World of DTC Marketing

MAY 3, 2022

In trying to save the product, Biogen’s reputation was trashed by FDA advisors, HCPs, and the healthcare media. 2wo: The competition’s MS drugs were better – The MS market is lucrative, and competitors launched products that were better than Biogen’s with fewer side effects discussed by the MS community online.

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Side effects FDA Media Pharma 207

Evolve Your Success

DECEMBER 6, 2022

Being a specialist in the medical sales field is no small feat because you have to really hone in on the nuances of that particular niche. That is what Shirley Taylor has done in the as a mammography sales specialist, focusing on breast imaging sales. Breast Imaging Sales With Shirley Taylor Part 1. That’s my niche.

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Sales Medical sales Medical Management 130

Evolve Your Success

APRIL 11, 2023

Building your brand in medical device sales requires experience, strategic insights, and a relentless pursuit of excellence. With 40 years of medical device sales experience, Pat discusses how to build a successful medical device sales business. He also touches on the sales funnel, the art of hiring, and more.

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Sales Medical Medical sales Media 130

Evolve Your Success

OCTOBER 31, 2023

He provides a fascinating glimpse into what it takes to excel in the field of medical device sales, emphasizing the importance of authenticity and passion. Blake has a unique case because he was a cardiac, cath lab, critical care, and surgery nurse who got into medical sales. People come from sales, clinical, and engineers.

Engineering 130

Engineering Sales Medical sales Medical 130

European Pharmaceutical Review

NOVEMBER 2, 2023

The US Food and Drug Administration ( FDA) has approved Wezlana (ustekinumab-auub) as a biosimilar to Johnson & Johnson’s Stelara (ustekinumab). Sustainable biosimilar competition in Europe: can it be achieved? US sales of Stelara totalled $6.4 billion in 2022, according to J&J’s financial results.

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Food and Drug Administration FDA Side effects Safety 98

Quantified

SEPTEMBER 13, 2024

Introduction Sales enablement is transforming, driven by advancements in artificial intelligence (AI). Traditional sales training methods, while foundational, often fall short in delivering the speed, personalization, and realism required in today’s competitive market. Section 1: AI-Driven Onboarding for Sales Teams 1.1

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Training Sales Sales pitches Prospecting 78

Infuse Medical

JANUARY 9, 2020

In the world of medical device marketing and sales, executing a well thought through product launch provides a huge opportunity to gain market share, grow your clientele, and increase your revenue. Plan Ahead Before FDA Approval. With an unpredictable FDA timeline, the launch date could come sooner than you think.

Training 130

Training Food and Drug Administration Sales Marketing 130

MedReps

SEPTEMBER 19, 2022

There’s no shortage of challenges for those new to pharma, medical sales and even veterans. Often we’re lucky if we even get to see our physicians, let alone overcome their objections regarding insurance coverage and competitive claims. Below are seven common challenges that pharmaceutical and other medical sales reps face.

Medical sales 66

Medical sales Medical sales reps Sales Medical 66

MedReps

JANUARY 30, 2023

Knowing what’s to come in the medical sales industry is not only interesting, but it could help you with your sales goals. If you know how to prepare and get ahead of your competition, reaching your goals will be that much easier. What does this mean for the medical sales representatives?

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Medical sales Medical Sales Sales goal 74

European Pharmaceutical Review

DECEMBER 6, 2022

According to a market report by GlobalData, expanding generic drug competition and a drop in demand for COVID-19 vaccines and therapies have lowered the aggregate market capitalisation of the global top 20 biopharmaceutical companies by 9.1 percent from $3.45 trillion in Q2 2022 to $3.14 trillion in Q3 2022. percent and 24.2 percent and 16.2

Biopharma 96

Biopharma Marketing Food and Drug Administration Sales 96

Pharmaceutical Technology

SEPTEMBER 15, 2022

As a result of huge global sales of mRNA Covid-19 vaccines, the split in profits between Pfizer and BioNTech’s Comirnaty contributed towards revenues of $81.3bn and $22.4bn last year, respectively. Pfizer reaped $36.8bn from Comirnaty, the highest revenue generated from Covid-19 vaccine sales worldwide. YoY revenue growth.

Sales 108

Sales Competition Pharmaceutical Pharmaceutical research 108

Evolve Your Success

MARCH 14, 2023

I have been fortunate to work with developing reps, generating sales, and making connections with surgeons. Was it med sales from the beginning? Was it med sales when you were a younger man and you said, “I always want to do that?” What medical sales stuff did you do before you started the schooling and the teaching that you do?

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Doctors Medical sales Sales Medical 246

Pharma Marketing Network

MARCH 13, 2025

As competition in the healthcare space intensifies, pharma brands that fail to integrate AI risk falling behind. Predict physician prescribing patterns to optimize sales outreach. AI-Powered Email Automation for Pharma Sales Teams AI improves email marketing by: Segmenting HCPs and patients based on engagement history.

Marketing 52

Marketing Pharma Medical Ethics 52

Pharma Marketing Network

DECEMBER 31, 2024

Pharma marketing executives face unique challenges like regulatory restrictions, stiff competition, and shifting consumer expectations. So, how can you build trust, boost brand awareness, and still drive sales? Follow FDA guidelines on advertising to ensure your messaging is accurate and ethical.

Marketing 52

Marketing Pharmaceutical Pharma Education 52

Rep-Lite

MAY 10, 2024

The world of medical sales is bursting with change. This presents a dynamic environment for whether you are an aspiring and seasoned medical sales rep. By understanding the evolving landscape, both parties can ensure they’re equipped to navigate the exciting future of medical sales.

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Medical sales Sales Medical Medical sales reps 52

Rep-Lite

OCTOBER 7, 2024

In the sales world, every industry has its unique challenges, and healthcare is no different. However, creating a strong sales strategy in healthcare is crucial because it affects patient care and the adoption of new medical solutions. In this article, our team at Rep-Lite will show you “How to build a healthcare sales machine?”

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Healthcare Sales Sales Healthcare Healthcare 52

Rep-Lite

SEPTEMBER 21, 2024

A strong medical sales team is essential for success in the healthcare industry. These teams not only drive product sales but also build lasting relationships with healthcare professionals, helping deliver innovative medical solutions to those who need them most. Let Us Build You A Medical Sales Machine Today!

Medical sales 52

Medical sales Sales Medical Medical sales reps 52

pharmaphorum

AUGUST 3, 2022

The US FDA has approved a new biosimilar of Roche and Novartis’ blockbuster ophthalmology therapy Lucentis – Coherus BioSciences’ Cimerli – which its developer claims is the first to be fully interchangeable with the originator product. billion in sales from it in 2021, while Novartis made $2.2

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FDA Safety Sales Competition 59

Contrarian Sales Techniques

DECEMBER 5, 2023

Did you know that a well-trained pharmaceutical sales rep can be the driving force behind a healthcare provider's decision-making process? Welcome to the world where sales training isn't just a formality. In this post, we’re diving deep into the realm of pharmaceutical sales training. That’s right.

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Pharmaceutical Sales Training Sales Pharmaceutical 52

Rep-Lite

NOVEMBER 30, 2023

B2B sales consulting for medical sales is a specialized service that helps healthcare organizations navigate the unique challenges of B2B transactions within the healthcare industry. What is B2B Sales Consulting? A sales expert in this space needs to understand these intricacies and provide tailored solutions.

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B2B Sales Medical sales Consulting Sales 52

Rep-Lite

MARCH 14, 2024

Medical sales representatives are the medium through which medical companies sell their healthcare products to providers like hospitals and clinics. Medical sales rep requirements include technical knowledge of medical equipment and technologies, sales skills, and interpersonal abilities. Why Pursue a Career in Medical Sales?

Medical sales reps 52

Medical sales reps Medical sales Sales Medical 52

European Pharmaceutical Review

AUGUST 21, 2023

Lilly completes biopharma acquisitions GlobalData highlighted that Eli Lilly reported its synthetic peptide Mounjaro had $980 million in global sales in Q2. Submission for US FDA regulatory approval, anticipated to be received by the end of 2023, further drove this progress, GlobalData noted.

Biopharma 98

Biopharma Marketing Sales Medicine 98

pharmaphorum

JANUARY 19, 2023

per share deal includes $8 per share upfront, worth around $576 million, with the remainder in the form of a contingent value right (CVR) that will be paid to Concert shareholders if deuroxilitinib meets certain sales targets within a set time limit. The $11.50

Pharma 98

Pharma Marketing FDA Leads 98

pharmaphorum

OCTOBER 17, 2022

The FDA is planning to take an additional three months to review Biogen’s experimental therapy for amyotrophic lateral sclerosis (ALS), setting back its decision date from January to April. There was no update from Biogen on whether the FDA will require an advisory committee meeting to review the data with the drug.

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FDA Prospecting Competition Safety 52

Medico Reach

JULY 3, 2022

Begin Preparation Before FDA Approval. Before marketing the device, a pre-market submission and approval are required by Food and Drug Administration FDA. The launch date may be closer than you believe with the FDA’s unpredictable timeframe. Complete product documentation and make it easily accessible. Train Your Staff.

Medical 97

Medical Food and Drug Administration Training Marketing 97

MaBiCo

NOVEMBER 15, 2023

The Future of the Medical Sales Profession: Challenges and Approaches in a Fast-Changing Healthcare Market. Medical sales representatives are professionals who promote medical and health related products or services to healthcare providers, such as hospitals, clinics, pharmacies, and doctors.

Medical sales 52

Medical sales Medical sales reps Sales Medical 52

Legacy MEDSearch

MARCH 7, 2024

Food and Drug Administration (FDA) announced the clearance of Dexcom’s device, marking it as the first continuous glucose monitor available over the counter. The company aims to offer the device at a competitive price point, but further pricing details will be shared closer to the product’s release date. Are you hiring?

Food and Drug Administration 52

Food and Drug Administration FDA Food Management 52

PM360

SEPTEMBER 21, 2023

Generic Drug Launches This year could see up to 50 generic drug approvals on brand pharmaceuticals worth more than $20 billion in sales, Casberg noted. billion in sales. The product had sales of roughly $800 million per year. The drug generated $2 billion in sales last year. “We’re

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Management Manufacturing Sales Competition 105

Pharma Marketing Network

FEBRUARY 17, 2025

In todays competitive market, where digital strategies and patient-centric approaches are essential, having an expert partner is more critical than ever. The Value of an Expert Partner: Industry-Specific Expertise: Pharmaceutical marketing companies know the ins and outs of marketing drugs, from branded drug launches to FDA regulations.

Marketing 52

Marketing Pharmaceutical Pharma Prescription 52

pharmaphorum

DECEMBER 23, 2022

The FDA has given a green light to Roche’s CD20xCD3 bispecific antibody Lunsumio as a treatment for relapsed or refractory follicular lymphoma, following the lead of the European Commission which cleared the drug in June. Some analysts agree, pitching peak sales at $2 billion or more.

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Sales Patients Leads Competition 98

Pharmaceutical Technology

FEBRUARY 8, 2023

Despite receding sales, Comirnaty, its partnered COVID-19 vaccine with BioNTech, is still forecast to reach the analyst consensus global forecast sales of $33 billion for 2022, according to GlobalData’s Drugs Database Pharma Intelligence Center. billion on Dec 31, 2022. Merck & Co. billion to $281.3 and 31.6%, respectively.

Marketing 78

Marketing Biopharma Sales Pharma 78

European Pharmaceutical Review

JANUARY 10, 2023

The research recognised 15 late-stage experimental treatments forecast to deliver annual sales of over $1 billion within five years, including a wide range of therapeutic developments for rare diseases and difficult-to-treat conditions, including HIV, Parkinson’s, and cancer. Lecanemab (BAN2401) developed by Eisai Co Ltd and Biogen Inc.

Food and Drug Administration 98

Food and Drug Administration FDA Food Medicine 98

pharmaphorum

JANUARY 16, 2023

China’s Luye Pharma has claimed its first FDA approval, getting a green light for Rykindo, an injectable formulation of the antipsychotic risperidone given every two weeks. Analysts at GlobalData said last year that they expect LY03010 to launch in 2024 and bring in sales of around $64 million in 2030.

FDA 52

FDA Pharma Marketing Competition 52

pharmaphorum

SEPTEMBER 22, 2022

The FDA granted the drug an accelerated review with a verdict expected by 25 January. ” The new data will no doubt be debated extensively at a yet-to-be-scheduled FDA advisory committee meeting, and Biogen will be hoping for a better outcome than at the Aduhelm meeting, which resulted in a vote against approval of the drug.

FDA 52

FDA Sales Prospecting Patients 52

Pharmaceutical Technology

MARCH 24, 2023

Biosimilars are an important tool to facilitate competition, lower the price of drugs, and create savings across the board. Amgen’s (US) Amjevita (adalimumab) is the first Humira biosimilar, launched in February 2023, and seven other FDA-approved biosimilars are expected to arrive on the US market later this year.

Competition 59

Competition Marketing FDA Physicians 59

Pharmaceutical Technology

DECEMBER 20, 2022

The growing competition from generic drugs presents challenges for the top 20 players placing pressure on drug prices. The FDA also awarded priority review for Eli Lilly’s donanemab, a monoclonal antibody for Alzheimer’s disease, in August 2022, and the company expects approval by February 2023. trillion in Q2 2022 to $3.14

Biopharma 52

Biopharma Marketing Sales Competition 52

pharmaphorum

NOVEMBER 10, 2022

Clovis Oncology has said it may not have enough cash to fund continuing operations beyond January next year, as it struggles to reverse a decline in sales of PARP inhibitor Rubraca. Sales were around $140 million in 2019, and climbed to $165 million the following year, despite the impact of the pandemic.

Sales 59

Sales Competition Leads Marketing 59