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Pharma Research Trends: Leveraging Innovation for Smarter Marketing Strategies

Pharma Marketing Network

From AI-powered insights to the rise of precision medicine, new trends are reshaping the way we connect with patients and healthcare providers. Precision Medicine: Targeting the Right Audience Precision medicine, with its focus on individualized treatment, offers a goldmine of opportunities for marketers.

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Improving Access to Medicine: The Role of Pharma Companies in Emerging Markets

PM360

Access to medicines have persisting and systemic differences across the globe and within countries. It is estimated that nearly two billion people globally do not have access to essential medicines. Traditionally, pharmaceutical companies have not prioritized emerging markets as part of their access strategy.

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Pharma Marketing in 2025: Talking Trends With Angela Tenuta

Eversana Intouch

Applied AI Although AI promises a great return on investment, the pharma industry has been slow to adopt it due to ethical, regulatory, and compliance hurdles. Mastering localization and avoiding cultural blind spots are crucial, and navigating global regulations is a competitive advantage for brands that do it well.

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Compliance in the Spotlight: Building a Culture of Ethical Sales Practices

Rep-Lite

When it comes to medical sales, compliance and ethical practices have taken center stage. Ethical medical sales practices encompass a range of principles and guidelines aimed at ensuring patient safety, regulatory adherence, fair competition, and ethical conduct in sales interactions.

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The Future of Plastic Surgery And Aesthetics With Sam Cooper, Part 1

Evolve Your Success

Hear about his engaging experiences with celebrity plastic surgeons in Los Angeles and his insights into the Medical Sales Career Builder program, which aims to help candidates stand out in this highly competitive field.

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UK life science competitiveness indicators 2022: measuring what matters most?

pharmaphorum

The latest life science competitiveness indicators (LSCIs) were published by the Office of Life Sciences (OLS) in July 2022. The median number of days between marketing authorisation and medicines being made available is included too.

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Mastering Pharmaceutical Marketing: Strategies to Drive Success in the Pharma Industry

Pharma Marketing Network

Pharma marketing executives face unique challenges like regulatory restrictions, stiff competition, and shifting consumer expectations. Follow FDA guidelines on advertising to ensure your messaging is accurate and ethical. So, how can you build trust, boost brand awareness, and still drive sales?