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Generic Meds for Government Servants at IJN – Good News or Mixed Bag?

Contrarian Sales Techniques

When you hear that government servants in Malaysia will now be prescribed generic medications at Institut Jantung Negara (IJN), what’s your first thought? Malaysia’s Ministry of Health (MOH) recently made this decision to control rising healthcare costs. Is There Really a Big Difference? Skepticism? Will This Move Stick Around?

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Pharmacogenomics: Creating a Better Healthcare System

MedCity News

While current government and commercial efforts to negotiate competitive drug prices are important, this focus represents a minor—and misplaced—implementation of medication management. It’s time that policymakers, insurers and healthcare providers make pharmacogenomic testing a fundamental standard of care delivery.

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10 Little-Known Facts About Medical Sales Jobs in Multinational Pharma Companies in Malaysia

Contrarian Sales Techniques

These companies are known for their innovation, global reach, and competitive perks. For instance, in Malaysia, success often requires understanding the dual healthcare system —balancing the needs of government hospitals, private institutions, and rural clinics. Pro Tip: Tailor your approach based on your territory.

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How Patent Expiry Makes Medicines More Affordable

Contrarian Sales Techniques

On the other hand, original manufacturers often face tough competition, as the market becomes flooded with alternatives. Meanwhile, generic reps focus on price and accessibility, making their pitch to healthcare providers and patients alike. For pharma sales reps, this shift changes the conversation.

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Biogen’s $900 million settlement signals scrutiny on speaker fees

Pharmaceutical Technology

Bringing an end to a 13-year deliberation on a whistleblower lawsuit, Biogen recently agreed to pay a $900 million settlement , amidst increased government alertness on pharmaceutical fraud. However, new MS drugs like Novartis ’ Gilenya, were going to soon enter the market and increase competition within the MS therapeutic landscape.

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Pharmaceutical Marketing Strategies: How to Effectively Promote Your Brand

Pharma Marketing Network

In the competitive landscape of the pharmaceutical industry, effective marketing strategies are crucial for brand success. Pharmaceutical marketing is not just about reaching healthcare professionals and patients; it involves a complex interplay of understanding market dynamics, regulatory compliance, and leveraging digital platforms.

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Improving Access to Medicine: The Role of Pharma Companies in Emerging Markets

PM360

This can be especially important in the current global economic climate, where competition for market share is fierce, and access to new customers is critical for growth. This includes ensuring access and affordability of their products, which can positively impact their environmental social governance (ESG) score and reputation.