World of DTC Marketing

AUGUST 19, 2022

According to the Center for Studying Health System Change 11 , mergers and partnerships between medical providers and insurers are one of the more prominent trends in America’s healthcare system. However, reviews found these cost increases didn’t improve healthcare quality.

Healthcare 204

Healthcare Healthcare Insurance Competition 204

Contrarian Sales Techniques

JANUARY 23, 2023

As a pharmaceutical sales representative, the primary focus is often thought to be on selling products to healthcare providers. This can lead to more effective sales and better relationships with healthcare providers. In conclusion, the role of a pharmaceutical sales representative is not limited to just selling products.

Pharmaceutical Sales 52

Pharmaceutical Sales Competition Sales Marketing 52

Pharma Marketing Network

NOVEMBER 23, 2024

From AI-powered insights to the rise of precision medicine, new trends are reshaping the way we connect with patients and healthcare providers. Pharma research provides the data and insights needed to create targeted campaigns. Marketers can use RWE to craft messages that resonate with both healthcare providers and patients.

Marketing 52

Marketing Pharma Ethics Healthcare Provider 52

Clarify Health

AUGUST 20, 2024

Within healthcare, harnessing data effectively is crucial for any organization striving to deliver exceptional patient care, drive operational efficiency, and remain competitive. It provides healthcare organizations with the insights they need to thrive in an increasingly competitive market.

Healthcare Provider 52

Healthcare Provider Healthcare Healthcare Networking 52

Clarify Health

AUGUST 20, 2024

Within healthcare, harnessing data effectively is crucial for any organization striving to deliver exceptional patient care, drive operational efficiency, and remain competitive. It provides healthcare organizations with the insights they need to thrive in an increasingly competitive market.

Healthcare Provider 52

Healthcare Provider Healthcare Healthcare Networking 52

Pharma Marketing Network

DECEMBER 4, 2024

As we approach 2025, emerging trends are reshaping how the industry engages with patients and healthcare providers. With advancements in technology, increasing competition, and changing patient expectations, pharma marketers need to stay ahead of the curve. Patient-Centric Marketing Patients want to feel heard.

Marketing 52

Marketing Pharma Media Education 52

Pharma Marketing Network

MARCH 12, 2025

Competition for High-Value Keywords Branded drug names and general medical terms attract intense competition. Generic drug manufacturers, healthcare providers, and wellness brands often bid on similar terms. Regulatory restrictions, high keyword competition, and audience segmentation make keyword research complex.

Marketing 59

Marketing Pharma Prescription Competition 59

Scott’s Directories

MAY 15, 2023

When it comes to selling products or services to healthcare providers (HCPs), it’s essential to know who you’re targeting and where to find them. One effective way to do this is by using directories that list healthcare professionals in your target area.

Healthcare Provider 40

Healthcare Provider Healthcare Healthcare Physicians 40

Clarify Health

AUGUST 27, 2024

Clarify Health’s advanced demand forecasting capabilities, embedded in the Clarify Atlas Platform®, empower healthcare organizations to navigate the future with a clear, strategic vision. Providing transparent and rationalized insights Understanding the drivers behind changes in healthcare demand is critical for informed decision-making.

Competition 52

Competition Healthcare Healthcare Healthcare Provider 52

Rep-Lite

APRIL 3, 2024

The medical sales industry plays a crucial role in connecting healthcare providers with innovative medical products and technologies. While the goal is ultimately to improve patient outcomes, the competitive nature of the industry can sometimes lead to ethical dilemmas. Respecting Time Constraints: Physicians have limited time.

Ethics 52

Ethics Medical sales Competition Sales 52

Pharma Marketing Network

OCTOBER 7, 2024

In the fiercely competitive pharmaceutical industry, effective brand positioning is crucial for marketers striving to distinguish their products and services. Pharma marketers must consider various factors, such as regulatory constraints, target audience needs, and the competitive landscape, to effectively position their brands.

Competition 52

Competition Marketing Pharma Healthcare 52

eMediWrite

NOVEMBER 22, 2024

Investigate unmet patient needs by gathering insights directly from patients and healthcare providers through surveys and focus groups. First, ensure your product’s market entry strategy is carefully planned, taking into account the competitive landscape, pricing, distribution, and regulatory approvals.

Leads 52

Leads Pharma Marketing Healthcare Provider 52

PM360

APRIL 4, 2025

AI Is No Longer Just Theory This shift is already happening, with the fastest-moving companies embedding AI into three critical areas: Sales & Marketing Execution AI is helping sales teams identify the right healthcare providers, personalize marketing messages, and optimize engagement in real time. Scaling AI: What Needs to Change?

Marketing 52

Marketing Sales Pharma Healthcare Provider 52

Pharma Marketing Network

DECEMBER 4, 2024

Marketing pharma has become a complex and competitive field, with companies vying for the attention of healthcare providers (HCPs), patients, and regulators alike. With the right strategies, you can rise above the competition and drive measurable success. The good news?

Competition 52

Competition Marketing Pharma Media 52

Pharma Marketing Network

NOVEMBER 20, 2024

For pharma, these ads are tailored to showcase treatments, educate healthcare professionals, or increase patient awareness. Patients and healthcare providers need timely, accurate information about medications. Yes, when designed well, they boost awareness, educate patients, and support healthcare provider engagement.

Pharma 52

Pharma Healthcare Provider Media Marketing 52

Clarify Health

DECEMBER 6, 2023

The strategic use of competitive intelligence data is increasingly becoming a crucial factor for healthcare payers looking to make informed decisions around strategic market expansion and strengthen their market position.

Competition 52

Competition Insurance Networking Marketing 52

PM360

APRIL 4, 2025

AI assists in analyzing patterns, while omnichannel strategies ensure that content reaches healthcare providers (HCPs) and patients at the most impactful moments. Rather than relying on broad outreach, marketers can now use data-driven insights to identify the right audience and craft messages that resonate.

Customer Relationship Management 52

Customer Relationship Management Marketing Education Insurance 52

Clarify Health

SEPTEMBER 5, 2023

Here are our top three provider network optimization strategies for health plans seeking to gain market share and manage claims spend in 2023 and beyond. Use healthcare provider data to boost network performance Assessing provider performance is one of the key challenges of network design and optimization.

Networking 52

Networking Healthcare Provider Healthcare Healthcare 52

Pharma Marketing Network

OCTOBER 23, 2024

It’s about knowing what the market wants, understanding your competition, and predicting the next trend before it happens. Whether you’re launching a new drug or competing with established brands like Humira or Jardiance , market research provides the insights you need to succeed. That’s where competitive analysis comes in.

Competition 52

Competition Marketing Pharma Medical 52

Pharma Marketing Network

JANUARY 11, 2025

Conclusion SEO campaigns are a vital component of pharma marketing, driving visibility, trust, and engagement with both patients and healthcare providers. With a thoughtful approach to SEO, your brand can become a trusted resource in the healthcare space. Why is SEO important in pharma marketing?

Marketing 52

Marketing Pharma Engineering Healthcare Provider 52

Pharma Marketing Network

JANUARY 11, 2025

With competition intensifying and regulations becoming stricter, crafting impactful campaigns requires both creativity and precision. Understanding Your Audience: Different audiencespatients, healthcare professionals, or payersrequire tailored messages. How can you ensure your strategy stands out?

Pharmaceutical 52

Pharmaceutical Marketing Pharma Healthcare Provider 52

European Pharmaceutical Review

APRIL 11, 2024

This has resulted in “increased competition and price pressure, driving the growth of the biosimilar market”. Consequently, this has led to “greater interest and investment in biosimilar development, as well as increased collaboration between biosimilar manufacturers and healthcare providers to improve patient access and uptake”.

Marketing 105

Marketing Competition Manufacturing Medicine 105

PM360

MAY 25, 2023

ChatGPT is poised to revolutionize the pharmaceutical industry by providing innovative communication and marketing strategies. Enriching Real-Time Communication AI-powered chatbots can help pharma marketers offer healthcare practitioners guidance on products and to make informed decisions about medications for their patients.

Marketing 98

Marketing Pharma Healthcare Provider Healthcare 98

Referral MD

JULY 26, 2022

Since 2019, Press Ganey has gathered patient surveys to produce an annual report of what is driving them to pick one provider over another. And the findings are clear: Without a positive, up-to-date, and lively online presence, healthcare practices are falling behind and losing patients to the competition.

Healthcare 96

Healthcare Healthcare Healthcare Provider Competition 96

Pharma Marketing Network

MARCH 20, 2025

Patients and healthcare providers are more reliant on online information than ever before. Second, competition among pharmaceutical brands is growing. By leveraging the latest digital tools and adapting to industry trends, healthcare brands can maximize their advertising impact and ensure long-term success.

Healthcare 59

Healthcare Healthcare Pharma Marketing 59

Pharma Marketing Network

DECEMBER 31, 2024

Pharma marketing executives face unique challenges like regulatory restrictions, stiff competition, and shifting consumer expectations. Are you targeting healthcare providers (HCPs), patients, or payers? So, how can you build trust, boost brand awareness, and still drive sales?

Marketing 52

Marketing Pharmaceutical Pharma Education 52

Pharma Marketing Network

APRIL 16, 2025

HCP-Level Data This includes information about a healthcare providers specialty, prescribing patterns, affiliations, continuing education interests, and engagement history. Verified NPI (National Provider Identifier) targeting ensures messages reach the intended physician or clinician. It’s your competitive edge.

Marketing 59

Marketing Pharma Prescription Networking 59

LEVO Health

JANUARY 13, 2025

Artificial intelligence (AI) is rapidly revolutionizing the healthcare industry, reshaping the patient experience in the process. By leveraging AI in patient care, healthcare providers can improve patient outcomes, enhance efficiency, and reduce costs all while providing a more personalized and seamless patient experience.

Patients 52

Patients Healthcare Healthcare Healthcare Provider 52

LEVO Health

JANUARY 31, 2023

When potential patients search for a healthcare provider or service in their area, they will likely rely on search engines like Google or Bing to find the information they need. A strong SEO strategy can set you apart from the competition and make it more likely that potential patients will choose your practice over others.

Healthcare 96

Healthcare Healthcare Marketing Engineering 96

Healthcare Success

DECEMBER 6, 2022

In this blog, I share nine healthcare marketing trends you need to embrace in 2023 to remain competitive in today’s ever-changing healthcare marketplace. 9 Healthcare Marketing Trends 2023. Competition from Retail and Telehealth Disruptors Continues to Intensif y. Consumer-First Content is Essential.

Healthcare 109

Healthcare Healthcare Marketing Competition 109

Pharmaceutical Technology

JUNE 28, 2023

Nordic healthcare providers are leading the momentum in enhancing ESG considerations. We examine the regional developments that will provide a competitive edge to pharma manufacturers.

Pharma 52

Pharma Healthcare Provider Competition Manufacturing 52

Pharma Marketing Network

JULY 12, 2023

The pharmaceutical industry is facing a number of challenges, including increasing competition, rising costs, and changing regulations. They can also build stronger relationships with patients and healthcare providers. They can also build stronger relationships with patients and healthcare providers.

Pharmaceutical 98

Pharmaceutical Marketing Patients Healthcare Provider 98

Pharma Marketing Network

MARCH 17, 2025

Introduction In todays competitive pharmaceutical landscape, marketing strategies must evolve to meet changing customer expectations. With healthcare providers (HCPs) and patients engaging across multiple digital and offline touchpoints, pharma brands that fail to adapt risk losing valuable market share.

Marketing 59

Marketing CRM Pharma Patients 59

LEVO Health

MAY 23, 2023

In the dynamic world of healthcare marketing, understanding your audience and optimizing your strategies are key to staying ahead of the competition. Practices can use healthcare data analytics to gain insights that can transform their marketing efforts in the digital age.

Healthcare 97

Healthcare Healthcare Media Marketing 97

Scott’s Directories

SEPTEMBER 5, 2024

Entering the healthcare market as a startup is no small feat, especially in a competitive environment like Ontario. It is where the Ontario Doctors Directory becomes a crucial tool for startups navigating the complex healthcare landscape. Startups can use the directory to reach out directly to healthcare providers.

Doctors 52

Doctors Healthcare Healthcare Marketing 52

Close-Up CRM

JANUARY 21, 2025

Enhanced Data Analysis Pharma CRM systems generate vast amounts of data, including prescription trends, market access data, claims, and feedback from healthcare providers. This will help pharma companies stay ahead of the curve and maintain a competitive edge.

CRM 52

CRM Sales Pharma Competition 52

Referral MD

DECEMBER 6, 2024

Griskewicz summarized it best: “There’s a gap in educating patients that they Have a right to their health information and need to become active participants in their healthcare.” This helps maintain accurate records, reduces risks, and ensures that healthcare providers can deliver more effective care.

Healthcare 87

Healthcare Healthcare Patients Healthcare Provider 87