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Pharmacogenomics: Creating a Better Healthcare System

MedCity News

While current government and commercial efforts to negotiate competitive drug prices are important, this focus represents a minor—and misplaced—implementation of medication management. It’s time that policymakers, insurers and healthcare providers make pharmacogenomic testing a fundamental standard of care delivery.

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10 Innovative Trends in Pharma Marketing: Strategies for Industry Success in 2025

Pharma Marketing Network

As we approach 2025, emerging trends are reshaping how the industry engages with patients and healthcare providers. With advancements in technology, increasing competition, and changing patient expectations, pharma marketers need to stay ahead of the curve. Patient-Centric Marketing Patients want to feel heard.

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Marketing Pharma: Proven Strategies to Stay Ahead in a Competitive Industry

Pharma Marketing Network

Marketing pharma has become a complex and competitive field, with companies vying for the attention of healthcare providers (HCPs), patients, and regulators alike. With the right strategies, you can rise above the competition and drive measurable success. The good news?

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What is Data-Driven Marketing in Pharma

Pharma Marketing Network

HCP-Level Data This includes information about a healthcare providers specialty, prescribing patterns, affiliations, continuing education interests, and engagement history. Verified NPI (National Provider Identifier) targeting ensures messages reach the intended physician or clinician. It’s your competitive edge.

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Soft Skills That Make You Shine in Medical Sales

Contrarian Sales Techniques

Why It Matters: Doctors and healthcare providers are busy. Showing up late for a meeting at a Penang private hospital or forgetting to bring a key document to a government tender discussion can harm your credibility. In a competitive field like medical sales, theyre often the difference between success and mediocrity.

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Generic Meds for Government Servants at IJN – Good News or Mixed Bag?

Contrarian Sales Techniques

When you hear that government servants in Malaysia will now be prescribed generic medications at Institut Jantung Negara (IJN), what’s your first thought? Malaysia’s Ministry of Health (MOH) recently made this decision to control rising healthcare costs. Is There Really a Big Difference? Skepticism? Will This Move Stick Around?

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Navigating Pharma Sales Challenges: Tips to Boost Your Sales Performance (Use of AI and Social Media for Effective brand promotion)

Pharmaceutical Representative Training

Depending on their area of expertise or prior involvement, healthcare providers may receive individualized study summaries, clinical trial data, and educational materials. Early on in the process, interact with consumers and estimate the possible long-term benefits your product may provide using predictive analytics.

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