Competition Ethics Webinar 
Clarivate
OCTOBER 16, 2024
In our recent webinar, we delved into the critical role trademarks play in sustainable branding. You can watch the complimentary webinar here. As awareness of environmental issues rises, consumers are more inclined to support companies that reflect their values and ethics. In fact, over 85% of U.S.
Pharma Marketing Network
DECEMBER 4, 2024
Marketing pharma has become a complex and competitive field, with companies vying for the attention of healthcare providers (HCPs), patients, and regulators alike. With the right strategies, you can rise above the competition and drive measurable success. The good news? Q3: What are some examples of omnichannel marketing in pharma?
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Pharma Marketing Network
OCTOBER 24, 2024
As laws evolve to cover digital advertising, pharma companies need to ensure that their marketing practices are transparent and ethical. Whether it’s through webinars, mobile apps, email campaigns, or in-person conferences, consistency is key. Virtual events , webinars, and digital conferences have now become mainstream.
Contrarian Sales Techniques
MAY 17, 2024
As a male rep entering this competitive field, I felt the pressure to absorb every bit of information and perfect my pitch to stand out. We were drilled on the science behind our medications, their benefits, potential side effects, and the competitive landscape. Their training centered more on market competition and cost-efficiency.
Contrarian Sales Techniques
DECEMBER 31, 2023
The ability to quickly adjust to changing market conditions and customer preferences has been key to staying ahead in the competitive sales landscape. This year, we resolve to invest more time in professional development, be it through attending workshops, webinars, or reading the latest sales literature, to stay ahead of the curve.
Impetus Digital
JUNE 17, 2024
Gamification Gamified learning programs use a combination of points, levels, and rewards or awards to encourage participation and competition, with the aim of making learning both fun and effective. They can also be combined with other tools and approaches such as webinar-based educational sessions or DOL-led community boards.
Pharma Marketing Network
NOVEMBER 1, 2024
From digital transformation and personalized marketing to compliance and competition, the upcoming years will demand flexibility and innovative thinking. The challenge is not just collecting data, but doing so ethically and in compliance with laws like GDPR in Europe and HIPAA in the United States. However, using AI responsibly is key.
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