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For pharma marketing executives and brand teams, understanding this evolution is essential to remaining competitive and compliant in a rapidly shifting healthcare environment. Navigating Compliance While personalization and interactivity are powerful, they must align with FDA regulations. FAQs What is patient marketing in pharma?
In todays rapidly evolving landscape, executives must navigate a complex mix of innovation, regulation, and competition to remain relevant. Digital fluency is no longer optionalits a must-have for competitive pharma marketing. Patients need to feel confident in the products they use, and this is where patient-centric marketing shines.
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