Healthcare Success

DECEMBER 6, 2022

In this blog, I share nine healthcare marketing trends you need to embrace in 2023 to remain competitive in today’s ever-changing healthcare marketplace. 9 Healthcare Marketing Trends 2023. Competition from Retail and Telehealth Disruptors Continues to Intensif y. Consumer-First Content is Essential.

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Healthcare Healthcare Marketing Competition 113

Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . Health insurance profiles. Patient verification.

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Leads Patients Healthcare Provider Healthcare 113

Impetus Digital

MARCH 15, 2024

Increased competition and evolving standard of care New competitors are entering the market at a rapid pace, and competition is intensifying. This competitive intensity tends to focus on smaller patient populations with multiple treatment options (1,2). However, with rapid growth comes growing pains.

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Clarify Health

OCTOBER 17, 2023

This data can help payers identify high-performing providers, allocate resources more effectively, and ultimately improve the overall health and satisfaction of their members while controlling costs. This data is also invaluable for monitoring provider performance within the network.

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Clarify Health

AUGUST 15, 2023

Health plans and issuers of group or individual health insurance are also required to publish pricing information for covered services online so members can understand their financial responsibility before scheduling care. Looking at the cost of care provided compared to patient outcomes can help propel value-based care.

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Contrarian Sales Techniques

FEBRUARY 21, 2023

While they may not be directly involved in patient care, they play an important role in promoting and educating healthcare providers about the latest treatments and technologies. Another way that pharma sales reps can contribute to society is by fostering partnerships between healthcare providers and pharmaceutical companies.

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Pharma sales reps Sales Pharma Healthcare Provider 40

Clarify Health

OCTOBER 13, 2021

Healthcare price transparency continues to grow, with health insurers required to release cost-sharing estimates beginning in 2022. What’s new for healthcare price transparency in 2021 ? The American healthcare system is ushering in a new era of health cost transparency. 27, 2022,” the guidance from CMS said.

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Healthcare Success

MAY 24, 2022

Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Hospitals, health systems, and medical practices must evolve to meet these changing needs to remain competitive or risk falling behind. Think of all the reasons someone might decide to switch healthcare providers: .

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Referral MD

DECEMBER 6, 2024

Yet in healthcare, one of the most critical services, patients often face barriers to access and information. They may be limited to providers within their insurance network or unsure about the costs of treatments until after the fact. Photo by stevepb on Pixabay Top Benefits of Improving Patient Access 1.

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Clarivate

APRIL 24, 2023

Health systems will buy or establish an insurance plan to serve as an extension of their continuum of care, a means of directing referral streams to increase revenue and securing control over clinical and formulary decisions for patients. Vertical integration is common in the health systems sector.

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Healthcare Healthcare Marketing Physicians 89

Impetus Digital

AUGUST 2, 2024

Real-World Evidence (RWE) Real-word data from electronic health records, insurance claims, wearables, social media, and other sources can provide important insights into real-life drug performance, patient adherence, and market trends to inform better decision-making.

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Pharma Manufacturing Medicine Marketing 94

Every Ancillary

MAY 14, 2021

Between emerging technologies, expiring patents, and ever-changing insurance coverage, the role of a medical sales professional is to constantly adapt and learn new things. Cons: Highly competitive with new options continually emerging. Your tests are only as good as the insurance coverage, which you have no control over.

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Medical sales Medical Sales Insurance 52

Clarify Health

FEBRUARY 27, 2024

The use of AI in healthcare can streamline administrative processes One of the most pivotal improvements providers can make is improving operational efficiency by streamlining administrative processes that impact the cost and overall quality of patient care.

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Healthcare Healthcare Healthcare Provider Patients 52

pharmaphorum

JANUARY 10, 2023

However, insurance, banking, and financial services are also tightly regulated, so pharma should be able to overcome this potential barrier and provide better outcomes for both providers and patients. If you have to wait to extract meaning from your data then you won’t be competitive enough. “A Better customer experience.

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Clarify Health

JUNE 30, 2023

The law protects Americans from balance billing, which occurs when patients receive care from out-of-network providers and are billed for the difference between the provider’s charges and what their insurance covers. Insurers may also need to update their billing systems and processes to comply with the Act effectively.

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LEVO Health

MAY 10, 2023

Understanding the Regulatory Landscape To create a successful healthcare marketing strategy, it’s essential to familiarize yourself with the relevant regulations, such as: Health Insurance Portability and Accountability Act (HIPAA) HIPAA is a federal law that protects the privacy and security of patients’ health information.

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Healthcare Healthcare Marketing Healthcare Provider 52

Clarify Health

FEBRUARY 8, 2022

2021 launched a new era for healthcare price transparency. In January 2021, the Healthcare Price Transparency Act went into effect, requiring hospitals to publish their cash pay rates and rates negotiated with health insurance companies.

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Networking Marketing Competition Healthcare 52

PM360

SEPTEMBER 28, 2022

Payers play an important—if hidden—role at the center of the healthcare ecosystem. Often, the first ask in any healthcare setting isn’t “how can I help you?” it’s “what insurance do you have?” More importantly, they’ll reduce fragmentation, improve efficiency, and transform the healthcare experience for everyone.

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Patients Marketing Healthcare Healthcare 105

Clarivate

DECEMBER 6, 2022

In a fiercely competitive U.S. healthcare provision landscape, integrated delivery networks, or IDNs, are differentiating their offerings by adding outpatient treatment centers, pursuing National Cancer Institute designations and investing in value-based care. Christopher Silva, Senior Healthcare Research Analyst.

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Networking Healthcare Healthcare Competition 52

Clarify Health

DECEMBER 21, 2021

No surprise billing: A breakdown of the key requirements and deadlines in the No Surprises Act The No Surprises Act aims to protect patients from receiving “surprise” (or unexpected) medical bills from a healthcare provider or facility after inadvertently receiving care from an out-of-network provider.

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Healthcare Healthcare Networking Healthcare Provider 52

PM360

AUGUST 29, 2022

A continued surge in inflation could potentially devastate healthcare providers, payers, and ultimately, patients. Implementing HSAs as a Competitive Advantage. Recession Reality Sets In. Inflation has outpaced wage growth. Through June 2022, average real weekly earnings are down 4.4%

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Salesforce

OCTOBER 10, 2024

Security and regulatory implications of digital transformation in healthcare As HLS organizations move quickly to innovate, they must also safeguard data, comply with regulations, and protect their systems from cyber threats. And in healthcare, data security is more than a technical issue — it’s about maintaining trust.

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Pharmaceutical Representative Training

OCTOBER 9, 2024

Introduction In today’s competitive business environment, sales professionals face the challenge of optimizing their time and resources to achieve success. In this competitive world of sales, especially in pharmaceuticals, the mantra “quality over quantity” holds true.

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Clarify Health

OCTOBER 3, 2022

Recorded Session from the 2022 Consumer Experience & Digital Health Forum The Future of Healthcare’s Price Transparency is Here. Healthcare providers and insurers are now required to publicly disclose what they pay hospitals, doctors, and other medical providers. “Is it a good or bad thing?

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Healthcare Healthcare Physicians Insurance 52

Clarify Health

OCTOBER 3, 2022

The Future of Healthcare’s Price Transparency is Here. Healthcare providers and insurers are now required to publicly disclose what they pay hospitals, doctors, and other medical providers. We’re in phase 1 of healthcare’s price transparency movement – internet data dump – but what’s next?

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Healthcare Healthcare Physicians Insurance 52

Rep-Lite

OCTOBER 7, 2024

Key Stakeholders: Patients, Providers, Insurers, and Administrators In healthcare sales, knowing your stakeholders is essential. Providers, such as doctors and nurses, influence purchasing decisions as they use the products daily. Patients are the end users of medical devices, and their needs often drive demand.

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Healthcare Sales Sales Healthcare Healthcare 52

Pharmaceutical Representative Training

JANUARY 11, 2021

Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product. What is a pharmaceutical sales representative?

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Pharmaceutical Sales Pharma sales reps Sales Pharmaceutical 52

Clarify Health

NOVEMBER 22, 2023

Today’s healthcare providers are seeing significantly more patients than they did a decade ago – many of whom are often sicker and have more complex care needs. How do healthcare mergers and acquisitions benefit patients? There is division in the healthcare industry over the pros and cons of healthcare mergers and acquisitions.

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Leads Healthcare Healthcare Patients 52

Healthcare Success

MAY 9, 2022

We know that today's healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . Health insurance profiles. Patient verification. Elderly care.

Leads 52

Leads Patients Healthcare Provider Healthcare 52

LEVO Health

MAY 8, 2024

Fragmented Care: A lack of coordination across healthcare providers can make navigating the system challenging for patients. Time Constraints and Accessibility: Busy schedules and limited healthcare access hinder patient engagement. Portals can also facilitate secure messaging with healthcare providers.

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Healthcare Healthcare Patients Healthcare Provider 52

Clarify Health

FEBRUARY 23, 2024

Predictive analytics drive pricing and billing optimization Traditionally, patients have not had much control over their healthcare. They would see a doctor covered by their insurance and receive the care their doctor recommended.

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Clarify Health

MARCH 17, 2023

One driver of rising healthcare costs is pricing, particularly the pricing of hospital services, which have been notoriously difficult to see in advance of treatment, and even more difficult to compare across providers and networks. You can learn more about Clarify’s presence at HIMSS23 here: [link].

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Healthcare Healthcare Competition Networking 52

Salesforce

JANUARY 26, 2020

Prioritize the patient in customer support strategies by giving service agents the ability to coordinate onboarding, verify insurance, and assist with copay-related inquiries. Face-to-face interactions with healthcare providers or HCPs are declining. Trend 2: Evolved commercial strategies and models.

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Pharmaceutical Customer Relationship Management CRM Medical 52

PM360

NOVEMBER 13, 2023

Let’s get to the point: It’s time for pharma marketers and their media agencies to look beyond the “usual suspects” for new ways and new media partners to reliably deliver educational and promotional messages to healthcare providers (HCPs) specifically when they are in an action mindset.

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Media Prescription Healthcare Provider Patients 52

Rep-Lite

SEPTEMBER 21, 2024

Encourage your sales team to keep learning to stay competitive. Building strong relationships with healthcare professionals is equally important. This helps medical sales reps know when and how to engage healthcare providers. Network with healthcare professionals. Build a strong LinkedIn presence.

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Medical sales Sales Medical Medical sales reps 52

Nixon Gwilt Law

APRIL 28, 2022

While I’m witnessing the phenomena of healthcare technology companies becoming tech-enabled healthcare providers, not all companies choose to do so, and other models are constantly emerging. If their products require a prescription, they will partner with providers, but they do not hold themselves out as healthcare providers.

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Healthcare Success

JUNE 13, 2022

Here are four personalized healthcare marketing strategies you can employ to stay competitive: 1. Today’s healthcare consumers expect frictionless, on-demand access to care, including one-on-one communication with healthcare providers. . lab results, the status of an insurance claim, etc.). Health surveys.

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