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The Role of Trademarks in the Sustainability Revolution: Insights from our recent webinar

Clarivate

In our recent webinar, we delved into the critical role trademarks play in sustainable branding. You can watch the complimentary webinar here. As awareness of environmental issues rises, consumers are more inclined to support companies that reflect their values and ethics. In fact, over 85% of U.S.

Ethics 52
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Pharma Trends: Shaping the Future of Healthcare Marketing

Pharma Marketing Network

As laws evolve to cover digital advertising, pharma companies need to ensure that their marketing practices are transparent and ethical. Whether it’s through webinars, mobile apps, email campaigns, or in-person conferences, consistency is key. Virtual events , webinars, and digital conferences have now become mainstream.

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Top Challenges for Pharma Marketing in 2025

Pharma Marketing Network

From digital transformation and personalized marketing to compliance and competition, the upcoming years will demand flexibility and innovative thinking. The challenge is not just collecting data, but doing so ethically and in compliance with laws like GDPR in Europe and HIPAA in the United States. However, using AI responsibly is key.

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From Classroom to Virtual Reality: How Pharmaceutical Rep Training Has Evolved

Contrarian Sales Techniques

As a male rep entering this competitive field, I felt the pressure to absorb every bit of information and perfect my pitch to stand out. We were drilled on the science behind our medications, their benefits, potential side effects, and the competitive landscape. Their training centered more on market competition and cost-efficiency.

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Goodbye 2023, Hello 2024!

Contrarian Sales Techniques

The ability to quickly adjust to changing market conditions and customer preferences has been key to staying ahead in the competitive sales landscape. This year, we resolve to invest more time in professional development, be it through attending workshops, webinars, or reading the latest sales literature, to stay ahead of the curve.

Sales 64
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Optimizing Medical Sales Training for a Changing Industry

Rep-Lite

Incorporate modules on product knowledge, competitive analysis, market trends, customer segmentation, sales techniques, regulatory compliance, and ethical considerations. Provide access to learning resources, industry insights, best practices, and thought leadership content to keep reps updated on industry trends and advancements.

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Top 10 Medical Education Trends of 2024

Impetus Digital

Gamification Gamified learning programs use a combination of points, levels, and rewards or awards to encourage participation and competition, with the aim of making learning both fun and effective. They can also be combined with other tools and approaches such as webinar-based educational sessions or DOL-led community boards.

Education 109