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Competition is on the horizon for costly narcolepsy treatments

pharmaphorum

But increased competition is on the horizon. Sodium oxybate — which in the late 1980s was marketed to bodybuilders and then became known as GHB and criminally used as a date rape drug — has been sold under the brand name Xyrem after gaining FDA approval in 2002. Competition starts to heat up. Classic treatment options.

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How to use Pay Per Click Advertising to Reach HCPs in Pharma

Pharma Marketing Network

Best For: Targeting verified HCPs in a compliant and specialized environment. Competitive Keywords: Terms related to rival brands, helping capture market share. Follow FDA and Regulatory Guidelines Ensure all PPC ads adhere to FDA, EMA, or MHRA regulations. Avoiding misleading claims that exaggerate efficacy or safety.

Pharma 52
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Pharma Marketing Resources

Pharma Marketing Network

Strict guidelines from the Food and Drug Administration (FDA) and the Federal Trade Commission (FTC) require marketers to ensure transparency and accuracy in all communications. FDA Guidelines and Promotional Review Committees Understanding FDA regulations is critical for all pharma marketing professionals.

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Choosing the Right Pharmaceutical Marketing Company: Strategies for Pharma Success

Pharma Marketing Network

In todays competitive market, where digital strategies and patient-centric approaches are essential, having an expert partner is more critical than ever. With their specialized expertise, they understand the complex regulatory environment and can craft campaigns that resonate with your target audience while staying compliant.

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Pay Per Click Essentials for Pharma Marketing Executives: A Beginner’s Guide

Pharma Marketing Network

But how does it work, and how can you make the most of it in the competitive pharmaceutical industry? Example: If promoting Jardiance for diabetes management, focus on unique selling points like proven efficacy and FDA approval. Ensure your ads comply with FDA guidelines. PPC does just that. Let’s dive into the essentials.

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How to Thrive in Pharma Digital Marketing

Pharma Marketing Network

In a competitive healthcare economy, knowing how to thrive digitally is just as important as the science behind the product. Companies like eHealthcare Solutions specialize in targeted advertising across endemic medical sites, offering both reach and relevance. Transparency and fair balance remain non-negotiable.

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3D Product Visualization for Medical Devices

Infuse Medical

These iterative processes can delay product launches and increase overall expenses, making it difficult to stay competitive in a fast-paced market. This approach allowed them to perfect the design in just 7-10 iterations, ultimately speeding up the process of gaining FDA approval.

Medical 130