever, the concept of one-size-fits-all is increasingly outdated. Physicians and other healthcare providers (HCPs) come from various disciplines, each with unique preferences, requirements, and pain points.

Marketing 52

Marketing Healthcare Provider Physicians Healthcare 52

LEVO Health

JULY 24, 2024

However, with the right marketing strategies, healthcare startups can significantly enhance their chances of success. Keep reading for top marketing strategies healthcare startups can implement to help them stand out in a competitive market. Their endorsement can sway both healthcare providers and patients.

Marketing 52

Marketing Healthcare Healthcare Healthcare Provider 52

Scott’s Directories

JULY 17, 2024

The healthcare landscape is rapidly evolving, and pharmaceutical marketing needs to adapt to keep pace. Understanding how to leverage this data can significantly enhance your marketing strategies, ensuring that your efforts are targeted, efficient, and successful.

Prescription 52

Prescription Marketing Pharmaceutical Doctors 52

LEVO Health

MAY 23, 2023

In the dynamic world of healthcare marketing, understanding your audience and optimizing your strategies are key to staying ahead of the competition. Practices can use healthcare data analytics to gain insights that can transform their marketing efforts in the digital age.

Healthcare 97

Healthcare Healthcare Media Marketing 97