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Prescription drug prices are out of cotrol

World of DTC Marketing

This includes about one in five who report that they have not filled a prescription or took an over-the counter drug instead, and about one in ten who say they have cut pills in half or skipped a dose. The public sees profits made by pharmaceutical companies as the largest factor contributing to the price of prescription drugs.

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The debate on DTC marketing is going to heat up again

World of DTC Marketing

SUMMARY: DTC marketing is not the reason why prescription drugs cost so much. Here are some myths around DTC marketing: 1ne: DTC ads result in patients asking for prescriptions they don’t need. 2wo: DTC marketing is one of the reasons prescription drugs cost so much. DTC ads raise awareness around health conditions.

Marketing 285
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Can we get healthcare right?

World of DTC Marketing

According to The Hill “, a large majority of the public favors allowing the government to negotiate for lower prescription drug prices, according to a new poll that comes as a legislative battle plays out on the issue. Innovation and Competition Act. Government assistance programs include: U.S.

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Pharma industry making record profits

World of DTC Marketing

Of course, the irony of this data is that it negates PhRMAs key argument against having the government negotiate prices for Medicare. Overall, 8 in 10 Americans prefer significant government action to control costs over concerns about hurting innovation and competition from the pharmaceutical industry. The bottom line: The U.S.

Pharma 205
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Pharma is “big business” that uses excuses to keep prices high

World of DTC Marketing

Seventy-nine percent of Americans think the price of prescription drugs is “unreasonable,” according to a 2019 Kaiser Family Foundation poll , and about 9 in 10 say they support the idea of the government negotiating prices. Via Axios “The 10 highest-selling drugs in the U.S. sales revenue more than triple the rest of the world.

Pharma 241
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Pharma sector reels as UK Government doubles VPAS payback rate on NHS drugs

Pharmaceutical Technology

Full details of the government’s 2023 VPAS payment calculation may be accessed on the UK Department of Health and Social Care (DHSC) page here. Calculations behind the jump in payback rate The government-calculated 2023 clawback level of 26.5% For 2019–23, this was capped at 2% per year.

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Shareholders versus patients: Who is more important?

World of DTC Marketing

SKIMMERS SUMMARY: There is one and only one social responsibility of business–to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception or fraud. Milton Friedman.

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