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The debate on DTC marketing is going to heat up again

World of DTC Marketing

SUMMARY: DTC marketing is not the reason why prescription drugs cost so much. Here are some myths around DTC marketing: 1ne: DTC ads result in patients asking for prescriptions they don’t need. 2wo: DTC marketing is one of the reasons prescription drugs cost so much. DTC ads raise awareness around health conditions.

Marketing 285
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Pharma sector reels as UK Government doubles VPAS payback rate on NHS drugs

Pharmaceutical Technology

Full details of the government’s 2023 VPAS payment calculation may be accessed on the UK Department of Health and Social Care (DHSC) page here. Calculations behind the jump in payback rate The government-calculated 2023 clawback level of 26.5% For 2019–23, this was capped at 2% per year.

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Pharma says VPAS clawback jeopardises UK sector

pharmaphorum

A pharma industry organisation has warned that record levels of revenue clawback from the UK government is threatening “footprint, R&D and manufacturing investments” in the country. billion (around $4 billion) in revenue to the government – 26.5% Returns have risen sharply from £0.6 billion in 2021 to £1.8

Pharma 72
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Pharma is “big business” that uses excuses to keep prices high

World of DTC Marketing

Seventy-nine percent of Americans think the price of prescription drugs is “unreasonable,” according to a 2019 Kaiser Family Foundation poll , and about 9 in 10 say they support the idea of the government negotiating prices. Via Axios “The 10 highest-selling drugs in the U.S. sales revenue more than triple the rest of the world.

Pharma 241
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Breaking through the forecasting fog – 3 trends that will impact critical medicine supply in 2023

pharmaphorum

Demand has also increased due to changes in prescribing protocols, leading to a higher underlying number of prescriptions for certain antibiotic medicines. Governments will act, but will it be enough? In any case, there is only so much that companies can do on their own – which brings us to the third likely trend for 2023.

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How Patent Expiry Makes Medicines More Affordable

Contrarian Sales Techniques

On the other hand, original manufacturers often face tough competition, as the market becomes flooded with alternatives. It’s a dynamic that keeps the industry competitive and ensures patients benefit from a range of choices. For pharma sales reps, this shift changes the conversation.

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Shareholders versus patients: Who is more important?

World of DTC Marketing

SKIMMERS SUMMARY: There is one and only one social responsibility of business–to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception or fraud. Milton Friedman.

Patients 156