Close-Up CRM

JANUARY 9, 2025

Pharma marketing is no longer about mass messaging or relying solely on blockbuster drugs to win the market. CLM isnt merely about collecting data; its about leveraging it to create meaningful connections while adhering to strict pharma compliance standards. Heres how CLM fosters personalization in pharma marketing: 1.

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Contrarian Sales Techniques

NOVEMBER 22, 2024

If you’re thinking about a career in medical sales for a local generic pharmaceutical company in Malaysia, you might already know it’s a fast-paced and competitive field. Here are 10 little-known facts about working as a medical sales rep in a local generic pharma company—and what you can expect from this dynamic and rewarding role.

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Pharma Marketing Network

MARCH 20, 2025

More importantly, how can pharma marketing executives capitalize on these trends to maximize ROI? These drivers are reshaping how pharma companies and healthcare organizations allocate their marketing funds. Second, competition among pharmaceutical brands is growing. But what is driving this surge in healthcare ad spend?

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PM360

JANUARY 24, 2025

For the past nine years, EVERSANA INTOUCH has done a look ahead: a forecast based on input from leaders on what trends may shape pharma marketing in the year ahead. Lets take a closer look at each of these trends: Applied AI: As excitement continues to grow and AI becomes more real, how is it being deployed by pharma marketers?

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Pharma Marketing Network

DECEMBER 17, 2021

Big pharma has compelling reasons to change the way business gets done. Companies are invited to reapply each year to be evaluated based on how their policies, actions, and results are impacting the environment, ethics, labor and human rights, and sustainable procurement. Ethics is a skill.” Why make it inviting?

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Pharma Marketing Network

DECEMBER 4, 2024

Marketing pharma has become a complex and competitive field, with companies vying for the attention of healthcare providers (HCPs), patients, and regulators alike. With the right strategies, you can rise above the competition and drive measurable success. Read more about social media strategies at Pharma Marketing.

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Pharmaceutical Representative Training

MARCH 17, 2025

The Evolution of Pharma Sales: Combining AI and Social Media to Promote Brands Pharmaceutical businesses now have access to a whole new level of insights due to social media. 1] The Challenges Pharma Sales Teams Face Teams encounter certain challenges that reduce the efficacy of conventional approaches.

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Pharma Marketing Network

OCTOBER 24, 2024

New drugs, evolving technologies, and emerging marketing channels are creating fresh opportunities for pharma marketing executives. As more patients turn to digital platforms for information and brands compete in an increasingly crowded market, pharma marketers need to be agile, creative, and tech-savvy to succeed. How do you keep up?

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PM360

JUNE 26, 2023

Expanding Opportunities for Pharma Companies in Emerging Markets Despite these challenges, pharmaceutical companies have excellent reasons to launch their products in emerging markets. Firstly, entering new markets and increasing sales should boost revenue. In a shareholder meeting, Merck & Co.

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Pharma Marketing Network

NOVEMBER 1, 2024

The world of pharma marketing is changing rapidly, and 2025 will be no exception. For pharma marketing executives, adapting to these shifts isn’t just about keeping up—it’s about staying ahead. So, what will be the top challenges in 2025, and how can pharma marketers tackle them?

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Pharma Marketing Network

OCTOBER 29, 2024

Pharma advertising isn’t just about promoting products—it’s about reaching patients, caregivers, and healthcare professionals with valuable, meaningful information. In this article, we’ll explore key pharma advertising strategies that resonate with your audience, enhance brand engagement, and help you stay ahead in a competitive industry.

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Pharma Marketing Network

JANUARY 29, 2025

But what exactly is shaping the future of pharma marketing this year? For example, pharma giants like Pfizer and Novartis leverage AI to optimize marketing outreach and drug commercialization. Imagine AI as a crystal ballit doesnt just reflect whats happening now but predicts the future of pharma marketing.

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Pharma Marketing Network

JANUARY 9, 2025

With rising competition, stricter regulations, and increasingly informed patients, the landscape has transformed dramatically. With rising competition, stricter regulations, and increasingly informed patients, the landscape has transformed dramatically. For pharma marketing teams, the question is no longer “What can we sell?”

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MedReps

JUNE 20, 2022

As a result of being so desirable, the competition for these jobs is stiff. Ask any pharma sales veteran, and they’ll likely tell you that sales experience, networking, and persistence are the magic formula. Their course teaches you about pharmaceutical science, ethics, and regulations. But that’s also the problem.

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Pharma Marketing Network

OCTOBER 9, 2024

In the rapidly evolving pharmaceutical industry, building a robust pharma network is crucial for companies aiming to expand their influence and stay competitive. The complexity of pharma networks is further amplified by the regulatory landscape, which varies significantly across different regions.

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Evolve Your Success

APRIL 10, 2025

Sara gets real about what it takes to succeed in this competitive industry. But as, while I saw success there, I was missing this passion piece, I didn’t find it the most fulfilling being in pharma. I know you were a pharma guy and listen, there’s a lid for every pot. But pharma there’s levels to it, right.

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eMediWrite

SEPTEMBER 24, 2024

Marketers in the fiercely competitive pharmaceutical sector of today face a particular difficulty: cutting through the harsh din of a crowded market. Pharma marketers must use innovative, strategic, and data-driven approaches to differentiate their brand from the many others competing for consumers’ attention.

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Pharma Marketing Network

OCTOBER 8, 2024

In an ever-evolving industry like healthcare, building a robust brand strategy is no longer optional but essential for pharma marketers. As healthcare continues to integrate with technology, pharma marketers must navigate these changes adeptly to develop a winning healthcare brand strategy.

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Pharma Marketing Network

OCTOBER 1, 2024

Pharma marketing strategies have evolved significantly over the years, adapting to changes in technology, regulatory landscapes, and consumer behavior. Introduction to Pharma Marketing Strategies Pharma marketing strategies encompass a range of activities aimed at promoting pharmaceutical products to healthcare professionals and consumers.

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Contrarian Sales Techniques

FEBRUARY 12, 2024

They offer this certification called CNPR, short for Certified National Pharmaceutical Representative, which is like a golden ticket if you're new to the scene or looking to step up your game in pharma sales. The curriculum covers the A to Z of what makes pharma sales tick. They took the time, did their homework, and got certified.

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Pharma Marketing Network

JANUARY 7, 2025

In 2025, pharma marketing news is filled with innovation, disruption, and opportunities to grow your business. Whether it’s leveraging new digital tools or understanding regulatory shifts, keeping pace is key to staying competitive. Thats the power of personalization, and its at the heart of modern pharma marketing.

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Pharma Marketing Network

OCTOBER 14, 2024

Among these, influencer marketing has emerged as a powerful tool for pharma companies seeking to build trust and foster engagement with their target audiences. Unlike mainstream social media influencers, those in the pharma sector often have smaller but highly engaged audiences that value their professional opinions and insights.

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Contrarian Sales Techniques

DECEMBER 27, 2022

In any industry, sales targets are crucial, and the pharma industry is no exception. For a pharma sales team to succeed, setting the right sales targets is key. Setting sales targets for a pharma company can be done in a few ways. Team members can stay competitive and align their efforts with industry standards this way.

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Pharma Marketing Network

OCTOBER 17, 2024

This article explores the top pharma marketing trends that are set to redefine the landscape in the coming years. Digital Transformation in Pharma Marketing The digital transformation in pharma marketing is no longer optional but a necessity.

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Pharma Marketing Network

DECEMBER 13, 2024

Table of Contents Sr# Headings 1 Introduction 2 Understanding Cost-Per-Action in Pharma 3 Why CPA is Perfect for Pharma Marketing 4 Implementing CPA Strategies Effectively 5 Conclusion Introduction The pharmaceutical industry is no stranger to high stakes and competitive markets. Why CPA is Perfect for Pharma Marketing 1.

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Pharma Marketing Network

DECEMBER 19, 2024

In pharma marketing, targeting the right patients and providers ensures that every dollar spent delivers value, engagement, and, most importantly, trust. Defining Target Audiences in Pharma Marketing To excel in audience targeting, pharma marketers must understand who their audience is and what they need.

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Contrarian Sales Techniques

MAY 17, 2024

As a male rep entering this competitive field, I felt the pressure to absorb every bit of information and perfect my pitch to stand out. We were drilled on the science behind our medications, their benefits, potential side effects, and the competitive landscape. Their training centered more on market competition and cost-efficiency.

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Contrarian Sales Techniques

FEBRUARY 23, 2023

This can help you to anticipate the needs of your clients and stay ahead of the competition. I want you to consider the long-term consequences of your actions and always prioritize your ethical standards and personal well-being. Do you value a company with a strong ethical reputation? There's a first time for everything.

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Pharma Marketing Network

JULY 12, 2023

The pharmaceutical industry is facing a number of challenges, including increasing competition, rising costs, and changing regulations. Enhanced brand reputation: Pharmaceutical companies that adopt a patient-centric approach are seen as more trustworthy and ethical. This can lead to enhanced brand reputation and increased sales.

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PharmaKinnex

AUGUST 23, 2022

The Traditional Pharma Model Isn’t Working – It’s Time to Evolve! From new legislation to functional shifts in marketing and advertising, the pharma industry works hard every day to keep up with new regulatory requirements and the constantly evolving expectations of prescribers and patients. August 23, 2022.

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Close-Up CRM

MARCH 6, 2024

The Transformation of Pharma Sales The pharmaceutical industry has undergone a significant transformation in recent years, driven by factors such as changing regulations, increased competition, and evolving customer expectations.

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Contrarian Sales Techniques

FEBRUARY 21, 2023

How A Pharma Sales Rep Can Contribute to Society One way that pharma sales reps can contribute to society is by ensuring that healthcare providers are informed about the latest advances in treatments and therapies. This can have a significant impact on patient outcomes and overall public health.

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Close-Up CRM

MARCH 6, 2024

AI is helping to unlock new possibilities in the US pharma industry, enabling companies to develop innovative solutions that can improve patient outcomes and drive business growth. Regulatory Compliance and Ethical Considerations The use of AI in drug development and healthcare raises important ethical and regulatory concerns.

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PM360

SEPTEMBER 30, 2024

This article outlines how developers can utilize sustainability initiatives to boost revenue, reduce costs, and advance innovation, ensuring a strategic, long-term, and more sustainable position in today’s competitive landscape. Continued innovation is crucial in enhancing sustainability within pharma and the broader biotech industry.

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Contrarian Sales Techniques

NOVEMBER 21, 2024

These companies are known for their innovation, global reach, and competitive perks. MNCs enforce strict global and local compliance standards, ensuring that interactions with healthcare professionals (HCPs) remain ethical and transparent. You’ll need to juggle compliance, master digital tools, and navigate a highly competitive market.

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Contrarian Sales Techniques

DECEMBER 4, 2023

Imagine this: a pharmaceutical sales representative, armed with the latest and greatest in medical advancements, sets out to make their mark in the competitive healthcare industry. In the realm of pharma, where the presentation of drug samples is as critical as the information relayed, these bags serve a pivotal role.

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Evolve Your Success

FEBRUARY 28, 2023

The thing I’m going to leave everybody with is a work ethic, passion, and the ability to do something. Whether you’re in pharma, in devices, or capital equipment, if you’re with a company that’s doing that, then you’re always going to be needed. What should they be thinking about before they take on?

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